Content Audit Best Practices
Provided are 6 resources that address the current best practices for conducting a content audit. They are SEMrush, Liquid State, Ryte, Sales Benchmark Index, Bright Edge, and Brafton. There is no shortage of articles or blogs that offer insight into a step-by-step content audit, but these 6 resources go beyond the technical aspects and shed light on qualitative aspects of content. While none of the resources are specific to online magazine content, they are all generally applicable.
CONTENT AUDIT BEST PRACTICES
Regular content audits are vital to maintaining a stated content strategy. This expert SEMrush post mentions helpful non-technical aspects of a content audit. Five steps are given to perform a successful audit. Under step 3, analyzing content metrics can provide insight into whether users that are interested in a topic are finding the content helpful, for example whether there’s a high bounce rate but low session duration. Under the action plan step, step 4, SEMrush provides helpful tips that address qualitative issues and improving content performance.
#2 LIQUID STATE
Liquid State’s recent article has technical and non-technical content audit best practices to ensure that content is, and remains, key. Communicated throughout the article is an understanding of the purpose of the content audit to provide that audiences remain engaged and future strategies achieved. Step 3 of the content audit addresses qualitative data. Under this step, Liquid State outlines 6 categories to understand content and assign the content a ranking to properly analyze it.
This piece by Ryte lays out the theoretical elements necessary to ensure a content audit is successful. Underlying the motivation for a content audit is an understanding that it is a part of a strategy to meet long-term content goals. Ryte gets into some nitty-gritty of how to perform a content audit, yet it also explains the goals of an audit and reasons sought to perform one. A list of qualitative objectives is provided under the section on how to evaluate content.
This Sales Benchmark Index article offers 5 steps to conduct a content audit. The most relevant aspect of this approach is step 3, which explains how to categorize and score the content. For site migration purposes, it is very important to know the value of site content. Assigning a score to content’s value projects how effective the content ultimately is.
#5 BRIGHT EDGE
This industry-expert blog article is devoted to site migration. Site migration is one aspect of a content audit. Site migration can be a daunting task, but it does not have to be. This piece provides 7 steps to ensure that site migration is successful.
This piece by Brafton provides a comprehensive walk-through of how to conduct an actionable content audit. Not only does it explain how to conduct an audit as an optimization tool, but it also delves into some reasons why to conduct an audit and the value in doing so. One section devoted to identifying content performance gaps and opportunities mentions performance metrics. It does not specifically address online magazine content, but it is broadly applicable.
SEMrush, Liquid State, Ryte, Sales Benchmark Index, Bright Edge, and Brafton are provided as current and up-to-date articles about best practices for conducting a content audit. While the substance of these articles is not necessarily limited to site migration or content performance, they each draw out these issues in a relevant manner. A qualitative understanding of content is important in order to achieve the desired results of a content audit.