Competitor Ad Spend Platforms (1)
This research was able to identify tools that address the ad spend of competitors. Although these tools also provide insights into keywords, they meet the criteria of providing a more broad analysis of the competitive landscape.
- Adgooroo and Kantar have merged. This is the platform's official website.
- This platform is a marketing competitive intelligence tool that provides insights into the marketing efforts, keywords, among others.
- This tool assists in identifying one's top competitors, how much they spend, the content of the ads, and keyword opportunities that are not/under utilized.
- This is the official website of the platform/tool.
- This company aims to equip its clients by presenting accurate and actionable competitive information. This platform analyzes peers, partners, and industry players. By gathering information that is hard to find, identifying both opportunities and threats.
- This platform analyzes the competitor's sales pitch, finances, organizational structure, customer base, and the natural ecosystem.
Our research strategy was able to identify tools that provide the advertising spend of competitors. We searched through various industry reports, review sources, and through lists and competitors of similar tools in this industry. Although these tools provide keyword analysis, the tools/platform have a broader scope, capturing various aspects of advertising.