QSR Industry - Changes Due to COVID-19: Japan
Contactless delivery, preventive measures, limited menu, and store closure are some examples of impacts in the quick-service restaurant (QSR) industry in Japan as a result of the COVID-19 pandemic.
- Domino's and Pizza Hut are some QSR brands in Japan that have introduced no-contact delivery services to avoid the transmission of COVID-19.
- According to Japan Today, "Pizza Hut has dubbed their contactless option 'Oki Pizza' (Placed Pizza), a move they say was prompted by customers who have been requesting a delivery service that lets them avoid having to directly interact with the driver."
- Since last March 12, Pizza Hut delivery men have been "placing the pizza beside the customer’s front door after confirming through the intercom that the customer is home." The payment was done digitally through the store website or app.
- On the other hand, Domino's call theirs 'Zero Contact Drop-Off.' In this Zero Contact Drop-off, "delivery drivers will place an empty box in a predesignated spot in order to avoid placing the pizza directly on the ground." The delivery driver will then place the ordered pizza upon "the empty box in a plastic bag" then the driver will "ring the doorbell or buzz the intercom to inform customers of the delivery."
- Domino's makes a visual confirmation that the order was received by waiting for the customer to pick up the pizza. The delivery man will then "step away to a distance of at least two meters" from the front door of the customer as he waits to retrieve the empty box.
- To prevent the spread of coronavirus, Domino's has also taken measures such as "temperature checks at the start of each shift, washing hands, gargling, disinfecting hands and fingers thoroughly, and disinfecting the customer area and restrooms with alcohol every two hours." Delivery drivers are also "instructed to disinfect their hands before and after each delivery, and wear masks whenever possible."
- McDonald's workers "with a body temperature of 37.5 degrees Celsius or higher are not allowed to work, and the wearing of masks by staff members is recommended."
- Yoshinoya, the Gyudon beef bowl quick-service restaurant, "has stopped offering menu items that take time to cook at some of its restaurants." This is a coping mechanism because of the increase in staff workers that are unable to come to work.
- This has also been the case at some "Sukiya restaurants under the wing of Zensho Holdings Co."
- The Kichijoin branch of McDonald's, located in Kyoto's Minami Ward, has stopped its operations after a 50-year old female staff member tested positive for COVID-19 last March 3. The store has been closed for sanitation "under the guidance of the public health center."
- According to McDonald’s Japan’s Public Relations Department and Kyoto City investigators, the staff member contracted the virus when she visited a live music venue called Arc in Osaka last February 15-16. She had been working as a cash register of McDonald's, passing food and money to customers.