Concierge and amenity space competitive research

Delivered June 15th, 2019. Contributors: George K., Shannon L., SHRUTI P., Samuel R., Evaryl and

Part

of five

Part

Top Players - Concierge

Companies in the residential concierge/amenity management space in the United States include NFC Amenity Management, LIVunltd, Vesta Property Services, WTS International, and Stratton Amenities. Our findings have been compiled in the attached spreadsheet.

Residential concierge/amenity management in the NFC Amenity Management is headquartered in Asbury Park, NJ and has a national reach. It was founded in 2006 and has an estimated annual revenue of $12.6 million.
 LIVunltd is headquartered in New York, NY and has a national reach.  It was founded in 2017 and has an estimated revenue of $36.7 million. 
 Vesta Property Services is headquartered in Jacksonville, FL and serves the Florida region. It was founded in 1995 and has an estimated annual revenue of $20 million.
 WTS International is headquartered in Rockville, MD and has a national reach. It was founded in 1973 and has an estimated annual revenue of $13.3 million.
 Stratton Amenities is headquartered in Carrollton, TX and serves the state of Texas. It was founded in 2016 and has an estimated annual revenue of $11.4 million.
The requested information on these five companies is provided in this spreadsheet.

Research Strategy:To provide the five top players in the concierge services industry with respect to residential concierge/amenity management services, we began our research by searching for any comparable corporate success metrics from credible media resources, real estate and lifestyle resources, and expert review sites. However, there was no information on how different companies in the market compare. Notably, we found information on companies offering luxury and business concierge services, as well as the overall concierge sector, but there were no comparative analyses of companies in the residential concierge/amenity management services space.

We then tried to find the market size of the residential concierge/amenity management services space with the hope that we could determine the market share of leading companies in the subsector. Our research entailed searching through market research sites, as well as financial media resources. However, there was no information on the market size of the subsector or any useful breakdown of the concierge market by segment.

Then, we searched through company profiling sites for any compiled lists that may enable us to determine the top companies in this space. We also searched for any relevant statistics that would provide information on the composition of the residential concierge/amenity management services subsector. Additionally, we looked for any academic research or journals with the goal of finding that scholarly research had been conducted on the subject. Again, our efforts were fruitless.

With no readily available list of top companies, we decided to use the client-provided company (NFC Amenity Management) as the benchmark. Our search through the public domain produced several results of companies in the residential concierge/amenity management services sub-sector. We explored these companies individually and identified the ones in the same space that provide similar (or almost similar) services to the ones provided by NFC Amenity Management. We then leveraged company profiling sites to find the estimated annual revenues of the shortlisted companies. We have only provided the companies with about the same annual revenues as NFC Amenity Management, or more. We have provided all this information, as well as the requested information on each company's partners, clients, investors, financial data, and news, as available, in this spreadsheet.

INVESTORS
Aside from Vesta Property Services, none of the companies listed have Crunchbase profiles. Searching through company websites, company profiling sites, and media resources did not produce any information on all the companies' investors.

PARTNERS AND CLIENTS
We could not find information on the partners for all companies on their websites and on media resources. We managed to find the clients for NFC Amenity and WTS International but not for the other companies listed.

PRICING
A search through company review sites, media reports, and each respective company's websites did not produce any information on their pricing. We noted that the companies request clients to contact them for proposals or further information on their services. This could be because they wish to maintain a competitive edge.

MOBILE APPLICATIONS
We searched through the Google Play Store and the Apple App Store to find out whether the companies have Android and iPhone applications. Only LIVunltd and NFC Amenity have Android and iPhone apps. The rest do not.

