Competitive Landscape and Overviews

Part
01
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Part
01

Maxim SWOT Analysis

Maxim’s unique value proposition, certified woven labels, and eco-friendly tags are its key strengths. The company has, however, a limited approach to advanced technology. The growing market for labels and the use of RAIN RFID technology are some opportunities that the brand can look forward to leverage.

Strength

Weakness

  • One of the key weaknesses of the company is its limited approach to advanced technology. The brand primarily serves with price tags and RFID technology that provides tracking for retailers to minimize their merchandise visibility and improve inventory management.
  • The company needs to improve to remain competitive and to adopt RAIN RFID embedded tagging solutions for their brands, which enables businesses and consumers to use embedded rain tags for retail inventory, and theft deterrent systems.
  • The company's locations and offices are primarily targeted towards more developed areas and lack appeal for rural areas, which obstructs the growth potential and connectivity for the brand.

Opportunities

Threat

Part
02
of ten
Part
02

Maxim Overview

The attached spreadsheet contains information about MAXIM, providing a detailed company overview.
  • Headquartered in Shanghai, MAXIM has 22 locations in 16 countries all over the world and a revenue of $11.40 million. The company aims to provide label and packaging solutions for its target audience (i.e., apparel brands, retailers, and manufactures) in an efficient, reliable and global manner.
  • The company is privately held and it is a wholly-owned subsidiary of the Chinese Maxim Group. It's C-Suite consists of members of the Chai family and its products and services include variable data, RFID, graphics and design, brand identity protection, and IT solutions.
  • The company's competitive advantage is due to its competitive prices, sustainability practices, innovative practices such as RFID and heat transfers, and global reach. The company invests in research and development to create new development processes.
  • Though there are no mergers or acquisitions, the company has a strategic partnership with OpSec Security.
Part
03
of ten
Part
03

SML SWOT Analysis

SML Group's strengths include the company's global presence, sustainability efforts, and diversity in product and service offering. On the other hand, the company's weaknesses include the lack of a social media presence and a lack of an e-commerce platform to target online business prospects. A detailed overview of SML's SWOT analysis follows below.

Strengths

Weaknesses

  • Lack of a social media presence - an analysis of SML's social media presence returned nothing from all the major social media platforms i.e. Facebook, Twitter, and Instagram. The company only has an online presence in LinkedIn. This was identified as a weakness because the company is missing out on all the benefits that come to companies that have an online presence.
  • Lack of an e-commerce presence - an exhaustive analysis of SML's online presence pointed to the fact that the company does not have an e-commerce platform. After going through the company's corporate website and the SML-RFID website, it was discovered that neither website offers online sales to clients via an e-commerce platform.

Opportunities

Threats

Part
04
of ten
Part
04

SML Overview

Founded by Simon Suen in 1985, SML Group is a global business and branding solutions provider, whose headquarters is in Hong Kong. The current CEO of the company is K.C Lau. Other relevant information about the company is summarized below and in row 5, column C-M of the attached spreadsheet.

Company locations

  • SML Group is headquartered in Hong Kong, China, with regional headquarters in New York and Germany. The company has its offices and manufacturing sites located in 30 countries across Europe, Asia, and the Americas.

Value proposition

  • SML Group promises its clients a “deeper understanding and commitment that allows it to deliver best-in-class solutions with speed, flexibility, integrity and innovation.” The company ensures that it meets the needs of its customers across the globe by "doing the right thing every time, all the time."

Ownership

  • SML Group is a private company owned by Simon Suen.

C-Suite Members

Revenue

  • The company’s annual revenue is estimated to be $400 million.

Product/services

Competitive Advantage

Target customers

  • SML Group offers its services to leading brands, retailers, and manufacturers across different industries, including design, manufacturing, logistics, and retail sectors.

Innovation Investments

Partnerships

Mergers & Acquisitions

  • In 2019, the company acquired Geo-Info Limited, a company that specializes in underground mapping and surveying services to the engineering and rail sectors.
Part
05
of ten
Part
05

Nexgen SWOT Analysis

NextGen Packaging is a global packaging company providing customers with high quality packaging products through the use of software and analytics in an attempt to increase efficiency and customer experience. Below we have provided a basic SWOT analysis of the company.

Strengths

  • NexGen Packaging is a global leader in the label industry producing the highest quality of branding products for apparel, data products, and other packaging items.
  • It implements an industry-leading platform which is used by over 12,000 vendors in 19 manufacturing countries around the world.
  • Its core platform was built around the founders visualizing a way that technology could help improve the relationship between vendors, suppliers, and brands.
  • NexGen is viewed as producing great-quality products, paying special attention to the needs of their customers.
  • Their use of technology to develop a software that improves on the efficiency of production, as well as providing transparency to suppliers, sets them above their competitors.
  • Over 10,000 brands currently use the NexGen Packaging platform.
  • NexGen is focused on solutions of high quality, and stays up to date with growing trends such as environmental concerns. They provide each client with a unique experience based on their personal interests and concerns. This allows clients to be able to find environmentally friendly packaging without sacrificing quality or increasing cost.
  • According to Zoom info, NexGen has an annual revenue of $118 million, and has grown to 600 employees globally.

