Consumer Air Purification Market

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Consumer Air Purification Market

The U.S. market size for consumer (home) air purification systems by annual dollar value and number of individuals (households) is approximately $801.1 million and 32 million, respectively.

Air Purification Market

  • The U.S market size for household (residential) air purification systems was valued at $801.1 million in the year 2020, according to ReportLinker.
  • The air purification systems market in the U.S currently targets approximately more than 32 million households.

Market Segmentation

  • The U.S. market for home air purification systems consists of four segments: High-efficiency Particulate Air (HEPA), Ionizers, Electrostatic Precipitators, and Others (including activated carbon, ozone, etc.).
  • The HEPA segment accounts for the largest share of the market of about 35%.
  • Air purification systems in the Others segment accounts for around 22.1% of the market.
  • Therefore, both the Ionizers and Electrostatic Precipitators segments account for the remaining share of the market at 42.9% — calculated as (100%-(35%+22.1%)).

Market Segmentation By Annual Dollar Value

  • The current annual dollar value of the HEPA segment in the U.S is roughly $280.4 million.
  • The air purification systems in the "Others" segment is valued at about $177.04 million.
  • The combined market size of the Ionizers and Electrostatic Precipitators segments is approximately $343.7 million.

Market Segmentation By Number Of Households

  • There are approximately 11.2 million households in the U.S served by the HEPA segment of the household air purification systems.
  • The air purification systems in the "Others" segment reaches about 7.07 million households in the country.
  • More than 13.7 million households are targeted by the Ionizers and Electrostatic Precipitators segments.

Research Strategy

The research team reviewed various market research reports from authoritative sources such as Grand View Research, Zion Market Research, ReportLinker, Technavio, and more to determine the U.S. market size and segmentation of the consumer air purification market. We found a precompiled study that provided the 2020 size of this market in annual dollar value. However, data regarding the volume based on the number of individuals and market segmentation was unavailable in the public domain. Therefore, we employed related metrics published in reliable news sites and other industry-related reports to triangulate the number of individuals, market segmentation by either the annual dollar value or the number of consumers.

CALCULATIONS

Number of individuals

Assumption: The team expressed the "number of individuals" in terms of "households."
According to manufacturers' estimates, roughly 1 in 4 households (25%) in the U.S own an air purification system. Records from Statista suggest that there were about 128.45 million households in the U.S in 2020.
Based on these estimates, about 32.11 million (25%*128.45) households own an air purification system in the country.

Market Segmentation By Annual Dollar Value

HEPA segment = $280.4 million — triangulated from (35%*801.1).
Ionizers and Electrostatic Precipitators segments =$343.7 million — triangulated from (42.9%*801.1).
Others (including activated carbon, ozone, etc.) segment= $177.04 million — triangulated from (22.1%*801.1).

Market Segmentation By Number Of Households

HEPA segment = 11.2 million (35%*32 million).
Ionizers and Electrostatic Precipitators segments = 13.7 million (42.9%*32 million).
Others (including activated carbon, ozone, etc.) segment = 7.07 million (22.1%*32 million).

Research proposal:

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