#1: PERIODS

Article '1A': "Irregular Periods, Shorter Life Span? "

• This article was published on October 16, 2019.

• The article discusses the risk of early death for women whose menstrual cycle length differs from the usual 28-day period.
• According to the article, uncontrolled diabetes, obesity, polycystic ovary syndrome, thyroid conditions and stress are linked to an irregular menstrual cycle.

Article '1B': "Why the Myth of Period Syncing Won’t Go Away "

• This article was published on September 24, 2019.

• The article explains why people still believe that period syncing exists, even though researchers have proven it doesn't.
• According to the article's author, the phenomenon is not real and is only supported by fictional stories and offhand jokes.

#2: MIDOL

Article '2A': "Menstrual Cramps Medicines: Drugs You Can Take To Relieve Period Pain "

• This article was published on April 25, 2019.

• The article lists some medicinal solutions that women can administer when suffering from menstrual pain. Midol is one of the medicines listed as able to help relieve mild menstrual pains.

Article '2B': "It’s Easy to Overdose on Acetaminophen and It Can Kill You, New Study Says "

• This article was published on September 5, 2019.

• The article explains how medicines containing acetaminophen can be fatal in case of overdose. In the article, it is pointed out that Midol contains Acetaminophen as an active ingredient.

#3: ADVIL

Article '3A': "Pain relievers: A cause of higher heart risk among people with arthritis?"

• This article was published in November 2019.

• The article mentions Advil as a drug intended for people with osteoarthritis. In the article, a study is referenced and it is noted that Advil, among other medications, may increase the risk of heart attack for people osteoarthritis.

Article '3B': "The Danger of Swallowing Pills Without Water—It’s Not Just Choking"

• This article was published on October 8th, 2019.

• This article highlights the dangers of administering pills without water. In the article, Advil is mentioned as the drug most commonly taken without water or other fluids.

HEALTHMATE FOREVER

• Healthmate Forever is based in Kansas, United States and has an estimated revenue of $11.5million.

• It provides "the highest technology and service standards in the electrotherapy industry" and offers free shipping.
• Healthmate Forever has promo codes that are higher than the ones provided by Midol. It currently has 24 active promo codes while Midol does not have any active promo codes.
• Additionally, the company accepts PayPal support and offers free returns.
• Its best-sellers' prices range from $29.99 to $1099.99.
• It has a score of 4.5 out of 5 points on Knoji based on 27 reviews.

TENS PROS

• Tens Pros is based in Missouri, United States and has an estimated revenue of $4million. 
• It has "greater brand recognition than Midol."
• The company offers free shipping, accepts PayPal support and offers free returns.
• Most of its product are priced between $1.95 to $179.95 
• It has a score of 4.0 out of 5 points on Knoji based on 15 reviews.

OUTBACK PAIN RELIEF

• Outback Pain Relief is based in Florida, United States and has an estimated revenue of $4.6million.
• The company has promo codes that are higher than the ones provided by Midol. It currently has 30 active promo codes while Midol does not have any active promo codes.
• The company accepts Paypal support and offers free returns.
• It has a score of 4.0 out of 5 points on Knoji based on 18 reviews.
• Outback's prices range from $13.95 to $89.95 

RESEARCH STRATEGY