Amazon and Facebook - Corporate Blogs
From research findings, the Amazon Day One blog mainly features articles written on Amazon products and Amazon's corporate social responsibility. On the other hand, Facebook Newsroom has a total of 24 different blogs from across Facebook's dynamic operation of products like Messenger, Instagram, Facebook, Whatsapp, and Oculus. A detailed overview of the research findings follows in the sections below.
AMAZON DAY ONE BLOG
- In the month of September, Amazon's Day One blog has had a total of 9 blog posts i.e. the climate pledge, Alexa, tell me about the election, Amazonians bring their parents to work, 30,000 permanent jobs available across the country, Amazon to fund robotics and computer science courses in more high schools, Amazon Prime lands in Brazil, look what the cat can't drag in, what a teenage survivor wants you to know about cancer, and Amazon responds to Hurricane Dorian disaster.
- The blog posts featured on the Day One blog are distributed irregularly throughout different months.
- For research purposes, September was selected as the reference month in determining the post frequency of the Day One blog.
- In September, the Day One blog had an average post frequency of 1 blog post in every 3 days i.e. 30 days/9 posts.
- The Day One blog features a variety of stories that included content on Amazon's products like Amazon Prime, the Echo Dot, Amazon Scout, Amazon Prime Air, and Alexa.
- The blog also has content on Amazon's corporate social responsibility that included funding of educational programs in high schools, the climate pledge, which is on the adherence to the Paris Agreement, Amazon's response to the Hurricane Dorian disaster, and charity donation of excess and returned products for sellers who use Fulfillment by Amazon.
- Lastly, the blog also featured general stories which included a story on Amazonians bringing their parents to work, the addition of 30,000 new jobs from Amazon, a story on a teenage cancer survivor, a story on skills today for tomorrow’s jobs, content on things that make Amazon the best workplace for innovators, the use of Artificial Intelligence in Amazon delivery, and safety in Amazon warehouses.
Size of Audience
- From the traffic information available on Similar Web, the Day One blog has an average of 830,000 visitors per month. However, the average visit duration is 47 seconds.
- According to Similar Web, the Day One blog experiences visits from more than 240 countries with the United States having the most number of visitors to the website at 81.70% of the overall traffic.
Writers on Staff
- Amazon has a number of writers on staff for their Day One blog. However, most of the articles available on the blog are tagged as written by the "Day One Staff."
- Some of the articles have the names of the actual writers that wrote them. Examples of these writers are Dave Quigg, Meg Coyle, Matt Clark, Jeff Wilke, Kellie Garnett, Sean Scott, and Neal Karlinsky.
Information on Kind of Audience
- From the information available on Similar Web, it was concluded that the audience of the Day One blog mostly comprises of shoppers from Amazon's main e-commerce website. This is because Amazon's main website accounts for 80.85% of the referral traffic to the Day One blog.
- Additionally, another segment of the audience came from Amazon Smile, which is a website that enables shoppers to support charitable organizations every time they shop on Amazon. This segment accounts for 10.60% of the referral traffic to the Day One blog.
- It was also concluded that another segment of the audience comprises of job seekers because the Amazon Jobs website is one of the top destination website for visitors of the Day One blog.
- Facebook Newsroom offers a total of 24 different blogs from across various Facebook products i.e. Audience Network News and Insights, Code Blog, Facebook 360 Blog, Facebook Analytics Blog, Facebook Business News, Facebook Careers Blog, Facebook Community Blog, Facebook Design, Facebook Developer News, Facebook for Creators Blog, Facebook Gaming Blog, Facebook Media Blog, Facebook Research Blog, Instagram Business Blog, Instagram Info Center, Instagram Engineering Blog, Messenger Business Blog, Messenger Newsroom, Messenger Developer Blog, Oculus Blog, Oculus Creators Blog, Oculus Developer Blog, Whatsapp Blog, and Workplace Blog.
- The post frequency of Facebook Newsroom blogs varies from one blog to the next.
- For the relatively popular blogs such as Facebook Business News, Facebook Careers Blog, Audience Network News and Insights, and Facebook Research Blog, the post frequency was between 3 to 5 posts in the reference month of September. This translates to between 1 blog post in every 10 days (30 days/3 posts) to 1 blog posts in every 5 days (30 days/6 posts).
- Facebook Newsroom's news section had a higher frequency of posts in the reference month, which is currently at 15 posts in September. This translates to 1 blog post in every 2 days i.e. 30 days/15 posts.
- Facebook Newsroom's news section mainly features content on Facebook's products, information security practices, and use of Facebook in various endeavors such as raising funds for a variety of causes, combating hate and extremism, and preventing suicide and self harm.
- Specifically, all the 24 different blogs under Facebook Newsroom post content that is related to each blog's main objective.
- For example, Instagram Info Center posts content that is related to Instagram, Facebook Research Blog posts content on Facebook's research programs in various fields, while the Oculus Blog posts content that is related to Oculus.
Size of Audience
- From the traffic information available on Similar Web, Facebook Newsroom has an average of 4.87 million visitors per month. However, the average visit duration is 41 seconds.
- According to Similar Web, Facebook Newsroom's largest number of visits comes from the United States, which accounts for 19.33% of the overall traffic.
Writers on Staff
- Facebook Newsroom's news section features a number of writers for different categories of articles. They include Brent Harris, Nathaniel Gleicher, Ime Archibong, Naomi Gleit, Monika Bickert, Antigone Davis, Paul McDonald, and Nathan Sharp.
- In addition, all the 24 blogs under Facebook Newsroom also have different writers on staff. As an example, the Facebook Developer News blog has writers like Matt Roberts, Ted Helwick, and Gary Fitzpatrick.
Information on Kind of Audience
- From the variety of blogs under Facebook Newsroom, it was concluded that each blog has a different type of audience.
- For example, Code Blog and Facebook Developer News have an audience of developers, Facebook Research Blog has an audience of researchers from different fields, and the Facebook Careers Blog has an audience of job seekers.