Competitive Landscape: Stahls & Tegra

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Competitive Landscape: Stahls & Tegra

Founded in 1932, Stahls showcases itself as a leader, innovator, and expert in the sportswear, custom apparel, and promotional products industries while Tegra prides in the creativity of its team and its ability to disrupt the clothing industry as a manufacturer. Other details have been provided below.

Stahls

Competitive Advantage

  • Stahls' competitive advantage lies within its "expertise in the trade," having been founded in 1932 as a family business.
  • It prides itself as "a leader and innovator in pre-cut and custom athletic numbers, letters, and logos."
  • Within the sportswear, custom apparel, and promotional products industries, Stahls is a reputed brand and is known for its "high-quality and innovative equipment, materials, and services."

Target Customers

  • Stahl targets businesses that have a variety of needs around materials, services, and equipment used in lettering, screen printing, chenille, and apparel decorating.

Manufacturing Locations

Marketing/Advertising Channels

  • Stahls markets itself through its websites, where it showcases its product offerings, competitive advantages, and value proposition.
  • It also leverages its social media pages, such as Facebook, YouTube, Twitter, and Instagram, to display its offerings and market its brand.
  • It has also run digital ads on different platforms in the form of desktop ads.


Tegra

Competitive Advantage

  • Tegra prides itself as a driving force in the clothing industry that is reshaping the way things have been done.
  • It achieves this through its team of staff, who are capable of originating and implementing bold ideas and sound strategies.
  • With Tegra's ability to "consolidate resources, remove fragmentation, integrate vertically, and create quicker product turnarounds." it can produce high-quality products that provide the most value for customers.

Target Customers

Manufacturing Locations

Innovation Investments

  • As an investment drive, Tegra also acquired Latitudes "to add strategic innovation and development capabilities to support dynamic customer base."
  • Tegra has also significantly invested in human capabilities by adding to its suite of executives to lead the expansion and development of apparel manufacturing platforms and new speed-to-market platforms.

Mergers and Acquisitions

  • Tegra acquired Fjord to expand its capabilities and to bring strategic growth opportunities to colleges, etc.
  • It has also acquired Latitudes in 2018.

Marketing/Advertising Channels

  • On its website, Tegra displays its capabilities, propositions and the kind of brand it is.
  • It also does this through its social media pages, especially its Facebook, LinkedIn, and Twitter accounts.

Research Strategy

We searched for Stahls' innovative investments through its website and while we found a timeline of its innovations, the most recent innovation it published was in 2015. We searched through its blogs for all its investment news but found no relevant results. We applied a similar approach to find its recent mergers and acquisition but to no avail. We also reviewed its social media pages, especially its Facebook and Twitter pages but failed to find any innovation investments and/or mergers and acquisition of Stahls.

Next, we searched through industry sources and third-party media platforms for Stahls' innovation investments and mergers and acquisitions but could hardly find any relevant information. The only useful information we could find was its partnership with World Emblem. Specifically, we also searched through M&As databases like IMMA but Stahls appears not to be listed.

Lastly, we attempted to review company directories like Crunchbase and Pitchbook, as they usually provide funding details, mergers and acquisitions, and key recent activities of companies, such as innovation investments. However, these databases hardly provided any useful information. There aren't many of Stahls' activities in the public domain.
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Sources