Competitive Landscape: TopicPulse

Part
01
of two
Part
01

Chartbeat & Share Rocket

Chartbeat is a content analytics platform offering real-time insights on engagement, while Share Rocket is a "social media ratings and audience" tool providing quantifiable social media equity, peer benchmarking, and social intelligence. Both platforms track live social media postings, have a companion mobile app, and offer multiple dashboards. The attached spreadsheet contains details on Chartbeat and Share Rocket's features.

Chartbeat

Share Rocket

Research Strategy

To determine the alignment of Chartbeat and Share Rocket with the criteria set in Col A of the attached spreadsheet, we scoured the platforms' websites, blogs, and press releases. On these websites, we were able to check the availability of some features. However, Share Rocket doesn't share a lot about the features of its products. Thus, we were unable to find answers regarding the availability of some features. Also, we identified some features for Chartbeat and Share Rocket that are not offered by TopicPulse (not listed in Col A). These features were added in the spreadsheet, starting in Row 50.

In attempting to locate answers regarding the availability of the remaining features, we conducted exhaustive research through software/services review platforms such as G2 and GetApp, software directories such as Capterra, and trusted media articles such as Forbes. During the course of this research, we were able to check the availability of some features for Chartbeat.

Unfortunately, there doesn't appear to be much data publicly available on Share Rocket since none of the websites we checked provided any information specifically for this platform.

For some criteria/features, there was insufficient data to determine the product's alignment, and we noted that in the spreadsheet filling the corresponding cells with "Unknown." Each company would need to be contacted directly to determine whether their product has these features or not.
Part
02
of two
Part
02

Social News Desk & CrowdTangle

Social News Desk is a social media management tool offering content curation and various analytics, while CrowdTangle is a "content discovery and social management tool." Both platforms track live social media postings, offer paid training, and offer paid consulting services. The attached spreadsheet contains details on Social News Desk and CrowdTangle's features.

Social News Desk

  • Social News Desk (SND) products are SND Dashboard, SND On Air, and SND Campaigns.
  • The platform allows users to discover news across all social channels using a single dashboard. Also, SND Campaigns helps users monetize their social reach using sponsorable promotions.
  • SND's features include tracking live social media postings, instant video recording/editing capabilities, instant video publishing capabilities, and a companion mobile app.

CrowdTangle

  • CrowdTangle offers content discovery, competitive analysis, and social referrals. It also offers real-time dashboards, custom notifications, and cross-platform reports.
  • The platform's features include tracking live social media postings, push notifications, multiple dashboards, free training, paid training, and paid consulting services.

Research Strategy

To find whether Social News Desk and CrowdTangle have/offer the features identified in Col A of the attached spreadsheet, we scoured the platforms' websites. Fortunately, we were able to identify some features. However, we were unable to find answers regarding the availability of the remaining features.

In attempting to locate these answers, we conducted exhaustive research through software/services review platforms such as G2 and GetApp, software directories such as Capterra, and trusted media articles such as Forbes. During the course of this research, we were able to check the availability of some features for CrowdTangle. Unfortunately, none of the websites we checked provided any information specifically for Social News Desk.
For some criteria/features, there was insufficient data to determine the product's alignment, and we noted that in the spreadsheet filling the corresponding cells with "Unknown." Each company would need to be contacted directly to determine whether their product has these features or not.
Sources
Sources

From Part 01
Quotes
  • "Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged."
  • "Partnering with over 60,000 media brands across 60+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content."
Quotes
  • "Understand how your audience is connecting with your content in the moment – across platforms, channels, and devices – so you can act to optimize when trends happen."
Quotes
  • "Share reports instantly or get recurring reports via email"
  • "Use auto-generated insights in each report to identify unique and noteworthy patterns and trends in your audience data"
  • "Preview individual reports, manage subscriptions, and easily share reports through email format"
Quotes
  • "Know which homepage articles are your top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page. Adapt the user experience accordingly, all in your normal workflow."
Quotes
  • "Understand the pulse of your story across the web with the app version of our flagship product. Stay on top of traffic anywhere you go, and use Chartbeat’s content intelligence to build readers' loyalty. Available for iOS and Android."
Quotes
  • "Tracking the second-by-second, pixel-by-pixel user engagement on a website, Chartbeat is able to get inside the minds of digital readers and understand how the content on webpages is actually being consumed."
  • "The cloud-based analytics solution helps publishers build better audiences by offering insights into the type of content that piques readers’ attention. Chartbeat aligns editorial, video, and social teams around the right audience development goes, and it provides them with the data they need to identify future opportunities for growth."
Quotes
  • "Share Rocket MEASURE provides your organization powerful metrics that move your business forward. "
  • "Our proprietary SHARE and SEI® scores distill thousands of social data points into two simple, yet powerful metrics. Share Rocket customers perform 30%-40% better managing their social teams with SHARE and SEI® compared to those using standard social analytics platforms."
  • "We provide real time content scoring that shows you the top and trending content your audience is most engaged with."
  • "Our mobile app will empower your journalists with their latest performance data, trending content suggestions, and alerts. Think of it as a social media consultant in your pocket."
Quotes
  • "Manage your entire social footprint with the metrics that matter. SHARE and SEI® are simple to understand, yet powerful social metrics that change the culture and improve the performance of your entire organization. Powerful metrics that move your business forward"
  • "Use the industry’s best real-time metrics to manage every level of your brand’s social presence. Look at your performance on Facebook, Twitter, and Instagram at a glance. Dive deep into our dashboards and reports for actionable insights."
Quotes
  • "FOR PUBLISHERS Creates a new premium inventory category Engagement-based currency Sell your social audience like TV or by Impressions"
  • "FOR ADVERTISERS Extend buys into a younger and more mobile demo High ad receptivity Strong brand recall Brand safe/trusted sources"
Quotes
  • "It’s an extension of the Share Rocket MEASURE web-based platform that has been specially designed and optimized for mobile users. The app also serves as a social media coach in an account manager’s pocket. With it, Share Rocket customers can keep tabs on their own social performance, the performance of their peers, and what content is top and trending on social media in their market."
From Part 02
Quotes
  • "Get the edge over the competition with powerful content curation and unmatched analytics. Discover news as it happens across all social channels from a single, secure dashboard and increase engagement by quickly pulling reports with actionable data about your social efforts. And since social media is supposed to be fun, SND Dashboard is designed so your team will actually enjoy using it, and they’ll keep using it."
  • "SND Campaigns lets you monetize your social reach with sponsorable promotions. You’ll give new advertisers and existing clients new opportunities to spend with you through social promotions they’ll love. Insights and stats from detailed reports make pitches easy, positioning your sales team as social media experts."
Quotes
  • "Quickly create reports that fit your needs and deploy to your key stakeholders via email. Set date ranges and data sets that measure your unique KPIs."
Quotes
  • "Identify and track your available social inventory to build a new source of revenue. Discover the value of your audience using industry standard pricing models."
Quotes
  • "Search and curate social news content on your SND Dashboard. Build a playlist of your favorite Facebook, Twitter or Instagram content and edit to make sure it’s TV ready."