Competitors for ShopHQ

Part
01
of seven
Part
01

ShopHQ Competitors (6)

An analysis of Shop LC, a competitor of ShopHQ, reveals a good bounce rate for an e-commerce website and a large amount of organic search traffic. A complete analysis of Shop LC is provided in column F of the attached spreadsheet.

Traffic Overview and Conversion Rates

  • For January 2020, Shop LC received an estimated 1.38 million visitors which is down 1.65% from December 2019.
  • The bounce rate for Shop LC is 29.38%.
  • The majority of traffic from desktop users comes from direct visits (53.61%) and search traffic (29.27%).
  • Traffic from search is 95.84% organic and only 4.16% paid.
  • Facebook provides the majority of social traffic at 88.98% with YouTube coming in second place bringing 9.16% of Shop LC's traffic.
  • Nibbler ranks Shop LC as having a 9.3 out of 10 for the shopper's online use experience.

Customer Reviews

  • From 2015-2018, customers repeated complained about cheap, fake, and misrepresented jewelry. Some common complaints were of missing jewels, glued in gem stones, and claims of jewelry being silver but not receiving real silver jewelry.
  • Another ratings forum gave Shop LC 3.1 out of 5 stars. Customers complained of cheap and damaged items and high shipping costs.
  • Trustpilot ratings are 3 of 5 stars. Customers complained of packages that stunk of mold and of damaged items.

Calculations

In order to calculate an estimated market share for Shop LC, we utilized the size of the US Market ($15.2 billion) and the revenue of Shop LC ($115 million).
$115,000,000 / 15,200,000,000 * 100 = 0.756578947368 = 0.75% market share

Research Strategy

During our research, we were unable to uncover details on conversion rates for online shoppers. We checked with the official Shop LC website, along with the company's official blog and press releases. We were also able to locate annual reports in addition to several third party website analysis, all of which revealed nothing about conversion rates.
Part
02
of seven
Part
02

ShopHQ Competitors (5)

Gem Shopping Network has an estimated market share of 0.11%. Its website traffic data is currently unavailable but its visibility is calculated to be 0.05. Gem Shopping's customer reviews are generally favorable, but a few customers have complained about "awful service." More details about Gem Shopping Network are provided below and in the attached spreadsheet.

Overview

  • Gem Shopping Network, established in 1997, is a TV shopping network with a reach of over 40 million households in the US.
  • The network sells fine quality gems and diamonds and 14K to 24K gold jewelry. It also features videos on topics related to jewelry and gemstones with experts in the field.
  • The company offers a 30-day warranty and a 7-day return policy. It is available 24/7 through its website, mobile apps, local cable service or on streaming services like Roku.

Revenue

  • Gem Shopping Network has an estimated revenue of $17 million.

Market Share

  • Based on the TechSci Research estimate of the US teleshopping market size $15.2B, Gem Shopping's share would be around 0.11% only.

Web Traffic Data

  • Both Alexa and SimilarWeb claim there is not enough data to make a traffic analysis for this website, but, according to Alexa, ShopHQ has a 69.6% bounce rate.
  • In SerpStat, the website's domain has 0.05 visibility. "At Serpstat, visibility is calculated as a ratio of the amount and popularity of keywords the domain is shown for in top-20 search results to the maximum possible visibility index of a website based on 1million keywords from our database; the received number is then multiplied by 1000 for a more visual representation. The higher visibility of a domain is, the higher number of visitors it's likely to receive."

Customer Experience Analysis

  • Gem Shopping Network has a general score of 8.9/10 in customer experience, as per SilkTide's Nibbler. The score contributors are as follows.

Website Features

Promotions On Website

  • Gem Shopping holds sweepstakes annually, with one of its products as the prize.

Customer Reviews

  • On its website, Gem Shopping's customer review was generally favorable.
  • Gem Shopping scored 4.9/5 in BirdEye from 768 customer reviews.
  • Nine in every ten customer reviews in BirdEye about Gem Shopping were rated 5/5.
  • Some of these reviews praised Gem Shopping's products to be "beautiful and of good quality," while some appreciated the professionalism of Gem Shopping's customer service.
  • In ComplaintsBoard, some of the negative customer reviews for Gem Shopping were about "awful experience" and "defective merchandise."
  • Better Business Bureau (BBB) was processing the updates of the customer reviews for Gem Shopping at the time of research. No data about the network's customer reviews were provided.

