ConnectWise

Part
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Part
01

ConnectWise; Competitors

Five actual competitors of ConnectWise are Autotask, Continuum, Kaseya, NinjaRMM and SolarWinds.

Continuum

  • Continuum offers an open platform and accompanying service support that can easily be tailored to help businesses address a variety of functions, including cybersecurity management, business continuity and HelpDesk and other resource support.
  • Continuum is the largest amongst ConnectWise's primary competitors, with $300 million in annual revenue.

Kaseya

  • Kaseya sells an IT management solution that helps to automate and integrate a business' entire portfolio of IT functions.

Autotask

  • Autotask, a subsidiary of Datto, is a software provider that helps centralize RMM, service desk, CRM, project, time, billing and reporting functions.
  • Autotask has an annual revenue of $42 million.

NinjaRMM

  • NinjaRMM is the second smallest of ConnectWise's competitors, with an annual revenue of $2 million.

SolarWinds

  • SolarWinds has the lowest annual revenue of this listing of competitors, reporting $833 thousand in annual sales.

Research Strategy

For the purpose of this analysis, Autotask, Continuum, Kaseya, NinjaRMM and SolarWinds were identified as actual competitors of ConnectWise given that ConnectWise highlighted these five companies as competitors likely to be considered by potential ConnectWise clients. In addition, a wide variety of competitive analysis companies and industry researchers similarly reported these five companies as likely competitors of ConnectWise.

Please also note that these companies were ranked as requested by ordering them within the above summary from the largest to the smallest by annual revenue (i.e, Continuum, Kaseya, Autotask, NinjaRMM and SolarWinds).
Part
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Part
02

ConnectWise; Competitor 1

Information about Autotask's core products, target market, M&As, competitive advantage, and the company's growth trends has been provided below and in the attached spreadsheet.

Autotask's Core Products and Solutions

  • Autotask provides four key technology solutions: Autotask Professional Services Automation, Datto RMM, Autotask Endpoint Backup, and Autotask Workplace.
  • Autotask Professional Services Automation (PSA) is an IT business management platform. It manages and centralizes functions such as CRM, reporting, and time and billing.
  • Datto RMM is a remote monitoring and management service that assists organizations with functions like auditing, monitoring, support, and reporting. It was formerly known as Autotask Endpoint Management.
  • The Autotask Endpoint Backup solution is a unified file backup that increases control and continuity for the organizations.
  • Autotask Workplace is an enterprise-grade file sync and share solution purposely built for business. It helps organizations with functions and capabilities like access, sharing, collaborating, syncing, and storage for various files.

Autotask's Target Market

  • Autotask's primary target market are "IT solution providers" around the world. The company provides solutions to over 9,000 companies for both managed service providers and internal IT departments.
  • Autotask has a global presence, which means they target companies around the globe with their solutions.
  • Autotask's services are used by a variety of industries. The company's services are used in areas such as information technology and services, computer software, staffing and recruiting, computer networking, telecommunications, and management consulting.

Autotask's M&As

Autotask's Competitive Advantage

  • According to the company's website, Autotask is regarded as the first truly unified IT business management platform that combines PSA and RMM capabilities. Combining the PSA and RMM capabilities lets Autotask provide improved efficiency, service delivery, and business insights.
  • Autotask is one of the few industry players that combines asset detail and service data. Combining the two reveals business insights and opportunities that were not previously achievable in PSA or RMM solutions.
  • Autotask provides better results since it leverages its own IP, infrastructure, and pure-cloud platform. The company has a 99.99% uptime for 4 years running.
  • The company has a strong investor base in the form of Vista Equity Partners. They invest in best-in-class software solutions that provide Autotask with the scalability and funds to grow quickly.

