Corporate Event Planner - Psychographic Profile

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Corporate Event Planner - Psychographic Profile

After conducting extensive research, we were unable to determine the types of books, shows, stores, and movies that corporate event planners in Canada are interested in, as well as their typical family. However, we found that a corporate event planner in Canada has an average salary of $69,593 a year and loves to spend their time unwinding with room service, watch movies, relax at a beach, have a spa day, catch up with family and friends, and be active in a healthy routine. Women represent the bigger workforce of corporate event planners and they usually have a university degree or college diploma in business, tourism, or hospitality administration.

PSYCHOGRAPHIC PROFILE OF A CORPORATE EVENT PLANNER:

INCOME/WEALTH LEVEL

  • The average annual pay for a corporate event planner in Ontario, CA is $69,593 a year, while the salary currently ranges from $59,372 (25th percentile) to $76,405 (75th percentile).

TYPES OF ACTIVITIES AND LIFESTYLES


TYPES OF BOOKS, SHOWS, STORES, MOVIES, ETC.

  • No available information.

PERSONALITY TRAITS AND VALUES


SEX BREAKDOWN

  • Women represent 73% of the event planning workforce in Canada.
  • Convene Salary Survey features statistics on the event planner/meeting professional job.
  • The respondents from the survey consisted of 90% female, and 10% male.

AGE GROUP BREAKDOWN

  • The respondents of the Convene Salary Survey had an average age of 43 years with 10 years of experience; 56% of the respondents were aged 40 years and older.

TYPICAL EDUCATIONAL BACKGROUND

  • An event planner in Toronto usually has a university degree or college diploma in business, tourism, or hospitality administration.
  • A professional license can be compulsory or voluntary, depending on the occupation.

TYPICAL FAMILY

  • There is no available information for the typical family of a corporate event planner in Canada or the US.

Research Strategy

The information for this research was available from online job marketplace reports, event-related blog pages, and statistics from the studies of institutions. Data used for most of the research criteria was publicly available and Canada-focused except for the age breakdown. Your research team tried to get relevant studies or surveys pertaining to the request that may have mentioned the age breakdown of corporate event planners, but there were limited data sources. The team then decided to use the information obtained from a survey in the U.S. There was also no available information for the types of books, shows, movies, typical family of a corporate event planner.

In trying to obtain information for the types of books, shows, movies, typical family of a corporate event planner, your research team search through the databases of event companies and organizations that feature blogs or articles discussing the life of a corporate event planner. Some sites visited include EventsAIR, Curie Communications Ltd., Eventzilla, Redstone Agency Inc., EventSpot LLC, and Eventbrite, some of which are headquartered in countries other than Canada.

Next, the team checked for any available statistics, surveys, and research studies from job marketplaces such as Glassdoor and Indeed. The information obtained from these sources were mostly regarding salary brackets, qualifications, and work description. However, they provided no information for the type of books, shows, movies, and typical family information of corporate event planners.

The team also for available data from national databases such as the official websites of the Government of British Columbia, Canada Business, and Job Bank, before extending the search to US pages such as the US Bureau of Labor Statistics. This search was particularly aimed at obtaining the marital status of corporate event planners from surveys conducted, but no such information was available.

Lastly, the team searched for book samples, shows, and movies that may interest an event planner. However, this strategy yielded results that were not relevant to the request.


Sources
Sources