Research Strategy

During our research, we were unable to uncover details on conversion rates for online shoppers. As proxy, we presented Gem Shopping's website bounce rate. We chose that specific metric because a conversion rate is the percentage of users who take an action on the specific website while the bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Unfortunately, we were not able to find more information about its website traffic and conversion rate. We mainly focused our research on website databases like Alexa ans Similarweb but information was scares.

To provide an estimate of the network's share of the US teleshopping market, we used the market size data from TechSci and the estimated revenue of Gem Shopping from ZoomInfo in the calculation below. To present insights about Gem Shopping's customer review, we first inspected the customer review page of the website and found the majority were positive reviews. We then looked for an independent review website, such as the BBB, but unfortunately, customer review data about Gem Shopping was not available because it was undergoing an update. So, we resorted to other sources, such as BirdEye. There were 768 customer reviews in BirdEye, and over 90% were favorable. In order to provide insight into Gem Shopping's negative customer reviews, we looked for information in websites like ComplaintsBoard.

Calculation

(Gem Shopping Revenue / US Teleshopping Market) x 100% = Gem Shopping Share
($17 million / $15.2 billion) x 100% = 0.11%

Part
03
of seven
Part
03

ShopHQ Competitors (4)

JTV is a teleshopping company that accounts for 56.5% of the teleshopping marketing share and attracted 3.67 million website views in January 2020. More information can be found in the attached spreadsheet.

Web Traffic Data

  • Total visits in January 2020 to JTV.com were at 3.67 million.
  • 39.45% of the web and mobile traffic is direct.
  • 25.99% of traffic is from Display Ads.
  • 5% of the traffic comes from emails.
  • 2.87% comes from the site's referrals.
  • 19.97% of traffic comes from search (82.03% is organic, and 17.97% comes from paid sources.).
  • 6.71% of traffic is from social sources (46.66% from Facebook; 27.75% from YouTube; 24.82% from Pinterest; 0.57% from Instagram; 0.12% from Twitter).
  • Conversion rates by device: 49.75% bounce rate.

Customer Experience Analysis

  • According to Riversand, the company that handles JTV's product information, JTV prides itself as being the most important Internet retailer for loose and wholesale gemstones. They place value on the classification of their gems and providing customers with up-to-date gemstone and jewelry trends.
  • JTV offers a Gemopedia, which provides clients with information on the history of the gems they are purchasing, as well as information concerning their meaning and fun facts.
  • The website also has a whole "Learning Library" dedicated to teaching clients about different kinds of gems and how to care for them, in addition to providing fun ideas for school projects concerning gems.
  • JTV's focus on consumer education can be further demonstrated by their affiliation with Gem-A. Through their partnership with the UK brand. JTV will be opening a gem teaching center in Tennessee, which will offer several gemology courses.

Current Marketing Promotions

  • "$10 Off Orders $49 or More When You Sign Up For JTV Email! New Subscribers Only!"
  • Two rotating images greet any newcomer to the home page of JTV. Both images feature a photograph of a piece of jewelry on a model.
  • The photographs focus on the jewelry, and there is a link on the photograph to specific collections that are marked 60% off. Currently, these promotions are in existence for JTV's Bella Luce collection and pearl jewelry collection.
  • Ooh, La Luxe Getaway! By entering your contact information and signing up for JTV's mailing list, visitors to the site can enter for a chance to win a trip to France or Greece, as well as being entered to win up to $500 in JTV gift cards.

Customer Reviews

  • BBB has reported 52 complaints from JTV closed the last three years, 12 of which were closed in the last 12 months. Many of the BBB complaints have focused on payment issues.
  • One of the complaints on the BBB website even described a woman who received gift cards from JTV's website that then were deemed unusable by the company.
  • Consumer Affairs had JTV rated at 1.5 of 5 stars from 154 ratings. Numerous of these ratings are around a year old, and the most frequent complaints dealt with billing disputes, product issues and bad interactions with customer service.
  • JTV features a few customer reviews on their site. These are mainly positive and also show a picture of the reviewer. However, they do not display any information on the time the review was made.

