Competitive Landscape - Zillow Group
We provide a competitive landscape for Zillow, and its two competitors - Redfin and Homesnap. In the analysis we provide a company outlook, revenue, net profit, end users and distinguishing features for each company. Our findings have been compiled in the attached spreadsheet.
In order to provide a competitive landscape of Zillow Group, my colleagues and I first identified Zillow's three primary competitors, based on reputable research published on this industry. As one competitor identified has been acquired by another, we constructed a competitive landscape for Zillow and two competitors. We then identified each company's revenue, net profit, end users, and distinguishing features. Below you will find a brief overview of our findings, and a more detailed explanation is included in the attached spreadsheet.
Zillow's main competitors are Trulia, Redfin, and Homesnap. As Trulia was acquired by Zillow, the main competitors remain Redfin and Homesnap.
Zillow's most distinctive feature is called Zestimate which is a home valuation, and is essentially Zillow’s estimated market value. Zestimate is used by buyers as an effective negotiating tool. It is formulated by a proprietary formula, which is calculated using public and user-submitted data.
Redfin employs their own real estate agents and offers brokerage services. This is combined a search engine, making Redfin the only real estate marketplace that offers this combination of services.
Homesnap is primarily an app-based marketplace which features a real-time updated newsfeed as well as an augmented reality "Walk the Property Lines" featured. It also allows to browse only redesigned homes via its Homesnap Pro tab. The app also features an in-app mortgage calculator.