Consumer Price Point Analysis

Part
01
of one
Part
01

Consumer Price Point Analysis

Introduction

The prices for all the facial, body, hair, and home products offered by the beauty/skincare brands provided have been entered in the attached spreadsheet.

Summary of Findings

  • The spreadsheet has been populated with prices for the face, body, hair, and home product categories for the following brands:
    • Aesop
    • Augustinus Bader
    • Byredo
    • Gucci
    • Humanrace
    • Kiehls
    • La Mer
    • La Labo
  • The prices for the different sizes for each product within each category offered in various sizes have also been provided in the spreadsheet.
  • The products have also been ranked from the lowest to the highest-priced for each brand and category as well as filters included on the headers for any further sorting.
  • Some products did not have all the details such as the product size and prices, for instance, when the products were sold out, in which case, N/A was entered in the respective cells of the attached spreadsheet. Examples include Augustinus Bader's The Hand Treatment and The Shampoo in rows 174 and 175 of the spreadsheet.

Research Strategy

For this research on the prices for all the facial, body, hair, and home products offered by the beauty/skincare brands provided, we leveraged the most reputable sources of information that were available in the public domain, including the company websites.

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Sources
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