Consumer Trends on Vacations
Majority of Americans take 1-3 vacations per year, an average of two vacations per year and about 66% of Americans took at least one vacation that was shorter than five days in duration.
The Average number of vacations taken per year
- According to the AAA Travel survey, about 100 million Americans plan to take a family vacation in 2019. The South is expected to register a higher number of family travelers at 62% as compared to 35% in the Northeast.
- Research suggests that the majority (82%) of Americans take 1-3 vacations per year in 2018, an average of two vacations taken per year.
- Further research estimates of the total number of trips taken per year and average vacation duration per age group:
- Vacation to visit families, relax, sight-seeing and family play were the most common vacations.
- The AARP research suggests that on average, both Gen X and Millennials plan to take 4.9 domestic and international trips in 2019, while Boomers plan to take 4.4 domestic and international trips in 2019. Millennials are anticipated to spend $4,403, Gen X will spend $5,400, and Boomers, $6,621.
- Research by the U.S. Travel Association suggests that the average vacation time is 17.2 days of vacation per year, with an average of eight of those days spent traveling.
- On average, Millennials take 14.5 vacation days, Gen X take 17.9 days, and Boomers take 19.8 vacation days annually.
- With the national average being 17.2 days of vacation per year, some states have a higher average such as Colorado (20.3 days), Virginia (18.9 days), and Arizona (18.8 days).
- Montana, Delaware, and Rhode Island had the lowest average vacation time at 16.3 days, 16.5 days, and 16.5 days of vacation per year respectively.
- The most common region for domestic vacation lodging is Southeast region at 30%, the far West at 30%, Middle East at 16%, the Southwest at 9%, Great Lakes Region at 8%, Rocky Mountain Range at 3%, Plains and the New England Region at 2%.
The average number of vacations that were shorter than 5 days
- Research suggests that 66% of Americans took at least one trip shorter than 5 nights.
- The percent breakdown of short vacations (less than five days) across generations is as follows:
- The main reasons cited for vacations that were shorter than 5 days were ease of taking a shorter amount of time off work (32%), special event (32%), preference for frequent shorter vacations (26%) and spending associated with longer trips (19%).
- Similarly, the US Family Travel Survey indicates that about 73% of Americans had taken at least one vacation of 1-3 nights while 50% took a vacation of 4-6 nights in 2018.
- The survey also indicates that day trips and weekend getaways were the most common types of family vacations at 76% and 70% respectively. While about 72% and 22% of the vacations were multi-day and international multi-day vacations.