COVID-19 Effects on Off-Brand Retailers

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COVID-19 Effects on Off-Brand Retailers

Insights into the effects of COVID-19 on Off-Brand retailers like TJ Maxx and Marshalls indicate that these off-price retailers will be overwhelmed by inventory from other retailers, in particular, department and specialty stores. Research findings also suggest that these stores will likely gain a bigger market share post-COVID-19. Some measures they have put in place to continue business during the pandemic include canceling and suspending all orders, operating for a limited number of hours, and temporary staffing for off-price retailers like Dollar General that provide essential goods and services.

I. Effects of COVID-19 on Value Brands

II. Examples of Insights into Solutions Off-Brand Retailers Can Apply to Mitigate Losses Due to COVID-19

Research Methodology

To uncover insights into how COVID-19 is affecting Off-Brand retailers like TJ Maxx, Marshalls, Dollar General, etc., and how they are responding to the effects of the pandemic, your research team leveraged findings from the most recent news, business, and retail reports from March 2020 through May. Most of these reports are published by leading business news websites like Forbes, Reuters, Business Insider by Pulse, and Quartz, along with news channels like Wral, and AI (artificial intelligence) for retail vendors like CB4. The information in these reports focuses on the most recent happenings following the COVID-19 pandemic, including how businesses, in particular, off-price retailers are responding and coping with the pandemic. In this regard, the information reveals the current activities these companies are doing to remain relevant during the pandemic and post-COVID-19.
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Sources