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What is the competitive landscape like for the used camera/film gear market in the US?
Hello, and thanks for your question asking for a competitive landscape of the used camera/film gear market in the US. I have found that Andorama, KEH and Productionhub are the three main players in the market. Data is unavailable to tell us how large this market is, but these companies are generating revenues from $6.8 million to $12.361 million. Below you will find a deep dive into my research, along with all the details as to how I came to this conclusion.
OVERVIEW
I have searched for the market size of the used camera/film equipment market in the US, but I can confirm that this does not exist. I believe that this is because sales of second hand equipment is very difficult to keep track of, and therefore reliable statistics on this market are not available.
Using this article and looking up analytics about each company I was able to identify the 3 main players selling used camera equipment in the US, as I have detailed below. Due to their being no figure for the size of the market I was unable to calculate each company's share of the market, however I have been able to rank them on revenue, website rank and visits to site.
Further to this I have attempted to find information to shed light on how many stores there may be in the US who are selling used cameras and equipment. Finally, I have made a note on some of the pros and cons of the market, and what the future may look like for it.
MAIN PLAYERS
I found a list which identifies B&H, Adorama, KEH, Midwest Photo Exchange, eBay and Craigslist as the best 6 places for buying used cameras and camera equipment. Using digital market tools Similar Web and SEMrush I was able to use analytics to identify the top 3 websites as Andorama, KEH and Productionhub.
- Andorama
- KEH
- Productionhub
Fees = Shipping varies
NUMBER OF USED CAMERA STORES
There is no estimation available online to identify the number of stores selling used cameras and camera equipment. I did find that there is an overall total of 1,969 camera stores in the US, however we have no way of knowing exactly how many sell used equipment, but it would be a fraction of this overall number.
FUTURE OF THE MARKET
Analogue film is making a comeback after being in decline for many years due to the adoption of digital. Millennials are driving this trend, with their love of the craft of film. On instagram hashtags such as #filmisnotdead (over 1 million posts), #film (11.5 million posts), and #35mm (2 million) have become very popular, showing people's interests in shooting film. Both Fujifilm and Lomography have witnesses a resurgence in recent years with the younger generation being to blame “it’s really driven by the younger photographers”. With the comeback of analogue we should see growth within the second-hand market, as millennials attempt to get their hands on older analogue equipment.
CONCLUSION
Overall I have found that the three main players within the US used camera/film gear market are Andorama, KEH and Productionhub. In total in the US there are 1,969 camera stores, and a fraction of these will be selling used equipment. The future of this market is being determined by millennials, who are showing an increasing interest in analogue cameras.
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