Autotask's Growth Trends

  • According to a statement made by Autotask's CEO in 2016, Autotask had doubled the size of its business since 2014. The company leveraged its new private equity funding so it could acquire key industry players and grow the company.
  • After securing security funding from Vista Equity in 2014, Autotask has witnessed a fourfold increase in the number of devices being managed by its customers. The number of users on Autotask also increased from around 35,000 to 40,000 in 2014 to around 75,000 in 2016.
  • Autotask's CentraStage RMM business has grown sixfold in two years. The size of its subsidiary, Soonr, has almost doubled in a little over a year.
  • The number of sales being billed through the Autotask platform grew from $1 billion in 2010 to $6 billion in 2016.
  • Datto, Autotask's parent company, witnessed unprecedented revenue growth in 2017 after its merger with Autotask. Their monthly recurring revenue increased by 36% and the company’s business continuity and disaster recovery solutions experienced a 33% growth in 2017.
Part
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Part
03

ConnectWise; Competitor 2

ManageEngine was founded in 1996 and was known as AdventNet Inc., until 2009 when it became a subsidiary of ZOHO Corp. ManageEngine has a broad customer base. Its ServiceDeskPlus solution help over 100,000 organizations across 185 countries of the world. Additional details on the identified competitor of ConnectWise (ManageEngine) are in the attached spreadsheet.

ManageEngine: Core Products/Solutions/Service Offerings

  • The core products and service offered by ManageEngine are:
  • Active Directory: The active-directory products include AD360, which is an integrated solution used in managing identity and access on Windows. Other active directory products include ADAudit Plus, ADManager Plus, ADSelfService Plus, DataSecurity Plus, Exchange Reporter Plus, O365 Manager Plus, RecoveryManager Plus, and SharePoint Manager Plus.
  • Help desk: This product and services category includes AssetExplorer, which holds comprehensive ITAM solutions for IT teams to use in discovering, tracking, and managing all the IT hardware as well as software assets within an organization. Other products and services in this category include Remote Access Plus, Remote Access Plus (Cloud), ServiceDesk Plus, ServiceDesk Plus MSP, and Zoho Assist.
  • Desktop & mobile: This product and services category include Browser Security Plus, used in managing and proactively securing multiple browsers from a single interface. Other products and services in this category include Desktop Central, Desktop Central MSP, Device Control Plus, Mobile Device Manager Plus, and so on.
  • Network & server: This line of products and services includes the Applications Manager, which helps IT operations, as well as development teams, to find and fix performance issues on a particular line of code, leveraging the URL. Other products and services in the network and server category include Firewall Analyzer, NetFlow Analyzer, Network Configuration Manager, OpManager, and so on.
  • Application: The applications line of product and services include the Applications Manager, Browser Security Plus (used to manage and proactively secure several browsers via a single interface), RecoveryManager Plus, and so on.
  • IT security: The IT security line of products and services include ADAudit Plus, which offers real-time change auditing for Windows systems (workstations, Active Directory, file, and member servers), NetApp filers, and EMC servers. Other products and services in this category include Browser Security Plus, Cloud Security Plus, DataSecurity Plus, Device Control Plus, and so on.
  • Analytics: The analytics line of product and services include Analytics Plus (which is a powerful data visualization and analytics software), and Zoho Analytics for ServiceDesk Plus.
  • Cloud: The cloud line of products and services includes AlarmsOne (an all-in-one management tool for IT alerts), Mobile Device Manager Plus(Cloud), Identity Manager Plus, Patch Manager Plus(Cloud), among other products and services.
  • MSP: The MSP product and service category includes Desktop Central MSP (a web-based server, desktop, and mobile device management solution that helps managed service providers organize customers' desktops, servers, and mobile devices). Other products and services in the category include Mobile Device Manager Plus MSP, Remote Access Plus(Cloud), among other products and services.

ManageEngine: Target Market

Mergers and Acquisitions (M&As)

  • ManageEngine was founded in 1996 and was known as AdventNet Inc., until 2009 when it became a subsidiary of ZOHO Corp.
  • In 2019, Zoho (the parent company of ManageEngine) acquired ePoise for an undisclosed amount.