Part

of five

Part

Top Players - Pet Walking

The top five players in the pet walking services in the United States according to funding and valuation amounts are Rover.com, Wag, Swifto, Barkly Pets, and Holidog. The requested details and links, where available, have been entered on the "Pet Walking" tab of the attached spreadsheet. Other details are below.
 Rover.com Rover.com's logo can be found here.
Rover.com's LinkedIn page can be found here. 
Rover.com was founded in 2011.
Rover.com's headquarters are in Seattle, Washington.
Rover.com operates on a national basis.
The Android app for Rover.com can be downloaded here. 
The iPhone app for Rover.com can be downloaded here. 
Prices for Rover.com vary based on date and location, so there is no data that provides actual pricing.
However, reviews show that Rover.com's services range in price between $20 and $50.
 Services that can be obtained through Rover.com include dog boarding, house sitting, dog walking, doggie day care, and drop-in visits. 
There is no information on major clients who use Rover.com, as most clients are individuals and families. 
Rover.com's partners include 24PetWatch, 4Paws4Life Rescue, American Pit Bull Foundation, Animal Haven, Sit-a-Dog, Save-a-Life General Fund, PIMA Medical Institute, and many more.
In May 2018, Rover.com received $155 million in funding, propelling it to "near-unicorn status."
In 2017, Rover.com had a valuation of $300 million. 
In 2019, Rover.com was valued at $970 million.
Rover.com has raised a total of $310.9 million.
 Investors in Rover.com include T Rowe Price, Silicon Valley Bank, TCV, Spark Capital, and others.
Recent news includes negative press on the number of dogs that have died after owners use the app, a press release on the company's expansion in Europe, news on kennel lobbyists trying to regulate the company's services, and a press release on new services for cats.
 Wag Wag's logo can be found here.
Wag's LinkedIn page can be found here.
Wag was founded in 2014. 
Wag's headquarters are in Los Angeles, California. 
Wag operates on a national basis. 
The Android app for Wag can be downloaded here. 
The iPhone app for Wag can be downloaded here.
Prices vary for dog walking on Wag, but start at $20.
Prices vary for pet sitting, boarding, and day care on Wag, but start at $39.
Reviews indicate that services on Wag range between $20 and $50.
 Services that can be obtained through Wag include dog walking, pet sitting, pet boarding, and daycare.
 Major clients that have used Wag include Mariah Carey, Kendall Jenner, and Chloe-Grace Moretz.
The only partner listed for Wag is Wag Hotels.
In 2018, Wag raised $300 million from the SoftBank Vision Fund. 
As of November 2018, Wag has a valuation of $610 million. 
Wag has raised a total of $361.5 million. 
 Investors in Wag include SoftBank Investment Advisers, Battery Ventures, General Catalyst, Sherpa Capital, and others. 
Recent news includes negative press on Wag dog walkers charged with animal cruelty, a hiring announcement for Craig Gatarz as executive vice president and general counsel, and a press release of a Wag survey that shows dog walkers are rated as "important as child care givers."
 Swifto Swifto's logo can be found on its home page.
Swifto's LinkedIn page can be found here. 
Swifto was founded in 2010.
Swifto's headquarters are in New York City, New York.
Swifto only operates in New York City.
The Android app for Swifto can be downloaded here.
The iPhone app for Swifto can be downloaded here.
Prices for Swifto are $20 for a 20-minute walk, $25 for a 30-minute walk, $31 for a 45-minute walk, $49 for a 90-minute walk, $61 for a two-hour walk, and $109 for a four-hour visit. Each additional dog is $5.
