Cooking Wine Competitive Landscape

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Cooking Wine Competitive Landscape

Holland House, Pompeian, and Goya offer white cooking wines. Both of them emphasize the quality of their cooking wines.

Holland House

  • Holland House cooking wine is made using grapes and blended seasonings. Holland House "uses premium quality wine stock and has a perfectly balanced taste and aroma".
  • According to a Marketwatch report, Holland House is among the global key manufacturers of cooking wine.
  • Holland House cooking wine can be used for marinades, sautés, and glazes.

Products

  • Holland House manufactures several varieties of cooking wine including marsala cooking wine, red cooking wine, sherry cooking wine, white cooking wine, and white with lemon flavor cooking wine.

Key Marketing Message

  • The brand emphasizes its cooking wines' "bold flavor intensity" and aroma that is able to enhance simple dishes.
  • The brand also emphasizes that its wines are "the key" to provide a "robust flavor" to any dish.

Recipes

  • On its website, Holland House features various recipe types including appetizers, lunch, dinner, holiday, vegetarian, and slow-cooker.
  • The most often promoted recipes are recipes for chicken, beef, and turkey.

Target Market

  • According to Holland House's posts on Facebook, their target market is homes/ those cooking for families.

Pompeian

  • Pompeian is owned and operated by farmers. Pompeian cooking wines complement their olive oils and gourmet vinegar.
  • Pompeian's cooking wines are premium and imported from Spain.

Products

  • Pompeian's cooking wines are available in four flavors: sherry, white, marsala, and burgundy wines.

Key Marketing Message

  • The brand emphasizes the quality of its cooking wines as being the same as that of its olive oils. Pompeian advertises itself as having more than 100 years of experience in producing "highest-quality olive oil".
  • The brand uses phrases like "crafted with care and emphasis on quality" to imply that the product is of high quality.

Recipes

  • Each cooking wine flavor is promoted with different types of recipes. Sherry cooking wine is promoted as being ideal for soups, sauces, and gravies.
  • Marsala cooking wine is promoted as being ideal for chicken and veal dishes while burgundy cooking wine is promoted as being ideal for red meat.
  • White cooking wine is promoted as being ideal for poultry and seafood dishes. Featured recipes are Spiralized Butternut Squash with Pork Bolognese and Butternut Squash and Lentil Bolognese with Mascarpone.

Target Market

  • Pompeian's target market includes chefs in restaurants and homes.

Goya

  • Goya is the "largest, Hispanic-owned food company in the United States". It has a collection of cooking wines for salads, stews, and sauces.
  • Goya was founded in 1936 and is the "premier source for authentic Latino cuisine".
  • According to a Marketwatch report, Goya is among the global key manufacturers of cooking wine.

Products

  • Goya cooking wine varieties include golden cooking wine, red Cooking Wine, red wine vinegar, and white cooking wine.

Key Marketing Message

  • The brand communicates the quality of its cooking wine to consumers by emphasizing that "if it's GOYA...it has to be good!".
  • The brand also reminds its customers that it is an authentic source of Latino cuisine.

Recipes

  • On its website, Goya features various recipe types including appetizers, main dishes, side dishes, desserts, and salads.
  • Goya states that its cooking wines are ideal for dressings, salads, stews, and sauces.

Target Market

  • The brand targets people who cook at home.

Major Cooking Wine Brands

Additional major cooking wine brands in the United States based on revenue include Reese and Roland.

Reese

  • Here is the link to the brand's website.
  • According to a Marketwatch report, Reese is among the global key manufacturers of cooking wine. Among listed brands, Reese is an American brand and its parent company, World Finer Foods has a high estimated revenue compared with the other brands such as Eden Foods and Kedem.
  • The brand promises its customers the "best tasting food" with its quality products.

Roland

  • Here is the link to the brand's website.
  • According to a Marketwatch report, Roland is among the global key manufacturers of cooking wine. Among listed brands, Roland is an American brand and that has a high estimated revenue compared with the other brands such as Eden Foods and Kedem.
  • The brand promises its customers a "cost-efficient ingredient" in their kitchen.

Competitive Marketing Analysis

Reese

  • Reese has been a "trusted name in gourmet specialty ingredients" for almost a decade. It was founded in 1947.
  • Reese is a brand owned by World Finer Foods.

Products

  • Reese cooking wine varieties include chablis cooking wine, burgundy cooking wine, sherry cooking wine, sauterne cooking wine, white cooking wine, marsala cooking wine, and red cooking wine.

Key Marketing Message

  • The brand communicates the quality of its products as superior throughout the world.
  • The brand emphasizes its high standards in terms of quality.

Recipes

  • Each cooking wine flavor is promoted with different types of recipes. Sherry cooking wine is promoted as being ideal for stews, soups, and sautéed dishes.
  • Chablis and white cooking wines are promoted as being ideal for chicken and fish while burgundy and marsala cooking wines are promoted as being ideal for red meats.
  • Red cooking wine is promoted as being an ideal marinade for red meats.

Target Market

  • According to the brand's Facebook page, the brand targets home cooks.

Roland

  • Roland was found in 1934 in France before moving to the United States. It imports products from Asia, Africa, Europe, South America, and the Middle East.
  • Roland's mission is "to cultivate, facilitate and honor relationships".

Products

  • Roland cooking wine products include chablis cooking wine, sauterne cooking wine, marsala cooking wine, sherry cooking wine chablis white cooking wine, burgundy red cooking wine, and burgundy cooking wine.

Key Marketing Message

  • The brand emphasizes the quality of its cooking wine products as products with the potential to add an "extra layer of flavor".

Recipes

  • Each cooking wine flavor is promoted with different types of recipes. Chablis cooking wine is promoted as being ideal for stews, fish, and vegetables.
  • Sherry cooking wine is promoted as being ideal for seafood and poultry while Burgandy cooking wine is promoted as being ideal for beef, lamb, and duck.
  • Sauterne and marsala cooking wines are promoted as being ideal for sauces and marinades.

Target Market

  • The brand target market includes home cooks.
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