Competitive Advantage

  • ManageEngine has a broad customer base. Its ServiceDeskPlus solution is used by over 100,000 organizations across 185 countries of the world.
  • Over 60% of all Fortune 500 companies rely on ManageEngine for real-time IT management tools that ensure "optimal performance of their IT infrastructure."
  • ManageEngine (also known as Zoho Corp.) has products and services that are trusted by more than 12,000 IT professionals all over the globe. The company currently manages over 4,800,000 endpoints and supports 16 languages. ManageEngine has about 15 years of experience offering enterprises empowering products and solutions related to endpoint management.

Growth Trends

  • The EBITDA of ZOHO increased by 20.54% between 2018 and 2019.
  • ManageEngine accounts for over 50% of Zoho's revenue.
  • The revenue of Zoho grows by 39% year-over-year.
  • The estimated annual revenue of Zoho as of 2019 is $500 million.
  • Thus, the revenue of Zoho for 2017 increased by 12.84%, growing from US$246.54 million in 2016 to US$278.2 million. (Calculated)

Research Strategy

The research reviewed some essential details about the ManageEngine, the second competitor identified in the previous request. This strategy reviewed the products and services/solutions and the financial growth of ManageEngine, its competitive strengths, and its advantages. This strategy reviewed ManageEngine's website. It also examined the EBITDA and financial revenue trends for over three years. ManageEngine does not provide its EBITDA and other financial details via its website. The product details of ManageEngine were uncovered from the resources found on its website. A review of the web resource to uncover the mergers and acquisitions that recently involved ManageEngine did not reveal any vital insights.

Additional research was conducted by reviewing comparative analysis databases such as Crunchbase. This strategy investigated the EBITDA margin and the revenue trend of ManageEngine for over three years. Such comprehensive details were not published. The yearly values of its revenue and EBITDA margins were also investigated. The annual breakdown was not made public via Crunchbase. Additional research investigated the mergers and acquisitions that have recently affected ManageEngine. Insights revealed that ManageEngine became a subsidiary of ZOHO Corp in 2009. There were no insights into the mergers or acquisitions directly related to ManageEngine. Additional investigation to uncover the mergers and acquisitions that have involved the parent company of ManageEngine (Zoho Corp) revealed that Zoho Corp acquired ePoise for an undisclosed amount in 2019. Since Zoho and ManageEngine are related, an acquisition between Zoho and ePoise may also affect ManageEngine.

The study included news and media publications such as DQ India, and EN Trackr, among similar resources. An investigation was conducted to uncover some essential details, such as the growth trends (changes in revenue, EBITDA over the past 3-5 years) for ManageEngine. Such comprehensive information is not made public. This strategy also reviewed news related to mergers and acquisitions (M&As) done by the ManageEngine in the past 3-5 years. There were no insights associated with M&As. Limited statistics related to the yearly estimates researched from DQ India are converted to United States dollars and used to estimate the growth trends of ManageEngine. Insights revealed that the revenue of Zoho grew by 13% in 2017 from Rs 1756.8 crore in 2016 to Rs 1982.44 crore.

Additional research included market research publications such as Space Market Now. This strategy studied changes in revenue, EBITDA over the past 3-5 years for ManageEngine. Such comprehensive/detailed analysis is not made public. Additional research was conducted to uncover the mergers and acquisitions (M&As) done by the ManageEngine in the past 3-5 years. There were no insights related to M&As. Such details were not made public. The study has reviewed the yearly financial statistics, such as revenue/Ebitda of Zoho, to estimate the growth trends of ManageEngine.

The study has investigated the estimated year-over-year growth rate of Zoho, the parent company of Zoho. Zoho's annual revenue reflects the performance of ManageEngine, which accounts for over 50% of Zoho's revenue. The EBITDA margin of Zoho for 2018/2019 is in the study. A breakdown of revenue relative to Zoho/ManageEngine published in Rupees is converted, as shown below.

