Top Streaming Platforms
Although information about the top streaming platforms for Austin, New York City, Southern California and Dallas was not publicly available, relevant data about the leading streaming platforms across the US as well as streaming activity in these specific cities/regions is provided below. Apart from Netflix and Hulu, YouTube, Amazon Video, Apple TV+, Disney+ and Vimeo appear to be the top streaming services in the country.
- According to a 2019 report by Nielson, the most popular streaming platforms in the US by share of streaming usage are Netflix (31%), YouTube (21%), Hulu (12%) and Amazon Video (8%).
- Statista corroborates this data, by reporting that YouTube had the highest monthly average users in the US in late 2019 (164 million), followed by Netflix (47 million), Hulu (26 million), Amazon Video (16 million) and Vimeo (15 million).
- Variety reports that Disney+ and Apple TV+ may also be joining this cohort of top streaming services in the US, given that these platforms reported having 24 million American subscribers and 33 million US users, respectively, as of late 2019.
- Shortly behind this group of leaders, according to Statista, is the Viacom CBS streaming service, which had 11.2 million US subscribers in late 2019, up from 7.2 million in late 2018.
- Notably, Statista also highlights that ESPN+ has significantly increased its US subscribers since late 2018 from 1.4 million to 6.6 million as of late 2019.
- Similarly, Statista reports that Sling TV has rapidly expanded its American subscriber base from 1.36 million in early 2017 to 2.59 million in late 2019.
- According to a separate 2019 report by Nielson, Austin is the top streaming market in the US in terms of reach.
- Specifically, 70% of the adult population in the city streamed content in May of 2019.
- Moreover, Austin households that watched streamed content consumed almost two hours per day for an average of 12 days per month.
- Additionally, 74% of local households own streaming devices in the city, up from 54% in 2017.
- Meanwhile, the most popular streaming technology in the area is Cable Plus (64%), followed by OTA (16%), BBO (11%) and vMVPD (9%).
New York City
- While the streaming device penetration in New York City (73%) is similar to Austin, only 59% of residents stream content.
- However, those residents who stream content enjoy just shy of 2 hours per day of streamed content during 10 days each month.
- Additionally, New York City has the highest usage of Cable Plus (81%) in the US, with significantly lower adoption of BBO (7%), OTA (6%) and vMVPD (6%).
- Southern California cities such as Los Angeles and San Diego see similar levels of streaming, at 60% and 66% percent of the population, respectively.
- Los Angeles and San Diego also have higher streaming device penetration rates of 74% and 73%, respectively.
- Notably, Los Angeles streams more content at over 2 hours per day for 11 days per month, compared to an hour and a half per day for 10 days per month in San Diego.
- However, these Southern California cities both rely primarily on Cable Plus for streaming (71%), followed by OTA and BBO.
- Although far fewer (58%) adults stream content in Dallas, those adults that do use streaming services enjoy significantly more streamed content at almost two and a half hours per day for 11 days per month.
- This city also has slightly fewer households with streaming technology, at 71%, up from 57% in 2017.
- While Dallas households primarily depend on Cable Plus (62%), OTA is also a very popular option (21%) for streaming devices.
An extensive review of credible media resources, industry reports and articles by experts in the US streaming market was unsuccessful in identifying the top streaming platforms for Austin, New York City, Southern California and Dallas. This is likely due to the highly specific nature of the request, given that studies of US streaming behavior typically report consumer streaming activity for the country as a whole. Several further strategies were attempted to ascertain this information, including a search for subscriber and/or viewership information by city for key platforms including YouTube, Amazon Prime and Vimeo. Unfortunately, this information was either limited or not publicly available.
However, over the course of this comprehensive research approach, several resources were identified which offered relevant information about the top streaming platforms nationally, as well as streaming activity in Austin, New York City, Southern California and Dallas. These helpful findings are provided within the above summary.