As social media and email platforms become increasingly integrated into our lives, they become increasingly relevant marketing platforms for businesses. In fact, ad spending on social media platforms exceeded $19 billion dollars in 2017. Email campaigns and social media advertising can be lucrative endeavors but require upfront investments. Employing email and social media campaign managers and strategists, and using email hosting services and social media platforms themselves requires money. Costs for such services in the Dallas/Fort Worth region (or nationwide when specific statistics are not available) are outlined below.
Email Campaign Management
Email campaign management can be contracted from specialized email marketing agencies that offer services nationwide. Prices vary depending on quality and experience, but due to the competitive nature of such agencies, one can expect to pay between $125-$250 per hour for service.
Social Media Management
Social media managers cost, on average, $25 per hour in the Dallas/Fort Worth area.
Social Media Strategist/Consultant
The hourly cost of a social media strategist/consultant varies widely depending on the amount of experience and quality of service desired. Run-of-the-mill services can be contracted for as low as $100 per hour, but an experienced consultant can run as much as $500 per hour.
As with social media strategists, SEO specialist services vary in cost depending on experience and quality. In the Dallas/Fort Worth area, SEO specialists can be hired for $20-35 per hour.
Because email hosting is a remote service, pricing does not vary widely nationwide. On average, one can expect to pay $125 per hour.
Social Media Annual Charges
Annual charges for use of social media platforms vary widely depending on the size of the business that is contracting services. Platforms will typically charge an upfront, flat-rate fee to create a marketing strategy, then charge a monthly fee for account management. For small to medium-sized businesses, the upfront cost is around $2,000 with a $500-1000 monthly management fee. For large companies, upfront costs vary, but are generally much more expensive, and can incur a $10,000 monthly management fee. Annually, this means around $6000 in costs for small businesses and $120,000 or more for large companies. This does not vary widely from state to state or region to region.
In short, the costs of running an email or social media marketing campaign in the Dallas/Fort Worth area are as follows:
Email Campaign Management Cost - $125-$250 per hour
Social Media Management Cost - $25 per Hour
Social Media Strategist/Consultant Cost - $100-$500 per hour
SEO Specialist Cost - $20-$35 per hour
Email Hosting Cost - $125 per hour
Social Media Annual Charge - $6000-$120,000 depending on size of company
TOTAL COST: $400-$900 per hour plus annual social media charge