Calculation

  • The revenue of Zoho for 2017 increased by 12.84%, growing from Rs 1756.8 crore in 2016 to Rs 1982.44 crore.
  • However, 1 crore = 0.01 billion.
  • Thus, Rs 1756.8 crore = 1756.8 * 0.01 billion = Rs 17.568 billion.
  • And, Rs 1982.44 crore = 1982.44 * 0.01 billion = Rs19.8244 billion
  • Converting to dollars using XE converter, Rs 17.568 billion =US$246.54 million and Rs19.8244 billion = US$278.2 million.
  • Thus, the revenue of Zoho for 2017 increased by 12.84%, growing from US$246.54 million in 2016 to US$278.2 million.
Part
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Part
04

ConnectWise; Competitor 3

Kaseya provides efficient results by providing solutions to Managed Service Provider’s (MSP) businesses that looks for new revenue streams and new ways to increase profit margins. In 2018, Kaseya’s customer base grew to approximately 40,000 customers worldwide. The data has been summarized on the attached spreadsheet.

ConnectWise Competitors

Kaseya

Core Products, Services & Offerings

  • Kaseya provides quality service and solving the users’ problems quickly. The company provides an integrated IT management solution. [
  • The company provides IT efficiency with Kaseya VSA, offering remote monitoring and management for all IT functions integrated into a single console.
  • The company’s BMS solution provides the opportunity to streamline operations and reduce costs. With its Traverse solution, the user can easily monitor and manage advanced networks and data centers.
  • The company with its AuthAnvi solution provides comprehensive identity and access management solutions that are developed to deliver a consistent and secure experience for users.

Target Market

  • The target market of the company is centered on the IT Department of finance, healthcare, higher education, hospitality, primary education, and retail.
  • The company also provides solutions to 5 to transform the complexity of Managed Service Providers IT. The company offers its service in over 10 countries and its solutions are used by over 10,000 customers worldwide.

M&A in the Past 3-5 Years

The company has acquired 11 organizations since 2011:
  • In May 2019, the company acquired ID Agent that provides a comprehensive set of threat intelligence and identity monitoring solutions to private and public-sector organizations.
  • In December 2018, the company acquired IT Glue that provides the best practices-driven IT documentation platform packed with features designed to help you maximize efficiency.
  • In October 2018, the company acquired Spanning Cloud Apps which is the leading provider of backup and recovery for SaaS applications.
  • In September 2018, the company acquired RapidFire Tools that provides a powerful suite of IT assessment, internal threat detection, and compliance products.
  • In May 2018, the company acquired Unitrends that provide data protection solutions such as backup, archiving and disaster recovery for physical, virtual and cloud environments.
  • In May 2017, the company acquired that it works with the mission to help IT organizations simplify cloud management.
  • In Feb 2016, the company has acquired Vorex that offers professional services automation and project management software solutions and services.

Competitive Advantage

  • The company provides efficient results in providing solutions to Managed Service Provider’s (MSP) business that looks for new revenue streams and new ways to increase profit margins.
  • The company works to simplify IT management services.
  • The company provides defined solutions to the IT toolbox full of non-integrated point solutions.
  • The company has raised $500 Million in private equity round and has an extremely strong investor base of TPG which is a global private investment firm with approximately $45 billion of capital under management across a family of funds.

