Airline Website vs App Revenue
There were no comprehensive statistics found that solidly show the splits between the website revenues and the native app revenues of the specified Allegiant Airline's competitors. This could be due to the slow adoption of mobile apps among the airline industry players. Based on a mobile travel trend survey, 50% book flights using websites and the other half book via mobile apps. Spirit airlines mentioned that around 50% of its domain visitors use mobile devices to access their website.
Airline Website vs App Revenue — HELPFUL FINDINGS
The following is helpful information found that can give a partial picture of the revenues from websites versus from native apps:
- Based on a mobile travel trend survey, 50% of those surveyed reserve flights using websites. Meanwhile, the other 50% book via mobile apps.
- As per another report, travel reservations through digital channels will be worth around $190 billion. Around 40% of these reservations will be done through mobile phones.
- Spirit Airlines mentioned that around 50% of its domain users use mobile devices to access their website.
- The JetBlue app was downloaded 1 million times in Google Play, but users might prefer to book via website due to the additional features compared to the app.
- Based on their latest assessment, Frontier Airlines was able to sell 63% of its tickets through direct distribution conduits that include its website and mobile app.
- Around 80% of Southwest's ticket revenue came from its website sales.
- JetBlue was able to reduce its distribution costs as most of its customers reserve flights through their website.
YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:
We started our search by looking for directly available statistics that show the split between website revenue and native app revenue of Allegiant Airline's competitors. We looked for this information in various airline industry related sites such as the Airline Reporter, Skift, Aviation Week, and other similar sources; digital marketing sites such as Hubspot, Strategy Online, Martech Today, and other relevant sites. Based on this search approach, we were not able to get some solid information on the requested sales split from their websites and their apps. What we found mostly are partial statistics on their digital channels in general. There were also some old data points that are still relevant given that these were referenced prove some of the current statistics.
We then looked for the sources of revenues of the specified competitors in their websites and annual reports; press releases such as those from Cision, Business Wire, and similar sites; business publications such as Forbes, Business Insider, WSJ, and other similar sources. We hoped to find relevant information on where the airlines get most of their bookings. However, what we found from these sources were mostly their revenue data and other marketing-related figures. We also found some breakdown of the revenue from digital sources in general.
We also broadened our scope and checked for digital revenue statistics of other similar airlines. We hoped to find these figures on the websites and annual reports of these airlines. Based on this strategy, we also were not able to find any relevant statistics that can enable us to infer the revenue from various digital channels. What we found are some general information on the digital channels that these airlines are using.
We then tried to determine if there are industry standards or best practices on the portion of the airlines' revenues that should come from websites and digital apps. We looked for this information in airline industry sites associations such as the IATA, IAG, and other similar sources. However, we were not able to find any related information on these sites that highlight the best practices on digital revenue portioning. What we found are general information about the digital channels that are being used by the industry.
We inferred that the reason why the statistics on the specified revenue split is not available could be due to the slow adoption of the mobile app platform among the players in the airline industry. There might not be enough data from the airlines that can be used to come up with a solid figure on the requested revenue split.
Based on the findings from our search strategies above, we have presented some helpful findings in the section above.