Services offered through Swifto include "dog walks, dog visits, and pick-ups and drop-offs."
There is no information on major clients who use Swifto as most clients are individuals and families. 
Swifto does not list partners on its website, but an article shows that Swifto partnered with Hotel 48Lex to "offer dog-walking to guests."
Swifto has raised a total of $2.5 million in funds. 
Swifto has one investor, which is Benchmark. 
Recent news is scarce for Swifto, but it was mentioned as one of the 10 Apps Every Lazy Person Needs by PC and as one of the Uber-like apps that is set to "disrupt the Upper West Side dog-walking business" in West Side Rag.
 Barkly Pets Barkly Pets' logo can be found on its home page.
Barkly Pets' LinkedIn page can be found here. 
Barkly Pets was founded in 2015.
Barkly Pets' headquarters are in Washington, D.C. 
Barkly Pets operates in New York City; New Jersey; Washington, D.C.; Baltimore, Maryland; and Philadelphia, Pennsylvania.
The Android app for Barkly Pets can be downloaded here. 
The iPhone app for Barkly Pets can be downloaded here. 
Prices for Barkly Pets are $20 for a 30-minute walk for one dog and $25 for two or more dogs or $30 for an hour-walk for one dog and $35 for two or more dogs. 
Services offered through Barkly Pets include dog walking and pet care.
There is no information on major clients who use Barkly Pets as most clients are individuals and families. 
The only partners listed on Barkly Pets' website are Fetch Labs and Paradigm.
Barkly Pets has raised a total of $650,000.
 Investors in Barkly Pets are Louis Beryl and Newark Venture Partners.
Recent news for Barkly Pets includes an announcement that the company's app won Purina's Pet Care Innovation Prize and was awarded $10,000 and that the company planned to hire after its seed funding round closed in 2017.
 Holidog Holidog's logo can be found on its home page.
Holidog's LinkedIn page can be found here.
Holidog was founded in 2012.
Holidog's headquarters are in New York City, New York. 
The Android app for Holidog can be downloaded here.
Holidog does not offer an app for iPhone.
Prices for Holidog are $19 per month for a 3-month "Occasional" membership, $16 per month for a 6-month "Traveller" membership, and $12 per month for a 12-month "Business" membership.
 Services offered through Holidog include pet sitting, cat visiting, and dog walking.
There is no information on major clients who use Holidog as most clients are individuals and families.
There is no information on partners on Holidog's website.
Holidog has raised a total of $150,000.
 Investors in Holidog include Marc Bell Ventures, Ed Roman, Ian Noel, Nelstone Ventures, and others.
Recent news for Holidog included an announcement about the company working with Netflix to produce a documentary on "pet owners and the incredible bonds they have with their pets," and an article about an adopted parrot at the company's Paris office. 
Research StrategyTo find five of the top players in the pet walking services industry, we started with Rover.com, which was identified in the request details. From the amount of coverage Rover.com has received, it is clearly one of the top, if not the top, dog walking services in the country. From there, we searched for industry reports to find four other top companies, which led us to the U.S. Dog Walking and Sitting: Sector Analysis for Q3 2017 from Radicle. This showed that Rover.com is indeed the top dog walking company in the United States and is followed by Wag, Baroo, Swifto, Barkly Pets, Holidog, and Urban Leash. We then searched for a comparable metric to rank these and found that the first two were ranked by valuation and the others by the amount of funds raised. We decided to use the same metrics using Crunchbase's funding details for ranking purposes. 