Growth Trends

  • In 2018, Kaseya has grown with more than $250 million in annual bookings with completion of four major acquisitions including Unitrends, Spanning Cloud Apps, RapidFire Tools and IT Glue bolstering its fully integrated platform, IT Complete.
  • In 2018, Kaseya’s customer base has grown to approximately 40,000 customers worldwide.
  • There has been growth in Europe and Asia Business that accounts for approximately 37% of Kaseya’s overall business.
  • Customer Satisfaction grows with a score of 97%.
  • With the strong strategy, vision and growth across Kaseya’s expanded global workforce of approximately 1,100 employees.
  • Due to its growth platform designed specifically for the MSP community, IT Complete enabled the average Kaseya MSP to grow its business by over 37% in 2017.
  • With over 1,000 new PSA customers, surging customer satisfaction scores and the continuous delivery of proven, next-generation IT management solutions, 2017 has been a record year for Kaseya.
  • Throughout 2017, Kaseya received industry recognition through a myriad of corporate and product awards.

Part
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Part
05

ConnectWise; Competitor 4

The target market of the Company is confined to the Managed Service Provides (MSP) and IT professionals working in the IT Management space globally. The company offers its services worldwide through its global offices present in the locations of North America, Germany, the UK, and France.

NINJA RMM

Core Products, and Service Offerings

  • The core product of the company includes its NinjaRMM Software, which is the world’s first security centric remote monitoring and management platform for 360-degree monitoring, IT marketplace, and tight integration with products used by MSPs as well as IT professionals.
  • Ninja RMM offers Remote Monitoring and Management Solutions for Corporate IT and MSP's to help the professionals with integration related to remote access tasks, control of endpoint security, backups, powerful Professional Services Automation tools, Documentation and Warranty Management
  • the company facilitates with support services by offering free and unlimited on-boarding, technical support and training to its target customers.

Growth Trends

  • The company is a private entity and does not share financial details in public. It has an estimated revenue of $8M and is projected to spend $160.6K on IT.

Target Market of the Company

  • The target market of the company is confined to the Managed Service Provides (MSP) and IT professionals working in the IT Management space globally. The company offers its services worldwide through its global offices present in the locations of North America, Germany, the UK and France.

M&As done by the Company in the past 3-5 years

  • The company does not report any information on conducting any acquisition in the past 3-5 years through its official website, press release, news articles or other industry reports.

Competitive Advantage

  • NinjaRMM is the world’s first security centric remote monitoring and management platform.
  • The company is one of the fastest-growing SaaS companies in the IT management space, which has spread to over 3,000 customers across the globe in 5 years of its inception. As part of their unique offering, the company offers the business with options of No contracts, & no lock-up, No hidden fees, or unplanned costs, Free & unlimited training and on-boarding, Free support for locally based customers and Predictable pay per-device simple model.
  • NinjaRMM is rated as number one by an MSP Reddit survey for its customer support and service. It also lists as the best Remote Monitoring and Management (RMM) software and in seven additional categories by G2 Crowd.

OTHER INFORMATION

  • According to a news article, Ninja RMM has made exponential growth in 18 months if its inception in 2015, wherein it has signed 1,000 partners and has hired a new chief revenue officer.
  • In a press release, Ninja RMM announced a partnership with Ivanti, a leading provider of solutions to unify IT and security operations.
  • The Online investor is an M&A Statistics and company details sites which offer a repository regarding various M&A in the IT field in the US and other countries, but no reference related to Ninja RMM was found.
  • The California Business Search by the California Secretary of State offers the company status of NinjaRMM with its incorporation and registration completion details, but no references related to its revenues or growth has been provided.

Research Strategy:

  • The information about the M&As done by the company in the past 3-5 years, and information about the growth trends of the company over the past 3-5 years is not available.

STRATEGY-1

  • To obtain the above information, we initiated the search by examining through the company's official website and research through their various sections related to Overview, press release, blogs, FAQ and resources. Additionally, we searched around the company database sites such as zoominfo.crunchbase and hoovers was conducted to check on any related insights covered by these analytical sources related to the company's revenue, growth trends, and M&A.
  • Through the search, minimal information could be found on company's financials as Ninja RMM is a private entity; hence, it does not have any obligation to share its financial details to the public, nor these sources revealed any information related to its acquisitions in past 3-5 years. The insights were largely related to its estimated revenue which is reported to be around $8M and its recent and past partnerships in the industry.