Weaknesses


Opportunities


Threats


Research Strategy

To begin our research, we first examined the personal website of the company NexGen Packaging. In doing this we were able to gain some insight into their product and service offerings, and some key elements that set them apart from their competitors. We also visited news websites, company analysis websites, and the social media pages of NexGen, to gain further information pertaining to the company’s strengths, weaknesses, opportunities, and threats.

The NexGen newsroom along with PRNewswire, and RSNews, provided us with information pertaining to the various strengths of the company. A couple articles found in the newsroom pointed towards the cloud-based platform as the main competitive advantage of the company.

The same news website PRNewswire, along with the social media pages (Instagram and Facebook) of NexGen Packaging showed a reduced amount of customer engagement. In the era that we are in, social media marketing and customer engagement is an important asset to have and may serve as a disadvantage for their company when compared to others. The news article also spoke of a need for improvement in leadership in order to keep up with the internal goals of the company.

Business analysis websites, including Infact, and Zoom info provided us with not only statistical information pertaining to the revenue, but also gave us the names of some top competitors of NexGen Packaging. Infact contained the NexGen business report, but only displayed a small amount of information free of charge. Here we found some existing trademark opportunities of NexGen. Opportunities were also viewed from articles found in the NexGen newsroom surrounding their expansion, new technologies, and new partnerships.

Though not many threats were found, the report on Infact showed that there were future competitors of the company, but did not name them without purchase of the premium report. From their newsroom, we also found that NexGen prides themselves on helping their customers keep their price point down while keeping with their quality, even whilst supporting sustainability.

Part
06
of ten
Part
06

Nexgen Overview

An overview of Nexgen including details on its headquarters, manufacturing locations, value proposition, ownership, leadership, revenue, products/services, competitive advantage, target customers, innovation investments, and partnerships has been provided in the attached spreadsheet.

Company Locations

  • Nexgen Packaging has three corporate headquarters located in Chicago (US), Hong Kong (Hong Kong), and Madrid (Spain).
  • It also has manufacturing facilities in 11 cities across the globe including Guatemala (Guatemala), Querétaro (Mexico), Shenzhen (China), Delhi (India), Binh Duong Province (Vietnam), Addis Ababa (Ethiopia), Narayangonj (Bangladesh), Bang Rak District (Thailand), Rajagiriya (Sri Lanka), Karachi (Pakistan), and Tokyo (Japan).
  • Nexgen also has three sales locations in California, Boston, and New York in the US and one sales location in Reading, UK.

Value Proposition

Ownership

C-Suite Members

Revenue

  • According to ZoomInfo, the company's current estimated revenue is $118 million.

Products/Services

  • Nexgen offers a wide range of products including printed and woven labels, "heat transfers, hang tags, integrated tags, price tickets, RFID tags and labels, wrap bands, patches, boxes, poly bags," and several specialized products. Nexgen also offers cloud-based Nexgen Software Platform (NSP) to all of its retail customers and more than 12,000 vendors. In addition, the company offers a broad range of branding services, product development services, creative services, and data integration services.

Competitive Advantage

  • Nexgen Packaging is a global provider of apparel brand identification and packaging products as well as branding, creative, data integration, and product development services. It also offers Nexgen Software Platform (NSP), the industry-leading platform to its customers and more than 12,000 vendors. The company boasts of its expert product team that understands its customers' "goals, audience, and competitive landscape." With the help of its 600 employees, Nexgen ships more than 3 billion products each year. Some of its customers include Brooks, Boston Proper, Vera Bradley, Mango, American Eagle Outfitters, Nordstrom, TJX, and Victoria's Secret among several others.

Target Customers

Innovation Investments

  • In 2017, Nexgen announced that it will develop supply chain applications for apparel, footwear, and retail using the PTC ThingWorx® IoT Platform.

Partnerships

Mergers and Acquisitions

  • After scouring through the company website, its Crunchbase profile, and news and media resources such as PR Newswire, Reuters, and Built In Chicago, among others, no recent mergers and acquisitions of Nexgen were found.
Part
07
of ten
Part
07

RPAC SWOT Analysis

RPAC is a leading apparel branding solutions company with a global reach. As the industry develops and changes with the introduction of new technology and the increasing awareness of sustainable solutions, RPAC will see new opportunities and threats surface.

Strengths

  • RPAC offers a one-stop-shop for packing, trim, and branding needs within the apparel industry.
  • They have the capability to integrate RFID into their products and offer bespoke designing of RFID capable technology solutions. With the continued development of smart clothing, this technology is expected to grow in popularity.
  • The company has a strong legacy within the industry and has been operating for over 30 years and in over 20 countries worldwide.
  • With the head office situated at the heart of the New York fashion scene, RPAC is perfectly placed to maintain its position as a leader in the industry.
  • The estimated annual revenue of RPAC international is $133M.
  • The company is committed to sustainability and protecting the environment and has secured FSC certification. They also use recycled materials and have partnered with Solegear Bioplastics to produce environmentally friendly plastics.