During our research, we discovered that Baroo is no longer operating, so we skipped that company in our analysis. This left six companies with the following amounts of funds raised:

Rover.com has raised a total of $310.9 million.
Wag has raised a total of $361.5 million. 
Swifto has raised a total of $2.5 million in funds. 
Barkly Pets has raised a total of $650,000.
Holidog has raised a total of $150,000.
Urban Leash has raised a total of $118.00. 

Therefore, we determined the top five are Rover.com, Wag, Swifto, Barkly Pets, and Holidog. Note that we ranked Rover.com higher than Wag even though Wag has raised more funds because our research indicated Rover.com has a higher valuation than Wag. 

The data points requested on the spreadsheet were mostly found on each company's website. We were unable to find major clients for any company besides Wag and had to use a third-party source to find the clients for Wag. We entered N/A in column Q for all companies except Wag. In addition, Holidog does not have an iPhone app, so we entered N/A in column I. An Android app for Holidog is not listed on the Google Play Store; however, we did find a link to an Android app for Holidog through another vendor, which was entered in column H. All companies had partners listed except Holidog, so we entered N/A for that company in column R.

Part

of five

Part

Top Players - Resident App

As indicated in the spreadsheet, the top players in the resident app services industry are mentioned below:

1. RENTCafé Resident
2. Resident Portal
3. BuildingLink
4. Resident Service Application
5.  Yotta Resident
Findings:The top players in the resident app services industry are mentioned below:1. RENTCafé Resident 
RENTCafé Resident is a resident application that provides services like pay rent, request maintenance, and reserve amenities to its clients.  The application has 100,000+ downloads. 
 Yardi Systems operates RENTCafé Resident. Yardi Systems was founded in 1982 and is based in Santa Barbara, California. 
2. Resident PortalResident Portal is a resident application that provides resident services like to request for maintenance by submitting photos, facilitate rent payment and enable communication with other residents within the apartment community.
It has 100,000+ downloads. 
 Entrata, Inc. operates Resident Portal. Entrata, Inc. was founded in 2003 and is based in Lehi, Utah.
3. BuildingLink BuildingLink is an online residential property management application that provides residential services like repair requests, pay your rent, building announcements, and receive offers and discounts in the area. The application has 50,000+ downloads. 
 BuildingLink.com, LLC operates BuildingLink. The company was founded in 2000 and is based in New York, New York.
4. Resident Service ApplicationThe Resident Service application is a resident application that provides services including request maintenance, Report concerns faced by residents, staff communication, and pays rent. It has 10,000 + downloads.
 SightPlan operates Resident Service Application. The company was founded in 2013 and based in Orlando, Florida. 
5.  Yotta Resident Yotta Resident is the resident application for residential property management. The application provides services including lease information, create work orders, make payments and more. It has 5000+ downloads. 
 Cybersoft Technologies, Inc. operates Yotta Resident. Cybersoft Technologies was founded in 1998 and is based in Houston, Texas.
Research Strategy:We started the research by looking for information on the resident app services industry. We looked through Market Reports such as Market & Market, Transparency Market Research, and Applied Market Research. The idea was to check the information about the players in the resident app services industry. However, there were no reports available for resident app services industry. Thus, The list could not be found.

Later, We tried to look for Media News and Articles specific to Property News in sources such as PRNewsWire, AB News, Global Property Guide, and Property Week.com. These Sources enumerated the Information on the Trends in Property Market. But there was no information available regarding players in the resident app services industry.

Since there was no pre-existing Information available, we shifted our approach and looked for the resident application which are all-inclusive amenity application providers for residents. We first looked the Resident Service website and checked for the services and the number of downloads for the same. Next, We looked for the List of Resident Application in Sources such as Google Play.

The source mentioned the list of Resident applications. Thus, we checked them one by one and formed the list:
> On the basis of number of downloads
> Must be based outside the U.S.
> Must have a similar business line to Resident Application (www.residentservice.com/)

Thus, we formed the list of three companies which have more than 10,000+ downloads and on the basis of downloads. As such, the top five players in the resident application has been formed on the basis on Downloads.

For the details required in spreadsheet, we looked through the website of the applications and the company operating it. We checked for the LinkedIn In Profile of the company operating it and added it. For their Android and IPhone apps, we looked through Google Play Store and Apple Store.

For their financial data, we looked through the official websites of the company. Since these were private companies and some did not share their financials, we used a third party website, Hoovers, to provide their financial data. For investors, we found a list of these in their Crunchbase pages. For notable news, we found recent press releases from their website and articles that mention these companies.

