Consumer Trends on Vacations

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Consumer Trends on Vacations

Majority of Americans take 1-3 vacations per year, an average of two vacations per year and about 66% of Americans took at least one vacation that was shorter than five days in duration.

The Average number of vacations taken per year

  • According to the AAA Travel survey, about 100 million Americans plan to take a family vacation in 2019. The South is expected to register a higher number of family travelers at 62% as compared to 35% in the Northeast.
  • Research suggests that the majority (82%) of Americans take 1-3 vacations per year in 2018, an average of two vacations taken per year.
  • Further research estimates of the total number of trips taken per year and average vacation duration per age group:
    • Gen Z: 4.4 trips per year, vacation duration of 6.6 days
    • Millennials: 5.6 trips per year, vacation duration of 6.2 days
    • Gen X: 4.0 trips per year, vacation duration of 6.4 days
    • Boomers: 3.5 trips per year, vacation duration of 7.8 days
  • Vacation to visit families, relax, sight-seeing and family play were the most common vacations.
  • The AARP research suggests that on average, both Gen X and Millennials plan to take 4.9 domestic and international trips in 2019, while Boomers plan to take 4.4 domestic and international trips in 2019. Millennials are anticipated to spend $4,403, Gen X will spend $5,400, and Boomers, $6,621.
  • Research by the U.S. Travel Association suggests that the average vacation time is 17.2 days of vacation per year, with an average of eight of those days spent traveling.
  • On average, Millennials take 14.5 vacation days, Gen X take 17.9 days, and Boomers take 19.8 vacation days annually.
  • With the national average being 17.2 days of vacation per year, some states have a higher average such as Colorado (20.3 days), Virginia (18.9 days), and Arizona (18.8 days).
  • Montana, Delaware, and Rhode Island had the lowest average vacation time at 16.3 days, 16.5 days, and 16.5 days of vacation per year respectively.
  • The most common region for domestic vacation lodging is Southeast region at 30%, the far West at 30%, Middle East at 16%, the Southwest at 9%, Great Lakes Region at 8%, Rocky Mountain Range at 3%, Plains and the New England Region at 2%.

The average number of vacations that were shorter than 5 days

  • Research suggests that 66% of Americans took at least one trip shorter than 5 nights.
  • The percent breakdown of short vacations (less than five days) across generations is as follows:
  • The main reasons cited for vacations that were shorter than 5 days were ease of taking a shorter amount of time off work (32%), special event (32%), preference for frequent shorter vacations (26%) and spending associated with longer trips (19%).
  • Similarly, the US Family Travel Survey indicates that about 73% of Americans had taken at least one vacation of 1-3 nights while 50% took a vacation of 4-6 nights in 2018.
  • The survey also indicates that day trips and weekend getaways were the most common types of family vacations at 76% and 70% respectively. While about 72% and 22% of the vacations were multi-day and international multi-day vacations.

Sources
Sources

Quotes
  • "According to a recent AAA Travel survey, nearly 100 million Americans – 4 in 10 U.S. adults – are planning to take a family vacation in 2019, slightly more than last year."
Quotes
  • "Most Americans (82 percent) take 1-3 vacations a year, and a lot of that vacationing happens over the summer: more than half of Americans (56 percent) say it’s their favorite time to travel."
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  • "Americans used nearly a half-day (.4 days) more of vacation than the previous year. The increase marks the third straight year of increased vacation usage and brings the national average up to 17.2 vacation days taken per employee. "
Quotes
  • "Colorado workers hit a Rocky Mountain high, taking 20.3 vacation days on average, the most of any state and three days more than the national average of 17.2."
  • "Virginia comes in second for vacation usage with an average of 18.9 days taken. "
  • "Montana, Delaware, and Rhode Island are the worst at taking vacation. At the bottom of the list for vacation usage is Montana, where workers take an average of 16.3 days. "
Quotes
  • "Last year, two-thirds (66%) of Americans took at least one trip shorter than 5 nights, driven by younger generations (72% of Millennials and 69% of Gen X’ers, vs. 60% Baby Boomers)"
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  • "The latest U.S. Travel Barometer reported that 8 in 10 U.S. residents searching for lodging in April searched domestically, down from 85% the year prior."