Website Conversion Rates
Website conversion rates for Business to Consumer (B2C) advertising campaigns from baby boomers are influenced by the details on the website, available videos, and social media marketing. Similarly, website conversion rates from millennials are influenced by Facebook, Buy Now button on websites, mobile-friendly websites, and Pinterest. More information on the topic has been presented below.
WEBSITE CONVERSION RATES BASED ON AGE
- Contact details can increase website conversion rates by 9%.
- The top menu also has the potential to increase conversion rates by 10%.
- Website conversion rates are affected by the language that is used in advertising campaigns. For example, millennials may respond to a different language than baby boomers.
- The conversion rates for insurance websites are also influenced by the lack of understanding among consumers across different generations. TransUnion’s 2017 Healthcare Millennial Report stated that millennials (57%), Gen Xers (50%), and baby boomers (42%) did not quite understand what was being advertised to them on insurance websites.
- According to a study, 40% of Gen Xers are impulse buyers. They are likely to purchase products if there is a 'Buy Now' menu on a website.
- Baby boomers have become active online shoppers, with 66% of them making a purchase. The brands or companies that tend to provide more details about their products and services through their online advertising campaigns are more likely to see purchases on their websites.
- While 60% of baby boomers prefer to read online blogs and articles, 70% of them like to watch videos used as a part of an advertising campaign.
- Baby boomers are less likely to make purchases on social media when compared to younger generations. However, social media marketing is the preferred choice for 30% of the baby boomers.
- According to a study, 40% of baby boomers are impulse buyers. They are likely to purchase products if there is a 'Buy Now' menu on a website.
- Millennials are more engaged with advertising campaigns on Facebook, Instagram, and Pinterest. 30% of the millennials often make purchases from Facebook.
- According to a study, 83% of millennials are impulse buyers. They are likely to purchase products if there is a 'Buy Now' menu on a website.
- 50% of the millennials find new products in places other than brick and mortar stores.
- Millennials are more likely to purchase online goods than baby boomers. While 84% of millennials preferred non-traditional advertising campaigns, 54% of them preferred social media marketing campaigns for making purchases.
- Having a review system can enhance the conversion rates as 81% of the millennials lookout for product reviews before making purchases from a website.
- Most millennials (98%) own a smartphone and use it for researching products and services.
- 68% of the millennials who own a smartphone have confidence in what they find using their smartphones. Only 15% of the confident ones make multiple weekly purchases after visiting the websites.
- Millennials (80%) use Pinterest to select the products, and 75% of them engage in social media by watching videos daily.
- Gen Zers are receptive to advertising campaigns that offer one-time promotion, discounts for special segments (for example, 10% off on all purchases), limited-time promotion, social engagement, stackable offers, and good brand experience. Gen Zers are also very price-sensitive.
- Mobile-friendly websites are more likely to have a higher conversion rate because 98% of the Gen Zers own and have a high preference for smartphones. They also use their respective smartphones to look at email advertising campaigns.
- A mobile-friendly website, which has ad campaigns that offer discounts, helps to increase the conversion rates among Gen Zers.
- While Gen Zers like to shop online, 98% of them prefer to shop in-store. Therefore, the advertising campaigns of the websites need to push these customers towards the stores to have high conversion rates.
- 80% of Gen Zers make purchases after viewing the websites.
YOUR RESEARCH TEAM APPLIED THE FOLLOWING RESEARCH STRATEGY:
We consulted multiple databases that include information on B2C advertising and conversion rates based on age. We were able to find some surveys conducted in the US that provided hard statistics on the topic. In this way, we were able to gather all the information required to complete this research.