Vegan / Vegetarian Restaurants
Three examples of vegan or vegetarian quick service restaurants (QSR) in Canada are Globally Local, Apiecalypse Now!, and Vegwood. For the purposes of this research, QSR is defined as a fast-food establishment that provides takeout and limited table seating. All restaurants included are exclusively vegan or vegetarian.
- Globally Local is a vegan fast-food franchise with three locations in Toronto and London, Ontario.
- It features an all-day breakfast and menu items like burgers, faux-chicken, tacos, salads, and wraps. Side options include french fries, onion rings, and mac 'n cheese. Its dessert menu offers cookies, ice cream, and nut bars.
- Globally Local provides a 24-hour drive-thru and delivery service through Uber Eats and Skip the Dishes.
- It markets itself as serving "iconic fast food made with plants." The franchise also showcases notable media coverage on its website. It has been featured in publications like VegNews, One Green Planet, and CBC.
- Its Facebook page has 22,537 followers. Globally Local uses the platform to promote contests, recent media coverage, and customer praise. There is no unique advertising for vegan, vegetarian, or healthy eaters specifically. Rather, Globally Local presents itself as no different from other popular fast-food chains aside from its ingredients and often uses humor to this end.
- The franchise also has an Instagram page with 17,400 followers. It uses the platform to highlight menu items, press mentions, its food truck, and interactions with its patrons. Much like with its Facebook page, Globally Local's Instagram account appears to use humor and imagery to present itself as a trendy fast-food restaurant that uses plant-based ingredients but is more than capable of competing with non-vegan chains.
- Apiecalypse Now! is a vegan pizza parlor and bakery located in Toronto, Canada that first opened in 2010.
- Its menu features specialty pizzas and salads, as well as side options like poutine, onion rings, tofu nuggets, and nachos. The bakery won Now Magazine's 2014 award for Best Bakery in Toronto.
- Apiecalypse Now! provides delivery service through Door Dash.
- It markets itself as "a little punk on the outside" but dedicated to "making the best possible food for the city and the community." Apiecalypse Now! also loves animals, and its website notes the restaurant's partnerships with "All Creatures Rescue, Wildlife Defense League, the Bunny Alliance, and Toronto ADL." It frequently donates to "Cedar Row Farm Sanctuary, Sea Shepherd Australia, [and] Marineland Animal Defense."
- Apiecalypse Now! has an Instagram page with 18,100 followers where it promotes coupons, specials, menu items, and its annual participation in VegFest, a vegan food festival. It also incorporates popular adult cartoons like the Simpsons into its posts. It does not market to vegans, vegetarians, and healthy eaters any differently than it does to the mainstream public.
- The restaurant is less active on other social media platforms. It has a Twitter page with 826 followers and a Vimeo account with 15 followers. Apiecalypse Now! has an unofficial Facebook page, but there has been no activity since 2016.
- Vegwood is a vegan QSR located in Toronto, Canada similar to Panera Bread in terms of fast-food restaurants.
- It has a small menu that features burgers, tofu ribs, and faux-chicken sandwiches.
- Vegan Village is the parent company of Vegwood and a vegan candy shop called Sweets. The company promotes a loyalty program on Vegwood's website where patrons receive a free gift after their seventh visit to either business. This program is not directly targeted at vegans per se, but the vegan community might be more likely to participate in it than the general public.
- The restaurant's main advertising platform is its website. Vegwood's tagline is "Vegan Food That Doesn't Taste Vegan!" It markets itself as providing affordable vegan meal choices in a casual environment with "a laid-back vibe" and highlights its commitment to "environmental consciousness."
- Its social media marketing efforts are modest. Vegwood has an Instagram page with 348 followers and a Facebook page with 114 followers. Both platforms are used to promote business hours, holiday specials, and menu items.