Website Features

  • A prominent search bar is presented in a clean-cut website layout. There are eight tabs with drop-down menus (JTV life, Jewelry, Gemstones, Jewelry Making, Gifts, Clearance, Learning Library, and JTV Auctions) on the website below the search bar to narrow down what a visitor may be looking for. The search feature is simple to use and has plenty of options to narrow the search size down.
  • Images of products to sell are mostly concentrated only on the product before a white background. The home page does feature a couple of images of JTV's jewelry on individuals, with a link to certain collections. These images cut off the model's faces but are quite clear, with a straightforward focus on the jewelry in the center of the photographs.
  • A section of the home screen shows items that were recently on-air at JTV, along with links to top sellers on the website.
  • The website also features information for the mobile app, recent giveaways, PayPal credit options, photos from their social media hashtag, and links to JTV's "Gemopedia" and "Jewel School."

Your Research Team Applied The Following Strategy

The market share of JTV was obtained by taking the estimated teleshopping market size of $15.2 billion and dividing it by the reported JTV revenue of $269 million. Thus, teleshopping market share of JTV was determined by 56.5%.
Part
04
of seven
Part
04

ShopHQ Competitors (3)

QVC has approximately 42% of the US teleshopping market. The detailed findings are outlined in rows 5-12 of the attached spreadsheet.

Summary of Findings

Part
05
of seven
Part
05

ShopHQ Competitors (2)

HSN's market share of the teleshopping market is estimated to be 14.49%. 59.91% of traffic to the company's website comes from direct visits. More information can be found in rows 5 to 12, column B of the attached spreadsheet.

Web Traffic Analysis

  • Visits in January 2020 totaled 14.28 million.
  • 59.91% of traffic to the website is from direct visits.
  • 22.89% of traffic is from searches (organic and paid).
  • 5.66% is from mails while 4.30% is from social platforms (Facebook 74.37%, YouTube 18.36%, Pinterest 3.68%, Twitter 1.27%, and Reddit 1.19%).
  • 3.67% of traffic comes from display ads.
  • 3.57% of traffic is from referrals.

Customer Experience Analysis

Website Features

  • The website features a prominent search bar presented in a clean-cut website layout.
  • There are over 12 tabs featuring categories of offerings (including fashion, shoes, home, electronics, beauty, jewelry, kitchen & food, health, crafts & sewing, new products, deals, and clearance) with drop-down menus that narrow down to the specific products in each category.
  • The home page features select-items that are available, as well as those that are on offer (e.g., special discounts).
  • The search feature is easy to use, strategically placed at the top of the page for easy navigation and has options to search by item or by keyword.
  • Visitors can directly shop, select desired items, and make orders directly through the website using the 'My Bag' icon at the top right corner of the page.
  • The site also has provisions for watching live streaming of featured products. It provides information on every day's exclusive deals and promotions, setting up an account, payment options, and contact information.
  • In terms of accessibility of the website as stated by the company, "enjoy the best experience on our website when using any assistive technology applications as well as the latest version of Firefox (desktop only), Safari (macOS desktop), Safari (iOS mobile), and Chrome (desktop only); or version 10 or 11 of Internet Explorer (desktop only)."

Customer Reviews

  • On Consumer Affairs, HSN has a rating of 1.2 out of a possible 5, while on Better Business Bureau, it has an average rating of 1 from 55 customer ratings. Some customers of the positive comments by customers on HSN include a good return program, care for customers, sufficient and durable products, and fast delivery.
  • On Better Business Bureau, some customers have raised concerns over order cancellations, blocked addresses, poor and unprofessional service, and dishonesty on issues FlexPay, among others.
  • In terms of placement, HSN has a rating of 3.7 out of 5 from 760 employee reviews on Indeed.
  • The reviews are a mix of advantages and disadvantages, most of which are favorable comments about the company.
  • One former employee said that HSN is a friendly work environment with flexible hours, impressive team lead, and fair hiring process.

Examples of Promotions

Market Share

  • The market share of HSN was obtained by dividing the estimated teleshopping market size of $15.2 billion by the reported HSN revenue of $2,202 million. Thus, HSN's market share of the teleshopping market was determined to be 14.49% as shown below.
  • $2,202,000,000 / 15,200,000,000 * 100 = 14.48684211 = 14.49% market share.

Research Strategy

During our research, we were unable to uncover details on conversion rates for online shoppers. We checked with the official HSN website, along with the company's official blog and press releases. We were also able to locate annual reports in addition to several third-party website analysis, all of which revealed nothing about conversion rates. Therefore, we have included bounce rates percentage as retrieved from Similar Web.
Part
06
of seven
Part
06

ShopHQ Competitors

The 5 competitors of ShopHQ that offer similar products and have a TV network (media segment) include Home Shopping Network (HSN), QVC, JTV, Gem Shopping Network, and Shop LC. We have entered the requisite details for each of the competitors in the attached spreadsheet.