STRATEGY-2

  • Next, we explored the third-party independent market reports from sources such as Statista, M&A Statistics, OnlineInvestor: Mergers, and others which offer industry/company/geography specific reports on their recent announcements and deals along with company revenue references. Also, related news articles from sources including Techcrunch, channelpronetwork, prnewswire,channel2e, and others were explored to identify the required information on the company's growth trends and acquisitions.
  • Through the search, most of the information was related to NinjaRMM business progress and growth in terms of their MSP's which raised to 1000 in 18 months, but no relevant information was found related to the company's growth trends and acquisitions.

STRATEGY-3

  • Further, to find the required information, we tried to identify the tax filling reports and SEC filling of the company, which could offer estimated insights related to their growth trends from the past 3-5 years along with any inorganic growth through acquisitions as a triangulation strategy. For the same, we searched through SEC.gov company database along with California Secretary of State archives to find the company details.
  • No reference to Ninja RMM could be found through searching SEC filing, and the California Business Search sources only provided the references of the company's statement of incorporation and registration, but no details related to their growth or revenues or tax submission were found to support the estimation. Hence, N. A and has in the relevant column F, Row 7,9 of the attached spreadsheet.
Part
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Part
06

ConnectWise; Competitor 5

Solarwinds has developed over 50 technology solutions for different industry segments to manage desktop, application, storage, database, network, systems, and website infrastructures. The target market of the company is detailed in the attached spreadsheet.

Solarwinds

Core Products and Service Offerings
  • Solarwinds has developed over 50 technology solutions for different industry segments in order to manage desktop, application, storage, database, network, systems, and website infrastructures.
  • The company segmented its products into 3 segments such as core IT products, MSP products and cloud management products.
  • Some key Solarwinds products include Network Monitoring Software, Network Configuration Management, NetFlow Analyzer, Log Management Software, Server Monitoring Software, Virtual Machine Monitor, Storage Management Software and Database Management Software.
  • Solarwinds offer services like renew maintenance, certification, technical support and customer portal for their products.
Target Market
  • The target market of the company is IT professionals, irrespective of the size of the companies across the globe.
  • Solarwinds have more than loyal 300,000 customers. The company focus on clients who need outsourcing support on overall IT infrastructure.

M&As

  • Solarwinds acquired multiple entities between 2015 and 2019 which include Librato (2015), Papertrial (2015), Capzure (2015), GNS3 technologies inc (2016), LogicNow (2016), Loggly (2018), Trusted Metrics (2018), 8man (2018), Samanage (2019), Passportal (2019).
Competitive Advantage
  • Solarwinds expanded its range of products in multiple domains such as storage, cloud, database, and MSP markets to become a one-stop solution.
  • The company focus on providing competitive pricing of the core products over its competitors.
  • Solarwinds is a leading affordable IT infrastructure management software provider with 20 years experience and claims in network management and in system management.
Growth Trends
  • Solarwinds has raised to total revenue of $833 million in 2018, from $469 million in 2016 with CAGR of 21.1%. Over the past three years, Solarwinds's EBITDA rose at an 81% compound annual growth rate.

Your Research Team Applied The Following Strategy

To garner insights on Solarwind's core products and service offerings, target market, M&As, competitive advantage, and growth trends, we deep-dived into the company website and its publications and could locate most of the information in company’s annual report. To compile a list of M&As of the company looked into Crunchbase profile of the company and could locate acquisitions from 2015-2019.

To calculate CAGR of the company using the revenues mentioned in annual report we used CAGR calculator by giving 2016 revenue as the initial value, 2018 revenue as final value and period of 3 years which resulted in CAGR of the company with 21.1%
Part
07
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Part
07

ConnectWise; Partnerships & Collaborations

ConnectWise has signed partnership agreements with software providers, cyber security firms, and IT distributors in the past 24 months. The reasons for these partnerships include offering ConnectWise’s customers additional capabilities with the new integrated platform, expanding ConnectWise’s market reach, and others.

