Consultancy Company Overviews

Part
01
of two
Part
01

Consultancy Firms: Company Overviews (Part 1)

After a thorough analysis of publicly available resources, a detailed overview of the digital vertical of Accenture, Merkle, and Epsilon has been provided on the attached spreadsheet. As an example, the research findings for Merkle Inc that includes an overview of the company, its business model, services offered, and primary customers has been covered in detail below.

MERKLE INC

Company Overview

Business Model

  • Merkle's global business model comprises of a wide portfolio of data-driven and technology-centric service offerings that are targeted at middle and large sized organizations across a variety of industries.
  • These service offerings include analtyics, data, digital media, marketing technology, loyalty, customer experience and engagement, and training programs.

Services

Primary Customers

  • Merkle's primary clients include: EE Limited, Now TV, the Royal Bank of Scotland, Volkswagen, Tesco, Aviva, Canon, the Body Shop, Warner Bros, Legal & General, Tesco Mobile, Estée Lauder Companies, B&Q, and Screwfix.
Part
02
of two
Part
02

Consultancy Firms: Company Overviews (Part 2)

After a thorough analysis of publicly available resources, a detailed overview of the digital vertical of McKinsey & Company, Pega, and Hux by Deloitte Digital has been provided on the attached spreadsheet. As an example, the research findings for McKinsey & Company that includes an overview of the company, its business model, services offered, and primary customers has been covered in detail below.

MCKINSEY & COMPANY

Company Overview

Business Model

Services

Primary Customers

  • McKinsey's clients includes around 90 of the top 100 companies around the world and more than 80 of the 100 largest US companies.
Sources
Sources