ShopHQ Competitors

1) Home Shopping Network (HSN)

2) QVC

  • It is one of the leading and best direct shopping TV channels in the US and has been in existence since 1986.
  • The channel is available around the clock and sells a variety of products including jewelry, health and beauty supplies, clothing, and home decor items.
  • It also sells several popular brands like Sleep Number Bed, KitchenAid, Dell, and Proactiv Solution among others.
  • The consumers can also shop using the company website or free apps for iPhone and Android. QVC is also available on most streaming services like Roku and Amazon Fire TV.
  • As per data from Businesswire, the 2018 revenue of the company stood at $6,349 million.

3) JTV LIVE

  • Jewelry Television Network is a shopping network that features a variety of jewelry and exclusive gemstones, as well as jewelry-making supplies.
  • One of the unique features of the network is an auction section on the website where consumers can bid on the items of the day.
  • The network also features a learning library with abundant information about jewelry and gemstones. The network is accessible 24/7 from the website, mobile apps, streaming services like Roku TV, and local cable network.
  • The company operates as a private entity and does not provide any financial filings. As per Zoominfo, the estimated revenue of the company is $269 million.

4) Gem Shopping Network

  • It is a TV shopping network with a reach of over 40 million households. It was started in 1997.
  • The network sells fine quality gems and diamonds and 14K to 24K gold jewelry. It also features videos on topics related to jewelry and gemstones with experts in the field.
  • The company offers a 30-day warranty and a 7-day return policy. It is available 24/7 through its website, mobile apps, local cable service or on streaming services like Roku.
  • The company operates as a private entity and does not provide any financial filings. As per Zoominfo, the estimated revenue of the company is $17 million.

5) Shop LC

Research Strategy

The research team has added the first three competitors, namely, HSN, QVC, and JTV as per the defined research criteria. In order to search for the other two competitors, the team scoured through the various research reports from Deloitte, Bloomberg, Reuters, Marketwatch, etc, media articles from Forbes, WSJ, Live Mint, BusinessInsider, etc, and various company databases such as Hoovers, Crunchbase, Craft, Zoominfo, etc which provide competitor related info. Based on these sources the team was able to identify a couple of competitors that operate a TV shopping network and offer similar products like ShopHQ and its other suggested competitors in the research criteria. The team has also made sure that all the identified competitors are based in the US. The team has provided estimated revenue from credible company databases for the companies which are private in nature and did not have any financial filings.
Part
07
of seven
Part
07

ShopHQ Competitors (7)

ShopHQ accounts for 22.34% of the teleshopping marketing share and attracted 3.19 million website views in January 2020. A complete analysis of ShopHQ is provided in column G of the attached spreadsheet.

  • ShopHQ provides direct marketing services that sell products, including jewelry, watches, home, fashion, beauty, health and fitness, and electronics directly to consumers through different channels, such as television, online, and mobile applications.
  • In January 2020, total visits to desktop and mobile web of shophq.com stood at 3.19 million.
  • The majority of traffic from desktop users' comes from direct visits (53.69%) and search traffic (27.95%).
  • The majority of social traffic comes from Facebook, which is at 86.49%, with YouTube coming in second place, bringing 11.75% of ShopHQ's traffic.
  • As per customer reviews on Amazon, ShopHQ gives excellent online/TV shopping experience.
  • As per Silktide, ShopHQ has a general score of 8.5/10 in customer experience.

Research Strategy

The research team began with searching for the required information on the company's websites and annual report of the parent, iMedia Brands Inc. However, the information specific to the company's revenue and the conversion rate was not available in sources. The team then scoured through the various databases such as Crunchbase, Hoovers, Zoominfo, and Owler to get information on revenue and then to further calculate the market share. The revenue specific information was only available in Owler. As a last resort, the same information was taken, and the market share was calculated. The market share of ShopHQ was obtained by taking the estimated teleshopping market size of $15.2 billion and dividing it by the reported ShopHQ revenue of $680.3 million. Thus, teleshopping market share of ShopHQ was determined as 22.34%.
To find details on website traffic and conversion rates, the research team then scoured through the various media articles from Forbes, WSJ, Business Insider, and Bloomberg, and third party databases, such as SimilarWeb and Silktide. The mentioned sources revealed nothing about conversion rates. So, as per one of the criteria mentioned for conversion rate, the team looked and found checkout abandonment rates by a device, which is also called a bounce rate.
Hence, all the required information has been presented and added in detail.
Sources
Sources