Cisco Systems

  • On April 16, 2018, it was reported that ConnectWise has partnered with Cisco Systems to launch the ConnectWise Advanced Security Dashboard.
  • The reasons for the partnership include helping customers secure their IT environments efficiently and offering smaller managed service providers a “path into advanced security offerings.”

D-Tools

  • On May 3, 2018, it was reported that ConnectWise has partnered with D-Tools to launch a combined workflow optimization platform.
  • The reason for the partnership is to offer audiovisual systems integrators a “seamless workflow that ties-together the initial project proposal and design with procurement, inventory tracking, project scheduling, service, support, and ConnectWise Help Desk management.”

StorageCraft

  • On June 18, 2018, StorageCraft announced that it has partnered with ConnectWise to launch the StorageCraft Plug-in for ConnectWise Automate and StorageCraft for ConnectWise Manage Integration.
  • The reasons for the partnership include allowing managed service providers to “deploy, configure, manage and monitor the latest StorageCraft solutions with the Automate plug-in” and access the “speed and efficiency needed to scale their business unhindered by operational processes.”

Exeed

  • On August 29, 2018, it was reported that ConnectWise had signed a distribution agreement with Exeed.
  • The reasons for the partnership include allowing ConnectWise to reach a “broader market of channel partners” in New Zealand and providing Exceed’s reseller partners access to a “business management offering which automates the entire lifecycle of technology service delivery.”

ThreatLocker

  • On May 28, 2019, ThreatLocker announced that it had signed a partnership agreement with ConnectWise that involved integrating its endpoint security services with the ConnectWise platform.
  • The reason for the partnership is to offer Managed IT Service Providers with the tools needed to combat cyber threats such as ThreatLocker’s “Application Whitelisting, Ringfencing, and Storage Device Control.”

D&H

  • On September 18, 2019, it was reported that ConnectWise was one of the latest partners of D&H’s Cloud Solutions Marketplace.
  • The reason for the partnership is to offer D&H’s reseller partners with security, remote monitoring, management, and business automation solutions to “succeed in a services-led business while the IT economy continues to diverge away from commoditized transactions.”

HyAlto

  • On October 8, 2019, HyAlto announced that it had signed a partnership agreement with ConnectWise that involved integrating its cloud-based billing services with the ConnectWise platform.
  • The reason for the partnership is to offer ConnectWise Manage users the automated billing capabilities to reduce the “risk of error in the back office,” boost “accuracy to ensure clients are billed only for what they use,” and other benefits.

e92plus

  • On October 22, 2019, ConnectWise announced that it had signed a partnership agreement with cyber security value-added distributor e92plus that covers the United Kingdom.
  • The reasons for the partnership include providing e92plus’ value-added resellers with the “tools, services and expertise they need to further maximize the business opportunity that the cyber security sector presents” and helping them “conquer the challenge of moving to a managed services model.”

Intermedia

  • On October 31, 2019, Intermedia announced that it had signed a strategic partnership agreement with ConnectWise.
  • The reason for the partnership is to allow future integration of Intermedia’s unified communications as a service and contact center as a service solutions with the ConnectWise platform.

Webinfinity

Research Strategy

We have examined ConnectWise’s press releases and articles published by its partners and external media outlets to identify all partnerships and collaborations conducted by the company in the past 24 months. This research has focused on providing the ten known partnerships based on available information published in the public domain.
Part
08
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Part
08

ConnectWise; Social Media Analysis

ConnectWise's website contains links to social media including Facebook, Twitter, LinkedIn, YouTube, and its blog. ConnectWise has a tightly integrated, extremely active social media strategy and have significant engagement with their users on their social media accounts.

