Consumer Cannabis Use

Part
01
of two
Part
01

Cannabis Use Studies 1

We built a list of six surveys and studies about how people use cannabis for recreational and/or medicinal purposes. The list has been compiled in the attached spreadsheet.

Methodology

Our research criteria completely excluded any clinical scientific trials or reviews of scientific literature. We didn't include any medical trials or reviews, as for all cases of medical studies, some kind of review of scientific literature and a medical trial was involved.

The list consists of different market reports, market studies, and overall case studies that are focused on the legalized use of marijuana for medical and recreational purposes. Some studies report more on societal effects, such as how people react to legalizing marijuana (law introduction), and some are focused more on the economic effects and how organizations profit from the cannabis industry. We made sure each case study was consumer-focused and explained in some way what consumers are using cannabis for.

Conclusion

The completed list can be found in the spreadsheet.

Part
02
of two
Part
02

Cannabis Use Studies 2

Overview

In this report, we have built a list of 5 surveys or studies about how people use cannabis for recreational and/or medicinal purposes. The findings can be found on the spreadsheet here.

Methodology

We searched in consumer reports and research data, market studies and other case study report that focused on the use of cannabis for recreational or medicinal purposes. As per the instructions, we avoided using sources that were clinical scientific trials or reviews of scientific literature. Our case studies focus on cannabis consumer demographics and consumption habits, marijuana market analysis, cannabis consumers within the DC market, and spending habits of marijuana consumers. Each of the studies is focused on consumers.

Findings

The studies we found are:

1. "Report on Cannabis Consumer Demographics and Consumption Habits" sponsored by Cannabis Consumers Coalition.

This study created a demographic profile of cannabis users and also found that "cannabis consumers are also regular consumers of edibles with the majority consuming edibles more than once a month."

2. "Medical Marijuana market analysis by application" sponsored by Grand View Research.

This study found that "the global medical marijuana market size was valued at USD 11.4 billion in 2015 and is projected to grow with CAGR of 17.1%."

3. "New studies shine light on cannabis consumers' spending habits" sponsored by The Cannabist.

This study found that "as the legal recreational and medical cannabis industry matures, consumers are increasingly open to experimenting with new products and delivery methods, including concentrates and infused edibles."

4. "Profile of the cannabis consumers within the DC market influencing Federal Government" sponsored by Green Market in partnership with Consumer Research

This study provided a profile of cannabis users and found that " large segment of the DC market cannabis consumer is smart, comfortably employed, educated, a government employee or professional, and loves their concentrates."

5. "New data shows medical marijuana consumers far outspend recreational users" sponsored by New Frontier Data in partnership with Baker Technologies.

This study found that "consumers of medical marijuana buy much more frequently and spend more than recreational users."

Conclusion

Our findings are on the attached spreadsheet.
Sources
Sources