From Part 03
Quotes
  • "19.97% of traffic is from Search; 82.03% is organic; 17.97% is paid."
  • "6.71% of overall traffic is from Social Media; 46.66% from Facebook; 27.75% from YouTube; 24.82% from Pinterest; 0.57% from Instagram; 0.12% from Twitter."
  • "25.99% of traffic is from display ads; top ad publishers include Yahoo and AOL mail sites. Top ad networks include: Criteo, Outbrain, Taboola, TripleLift, and Appnexus."
  • "39.45% of traffic is direct. 2.87% is from referrals from sites such as weather.com and Washington Post. 5% is from email"
  • "Total visits in January 2020 were around 3.67 million. The Bounce rate for this site was 49.75%."
Quotes
  • "52 Complaints"
  • "52 complaints closed in last 3 years 12 complaints closed in last 12 months"
  • "21 reviews for an average 3 of 5 star rating"
  • "Charged interest on my stretch pays on my JTv preferred card. I feel they did not notify me of this before I did it. I have been a customer with JTv for years. I have spent thousands of dollars there."
  • "So like everyone does I threw out the cards because I trusted that since I had to put the pin number of both the gift cards in on my account there would be no problem. They allowed $0.** to be taken off of the second card and I have only received one ring out of the two. All the people who answered the phones were as helpful as they could be the only issue I'm having is the fact that I receive gift cards from this company and can not even use them when the site already accepted them as usable."
Quotes
  • "JTV has a 1.5 of 5 star rating out of 154 reviews."
  • "Reviews showed issues with Customer Service, billing complaints, and product issues."
  • "So I joined and spoke with a salesperson purchased for one price. However when received was double the price, had to call back!! Great refund/credit, seen on my account! However, stretch pay amount with my credit card number. Remained the same!! I told them from word go, I did not trust them, and wanted stretch pay fixed or would cancel my credit card and refer to them to my credit card company "fraud" amount. They tried to assure me they were going to put New amount through but why can they not fix online on the stretch pay amount With my card #!!! Will give them to Monday Feb 25/2019 to fix! Will keep you posted! Will no longer deal with them!! I buy from QVC, HSN, EVINE never have I dealt with such a dysfunctional company!! Advice don't order!!"
  • "I ordered one ring from them and it was okay. I liked the stretch pay option. After I paid the first one off, I ordered two more. After a few days, I saw the transaction was still pending. But I certainly had the funds. So I am waiting and waiting to get my rings. Still, nothing. I happened to check my email. They cancelled my order! God knows why. I called on Saturday. The stupid system doesn't recognize any of my information. Then I get transferred to some random woman, sounds like she's working from a spare bedroom, not a call center. She couldn't locate me either."
Quotes
  • "Jewelry Television’s Gemopedia is a comprehensive gemstone encyclopedia with anything and everything you need to know about gemstones. From your favorite gemstone to gemstones you’ve never heard of we have fun facts and exclusive gemstone information in our new and improved JTV Gemopedia! Use the search box below or navigate to each gemstone with our easy to use alphabetical listing."
Quotes
  • "The UK-based organization has given accreditation to JTV to operate a teaching center in Knoxville, Tennessee, where the retailer is headquartered. The location will be the first under the Gem-A brand in North America, offering gemology-foundation, gemology-diploma and diamond-diploma courses. Gem-A currently teaches gemology in seven languages across 26 countries."
Quotes
  • "JTV (Jewelry Television) is the world’s largest retailer of loose and wholesale gemstones and features an extensive selection of finished pieces from rings and earrings to necklaces, watches and more, offering everything “from simple and subtle to bold and beautiful.” On air and online, JTV relies on real-time product information that is not only up to date, but also rich in product attributes, owing to the complexity of gemstone classifications."
  • "Jewelry and gemstones are not only highly personal purchases, they are investments signifying the need for JTV to provide their customers with with rich, detailed and trustworthy product information. According to Chris Meystrik, JTV’s CTO, “We have built most of our support technology in-house, including our order management and warehouse management systems, so it was very rare for us to add third-party software, particularly something “off the shelf.”"
  • "But that’s just what JTV did to increase the scope, quality, and speed of availability of product data to prospects and customers. The technology search started in 2016 and ended with the selection of Riversand’s Product Information Management system."