Facebook

  • ConnectWise has 20,940 likes, 21,861 followers, and 701 check-ins on Facebook.
  • The company had 33 posts in October, which extrapolates to roughly 383 posts per year.
  • ConnectWise posts live videos at a rate of two per month for an average of 24 annually.
  • ConnectWise posted 73 new ads on Facebook on November 1, 2019.
  • Using Facebook Audience Network, an off-Facebook in-app advertising network for mobile apps, the same ads are made available on Instagram and the Audience Network.
  • Content on the Facebook posts includes announcements about recent acquisitions, information for, and reporting on their annual conference.
  • ConnectWise has a program called #identifyhero, where exceptional users of their products are identified.

Twitter

LinkedIn

YouTube

  • ConnectWise has 2.97 thousand subscribers to its YouTube channel.
  • Their channel has five separate playlists: a general playlist with six videos, an IT Nation playlist which shows highlights of each year's conference, Testimonials with 34 videos, Leadership with four videos and Control, which has 81 videos.
  • The topics of the control videos are how-to videos for the customers who use their products.
  • On November 7, 2019, ConnectWise had 156,192 YouTube views in 11 years, which averages roughly 13,835 per year.

Connect Blog

  • The ConnectWise Blog is accessible via their social media links on their website.
  • The blog has published ten articles in the last 30 days, which averages 120 items per year.
  • The articles cover the IT Nation Conference, recent acquisitions, and new features and functionality in their solutions.

Social Media Strategy

  • ConnectWise has a tightly integrated, extremely active social media strategy. The same messages are posted at the same time across multiple platforms.
  • There is seldom a weekday when there is not new information on at least one if not many sites.
  • In scanning their various posts and tweets, it is also apparent that they have significant engagement by their users with social media accounts. Almost every tweet has multiple views and retweets, and YouTube videos have numerous views.

Calculations

Annual Facebook posts

  • 33 per month x 11 months + roughly 20 days over holiday season = (33 X 11)+20 = 383

Annual Facebook videos

  • Average 2 per month X 12 months = 12 x 2 = 24

Annual Tweets

  • 13 tweets (6 tweets and 7 retweets) in 7 days = roughly 2 per day.
  • 365 x 2 = roughly 730 tweets per year.

LinkedIn Articles

  • 52 weeks a year x 5 days a week x one article per day = 260 articles per year

YouTube

  • 156,192 YouTube views in 11 years
  • 156,192 / 11 = 13,835 views annually


Sources
Sources

From Part 01
From Part 03
From Part 06
Quotes
  • "We have successfully entered new markets and expanded our product offerings to solve a broader set of challenges for customers. For example, in recent years we broadened our product offerings to address the database, storage, cloud and MSP markets. We intend to further expand into markets where our SolarWinds Model provides us with competitive advantages."
  • "Successful promotion of our brands will depend on the effectiveness of our marketing efforts and on our ability to provide reliable and useful products at competitive prices."
  • "We have successfully acquired and integrated businesses and technologies in the past that provided us with new product offerings and capabilities and helped us to establish positions in new segments and markets. We intend to continue making targeted acquisitions that complement and strengthen our product portfolioand capabilities or provide access to new markets. "
  • "We evaluate acquisition opportunities to assess whether they will be successful within the SolarWinds Model. We believe our ability to effectively transition acquired companies and products to the SolarWinds Model represents a unique opportunity for our business."
  • "we have also devoted significant resources to expanding our MSP offerings, including through our acquisition of LOGICnow in 2016."
  • "Targeted for IT professionals, our core IT products provide hybrid IT performance management with deep visibility into application and IT infrastructure across both on-premise and cloud infrastructures."
From Part 08
Quotes
  • "Facebook Audience Network is an off-Facebook, in-app advertising network for mobile apps. Advertisers can serve up their ads to customers who are using mobile sites and apps other than Facebook, extending their reach beyond the platform while still getting to use Facebook's exceptionally powerful ad system."