Part

of five

Part

Top Players - Housekeeping

The top 5 players in the housekeeping services industry are ServiceMaster, The Maids, Molly Maid, MaidPro, and Maid Brigade. Detailed information about these companies has been provided in the following spreadsheet.  
top players in housekeeping1. ServiceMaster Year founded: 1929  
 Headquarters: Memphis, Tennessee 
 Geographic Markets: National  
2. The Maids Year founded: 1979  
 Headquarters: Omaha, NE  
 Geographic Markets: National  
3. Molly Maid Year founded: 1979  
 Headquarters: Ann Arbor, MI  
 Geographic Markets: National 
4. MaidPro Year founded: 1991  
 Headquarters: Boston, MA  
 Geographic Markets: National  
5. Maid Brigade Year founded: 1979  
 Headquarters: Atlanta, GA  
 Geographic Markets: National  
Research StrategyTo provide the top 5 players in the housekeeping services industry, we first looked for a precompiled list of the top housekeeping services in the United States. We found the top players from Franchise Chatter and Entrepreneur. We selected the top 5 in these lists since they had branches in many locations, which meant that they were large home cleaning providers. We looked through each of their websites and found most of the information needed to complete this request. Also, we found additional information on their respective LinkedIn pages. In terms of mobile applications, only ServiceMaster and MaidPro are found on Google Play and App Store. We also noted that only ServiceMaster's annual reports are in the public domain. The other companies are private so we used Hoovers to find their financial information. Furthermore, we used Crunchbase to find investor information and looked through media platforms and press releases for any notable news about the companies. It is noteworthy that we only found clients for MaidPro. 

To find the major clients of the other four companies, we first searched through their respective websites but did not find any useful information. We then tried to search through new articles, press releases, and reports, however, these sources only provided information about partnerships. Lastly, we tried to broaden our search by looking through residential homes, areas, apartments, and hotels that use housekeeping services and mentioned the companies as their housekeepers but to no avail.

Part

of five

Part

Top Players - Fitness Training

The 5 top players in the fitness training services industry are LA Fitness, Lifetime, 24 Hour Fitness, Planet Fitness, The Bay Club Co. Our findings have been compiled in the attached spreadsheet.  

Top 5 players in the fitness training services industry
1. LA FitnessLA Fitness revenue $1.987 billion.
 LA Fitness official website.
Founded: 1984 
Headquarters: Irvine, California.
 Geographic Markets: national.
 LA Fitness pricing.
LA Fitness Google Play.
LA Fitness iPhone.
LA Fitness profile. 
LA Fitness news and activity.
LA Fitness news and activity.

2. Life TimeLife Time revenue $1.475 billion.
Life Time Healthy Way of Life official website.
Life Time overview.
Founded: 1992.
Headquarters: Chanhassen, MN.
Geographic Market: national.
Life Time pricing. 
Life Time iPhone app.

3. 24 Hour Fitness24 Hour Fitness revenue $1.42 billion (Source 1)
24 Hour Fitness official website (Source 12)
24 Hour Fitness overview (Source 13)
Founded: 1983.
Headquarters: San Ramon, CA.
Geographic Markets: national.
24 Hour Fitness pricing. 
24 Hour Fitness apps on Google Play.
24 Hour Fitness iPhone apps.

4. Planet FitnessPlanet Fitness revenue $378.2 million (Source 1)
Planet Fitness official website (Source 17)
Founded: 1997.
Headquarters: Cernusco sul Naviglio, Lombardia
Geographic Market: national.
Planet Fitness pricing (Source 35)
Planet Fitness apps on Google Play (Source 19) 
Planet Fitness iPhone app. 

5. The Bay Club Co. The Bay Club Co. revenue $228.75 million.
The Bay Club Co. official website.
Founded: 1977.
Headquarters: San Francisco, California. 
Geographic Market: national.
The Bay Club Co. pricing. 
Bay Club Connect app on Google Play.
The Bay Club Company iPhone app.

Research Strategy:We started our research by looking for information on the top players in the fitness training service industry. We looked through credible news and press release sources that public market analysis or other metrics within the health industry, with the hope of finding data on the top players in the fitness training service industry. Sources that we used include Transparency Market Research, Market & Market, and Applied Market Research. However, these publications did not return any data on already-existing lists of top players in this industry. Therefore, we defined the "top" players as companies with the highest revenue within the fitness training service industry. We used uses Linkedin and to find other data such as the years in which each company was founded, their headquarters, and geographic market. For pricing, we gathered information from their websites, and we used CrunchBase for their financial data.