Corporate Blogs: Microsoft and GE
Microsoft's Transform is a corporate blog that features posts highlighting the company's work and achievements regarding the transformation of digital and tech landscape. General Electric (GE)'s corporate blog GE Reports posts an array of content regarding GE's work in various fields such as innovation, technology, management, and economy.
- Microsoft, through its corporate blog Transform, delivers a variety of content to highlight the company's recent works and achievements in transforming the digital landscape.
- The type of content varies from articles to videos.
- Posts on the blog are authored by Microsoft's C-suite and non-C-suite executives. These executives come from various departments and branches of Microsoft.
- It also posts case studies on individual organizations that are making use of Microsoft products to progress or advance their business.
- The blog generally posts every 1 to 3 days. Sometimes, there is a gap of 5 to 7 days between the posts.
- Microsoft's Transform, with all its hosted articles and videos, receives 45.4K organic visitors.
- The corporate blog gets most of its social traffic from Twitter (35.34%) followed by Facebook (25.66%); according to SimilarWeb.
- 56.21% of the visitors access the blog via search platforms. Around 23.52% of visitors access it directly.
- Geographically, most of the traffic is from the United States (25.01%), followed by Germany (5.72%) and United Kingdom (5.50%).
- The most recent post on Microsoft's Transform blog was by Deb Cupp (Corporate Vice President, Enterprise & Commercial Industries, Microsoft), made on September 20, 2019, titled "Microsoft customers gain a financial services advocate in new CVP Bill Borden."
- Another recent post was a case study, posted by Deborah Bach on September 19, 2019, titled "Bollywood, blockbusters and a $5 billion industry: How Indian company Eros Now is redefining online video."
- The next recent post on the blog was the 15th episode of Microsft's 'The Shiproom', in which Johns Hopkins’ Darren Lacey and Microsoft’s Brad Anderson talked on cybersecurity. It was posted on September 17, 2019.
- GE Reports covers all the important news and happenings related to GE's work in transforming the digital industry.
- The blog provides an array of content ranging from videos, articles, and social content; related to GE's business, innovation, and digital infrastructure.
- The blog also features opinion posts on a variety of topics, ranging from "cloud, robotics, and manufacturing to public policy and the global economy."
- The posts are authored by GE staff from all of its branches.
- There are separate sections on the website dedicated to topics like innovation, performance, and press releases.
- The corporate blog posts every 1 to 2 days.
- The readers also have the option to subscribe to the blog via email.
- The blog, along with all of its hosted articles, gets 584K organic visitors.
- GE Reports has a YouTube channel with 13.3K subscribers.
- It also has a Twitter handle with 60.7K followers.
- It gets most of its social traffic from YouTube (30.92%) followed by Facebook (21.95%); according to SimilarWeb.
- Around 67.29% of visitors access the site directly, while 21.21% of visitors access the site via a search platform.
- Geographically, most of the traffic is from the United States (45.71%), followed by United Kingdom (16.08%) and India (7.31%).
- Even though GE Reports considers general public as its target audience, the investor community is one of its prime audience group.
- The most recent post from GE Reports was by Sam Worley, made on September 20, 2019, titled "The 5 Coolest Things On Earth This Week."
- On September 19, 2019, Tomas Kellner posted two articles titled "The Coast With The Most: Two New U.S. Offshore Wind Farms Will Use The World’s Most Powerful Turbines" and "Team Spirit: What It Takes To Build A Factory That Makes The World’s Longest Wind Turbine Blade"
- On September 18, 2019, Tomas Kellner posted an article titled "Power Up: GE To Add 1.5 Gigawatts To Iraq’s Grid.
To provide an overview of the corporate blogs Microsoft's Transform and GE Reports, we conducted a scan analysis of the general features and themes played by them. We went through their most recent posts made in the last 6 to 8 months. This gave us a good idea of their general type of content and their authorship patterns. We went ahead and analyzed their web addresses with domain analysis tools like k-meta and SimilarWeb. This further informed us what type of audience the blog has. It also helped us understand the main sources of audience for these blogs. Finally, we conducted a press scan to find any news and media which specifically focused on any of these two corporate blogs. We found several posts "from" these specific blogs in the press scan; however, none of the results we found had anything "about" the blogs themselves.