Our research findings suggest that the majority of global corporate/business news is coming out of the U.S. media outlets, as compared to other markets. The insights that support this hypothesis are as follows:
- Out of 150 of the most popular automotive and business news websites in the world, we have calculated that the U.S. has a share of 43 websites (or, about 28%). Russia appears to be in second place, with a share of 22 websites (or, about 14%).
- Of the top 50 automotive news websites in the world by number of visitors, the U.S. has share of 9 websites; the second highest share of all countries.
- Of the top 50 automotive industry websites in the world by number of visitors, the U.S. has a share of 14 websites; the first highest share of all countries.
- Of the top 50 business news websites in the world by number of visitors, the U.S. has a share of 20 websites; the first highest share.
- The U.S. is the highest earning media market in terms of revenue, with a market size of over $600 billion in 2017.
- The U.S. is ranked as the second most economically influential country in the world, the third most culturally influential in the world, and a significant percentage of countries surveyed have reported interest in U.S. news.
Below, you will find a deep dive of our findings and methodology.
To begin this research, we made sure to pay attention to your given definition of corporate news. This was defined as: press release coverage, editorial stories around a business topic, news about the company's products, development in the category, innovation etc. Additionally, we made sure not to place any specific emphasis with regard to sources that report stock market results.
Based on this definition, we are considering a corporate news source to be any type of source that publishes information on business news, including press releases and information about company products and the like. For this report, we have considered all relative sources within the scope of our analysis.
In order to answer your question, we first searched for data that directly addressed the hypothesis, as it relates to automotive business/corporate news specifically, and also broadened the scope to look at business/corporate news in general. However, after searching extensively through trusted media sources, industry reports, market reports, and business analyst articles, we did not locate data which sufficiently proved or disproved your hypothesis.
We did find some helpful insights regarding general news/media that is in support of the U.S. being the largest market/generator of content. We used some of these insights to provide further padding in support of this hypothesis.
Since direct insights were not readily available, we worked to collect existing data that could be used to triangulate insights that help to prove your hypothesis. In doing so, we relied on global website analytics from SimilarWeb. This source provides many categorized lists that rank websites according to the number of visitors per month (i.e. more visitors=higher rank). We have used the number of visitors as a metric for the number of impressions.
Since SimilarWeb provides different lists across various categories, we choose to analyze the categories that we could reasonably assume were the most relevant to your niche: the top automotive news websites in the world by number of visitors, the top automotive industry websites in the world by number of visitors, and the top business news websites in the world by number of visitors.
Each list allowed us to see the top 50 most visited websites for each category using the free version of SimilarWeb. By hoovering over each of the websites in the list, we were able to see country ranking details for each source, which was further supported by the country tags on many of the domain names. Therefore, we were able to assess which country the sources were based in.
From there, we tallied up the number of sources for each country across each list. We then cross compared them to determine which country had the highest number of sources across all the lists collectively; meaning that this country has the highest share of the most popular business news and automotive news sources globally.
Below, you will find a deep dive of our collected data.
Website analytics of automotive and business news sources
In this section, we have outlined our tallied results from our analysis of the automotive news, automotive industry, and business news categories, as explained in detail above. Below, we have provided a breakdown of each list. These breakdowns display the countries which had sources present on the list, and the number of sources the country has on the list.
Please note that each list from SimilarWeb only shows the top 50 websites in each category. Therefore, this is not an entirely comprehensive analysis of every single source that exists. At the end of this section, we have provided a cross-comparison analysis of these results.
Below are the tallied results of the 'top automotive news websites in the world' category:
Russia - 11
U.S. - 9
Japan - 7
UK - 6
Germany - 5
India - 3
France - 2
Brazil - 2
China - 1
Poland - 1
Malaysia - 1
Hungary - 1
Sweden - 1
Below are the tallied results of the 'top automotive industry websites in the world' category:
U.S. - 14
Russia - 9
Japan - 6
France - 5
Belarus - 4
Bulgaria - 3
Germany - 3
India - 2
China - 2
Poland - 1
Columbia - 1
Below are the tallied results of the 'top business news websites in the world' category:
U.S. - 20
India - 4
Japan - 3
Brazil - 3
Israel - 3
Ukraine - 2
Italy - 2
France - 2
Russia - 2
Germany - 2
Canada - 1
U.K. - 1
Vietnam - 1
Poland - 1
Taiwan - 1
Romania - 1
Sweden - 1
In analyzing the lists above, it is clear to see that, although Russia is leading the automotive news websites category by a very small margin, the U.S. is the clear leader across all categories. Out of 150 of the most popular automotive and business news websites in the world, the U.S. has a share of 43 websites (or, about 28%*). These sets of data make it quite obvious that no other country presented comes close to this number. Russia appears to be in second place, with a share of 22 websites (or, about 14%**).
* (43x100)/150 = about 28.
** (22x100)/150 = about 22.
General media market sizing insights
During our research we came across some general media market sizing insights which, although they are non-specific to the news media market, do help to provide some extra padding to our insights above (in support of the fact that the U.S. is a leader in this market).
According to McKinsey's 2016 Global Media Report, total spending on media in North America is expected to be over $562 million in 2018, which is the second highest media spend of any global region. Asia-Pacific has been in the lead in media spend since 2013, when it passed the North American spend. Asia-Pacific is projected to remain in the lead through 2020.
However, these insights are looking at broader regional markets and are in terms of consumer media spend. When markets are instead analyzed by country and in terms of revenue, the U.S. is the media market leader, according to 2017 insights from PwC that were published by Statista. This source shows that the U.S. has a total media revenue of around $600 billion, followed in second and third place by Japan and China with around $200 billion in media revenue each.
*Please note that some information from Statista can only be accessed for free via web search results. Therefore, while we have provided direct links to this source, we have also attached a documented screenshot of the source for your convenience, in case you have difficulties accessing the source.
Insights regarding global influence
So far we have analyzed this hypothesis through two lenses. This third lens is a bit more abstract, however we have included these insights and consider them useful under the assumption that the news/media is generally considered a facet of society that influences people. Therefore, these insights have been included to provide extra padding in support of your hypothesis.
According to Pew Research, a study conducted in 2017 revealed that 48% of 37 surveyed countries "say they closely follow news about the U.S., compared with 50% who do not." This implies a significant global interest in U.S. news insights, which we assume often times come directly from U.S. news sources.
According to U.S. News & World Report, the following is a list of the top ranked countries that have the most cultural influence:
While the U.S. isn't top on this list, these insights show that the U.S. still ranks very highly in terms of cultural influence. Please note that U.S. News & World Report presents these findings based on a survey of over 21,000 global citizens.
U.S. News & World Report also provides insights on the countries that are most connected to the rest of the world. We assume this significantly includes being connected through media. According to this data, the U.S. has the highest score of 100 in terms of being connected to the rest of the world.
Lastly, U.S. News & World Report shows that the U.S. has an economically influential score of 99 out of 100, surpassed only by China, which has a score of 100. We believe that this insight is beneficial to your hypothesis, as it helps to support the idea that the U.S. is an important business influencer in the global sphere, and therefore we assume promotes this influence through the media.
In closing, we have triangulated existing data in order to support the hypothesis that the majority of global corporate news is coming out of the U.S. media outlets in terms of impressions (e.g. number of website visitors per month), and have also provided insights which support the theory that the U.S. is the leading media market in the world.