Weaknesses

  • Compared to the websites of competitor companies, RPAC's website is at times unclear. The use of industry jargon and long sentence structures make it more difficult to quickly grasp what the company offers.
  • RPAC has a fairly low rating on global recruitment site Glassdoor, with past employees highlighting bad working conditions, issues with management and being put under too much pressure.
  • While social media continues to be an essential part of any business's marketing campaign, RPAC has a very low following and level of interaction with consumers and businesses on social media channels including Facebook, Twitter, Linkedin, and Instagram where they do not currently have a presence.
  • The company does not currently have a presence in Canada, Australia or New Zealand. The Canadian apparel market alone is estimated to be worth 29.66 billion U.S. dollars and is steadily rising.

Opportunities

  • Investments in smart clothing technology would provide RPAC with an edge on competitors as the industry continues to shift and expand into more smart technology solutions. Through its design and end-to-end solutions, RPAC has the opportunity to offer innovative solutions to the growing market.
  • Establishing a physical presence in Canada, Australia, and New Zealand would increase the company's global reach, tapping into a larger share of the global market.

Threats

  • As technology develops there is a need to develop with it. With competitors equipped to design and manufacture the latest technology in-house, RPAC could lose business if it is not able to do the same.
  • As sustainability becomes more important to consumers globally, there is a potential decline in companies requiring traditional packaging solutions and an increase in sustainable or minimal packaging. That may see a significant portion of RPAC's packaging products become redundant.
  • Recent research reports 75% of consumers want to see less packaging within the fashion industry, this is a potential threat for a company that includes packaging solutions as a large part of their business.

Research Strategy

In order to understand the strengths and weaknesses of the company, we researched its largest competitors and their key objectives and values, in comparison with RPAC. We also used growing market trends highlighted and discussed in business reports and articles on industry sites, to understand how the market is developing. Using this knowledge we then evaluated RPAC's response to this which showcased some of its strengths and weaknesses. We also used recruitment and company review sites to research internal strengths and weaknesses including staff experience and ex-employee opinions. Understanding the changes in the market and consumer trends, highlighted some opportunities for the company as well as potential threats.
Part
08
of ten
Part
08

RPAC Overview

r-pac is headquartered in New York, United States with manufacturing locations in more than 20 countries including Brazil, India, China, Mexico, Korea, and Turkey. Other relevant information about the company is summarized below and in row 3, column C-M of the attached spreadsheet.

C-Suite Members

Revenue

  • The estimated annual revenue of r-pac international is $133,000,000.

Products/Services

  • r-pac international diverse product line includes corrugated displays, shopping bags, poly bags, labels (woven, printed and heat transfers, tapes (webbing and elastic), tags, patches (leather, paper, embroidered and synthetic) stickers, boxes (corrugated, gift, shoe), foam inserts, blister packs, header cards and PVC packaging.

Competitive Advantage

  • The company has more than 30 years experience in the industry and is known to provide unique, distinct, and exquisite products and services that offer solutions to retailers and brand owners.

Partnerships

  • In 2019, r-pac international partnered with Blue Bite to empower brands to digitally enable physical products.
  • r-pac partnered with Solegear Bioplastic Technologies to develop packaging materials for Fortune 500 brands.
Part
09
of ten
Part
09

Checkpoint SWOT Analysis

Checkpoint Systems is a leader in the shrink management industry. Its current position within the industry is relatively safe from smaller challengers. However, in the rapidly changing retail environment, Checkpoint Systems is exposed due to its narrow specialization. The company's sustained growth depends on adapting to technological shifts in recent years and diversification. Meanwhile, thanks to its status as an industry leader, Checkpoint Systems can leverage its resources and further its lead in a new retail environment.

Strengths

  • Checkpoint Systems has a wide global reach. Its acquisition of Alpha S3, Shanghai Asialco and other solution providers with a global presence expanded its capabilities and extended its client base to markets in Asia and Europe.
  • Checkpoint Systems boasts many prominent retailers as its clients, among them are companies with exceptionally large sales volumes such as Walmart and Target. These clients distinguish Checkpoint Systems from other solution providers, boosting its reputation and making it less vulnerable to competition from its smaller rivals.
  • Existing competitors of Checkpoint Systems such as AveryDennison, Invue and Sensormatic offer a much more limited selection of products. In contrast, Checkpoint Systems can offer highly customizable solutions encompassing both store and supply chain management to satisfy the needs of various types of retailers.

Weaknesses

  • Checkpoint Systems' specialization in loss prevention limits its client base to retailers with a physical presence. This makes it susceptible to market fluctuations in the brick-and-mortar industry.
  • Competitors such as Sensormatic offer highly sophisticated data aggregation and analytics tools, allowing their clients to gain insights on inventory management and consumer behavior in addition to loss prevention.

Opportunities

  • Checkpoint Systems' cutting-edge retail solutions provide it with the means to develop products that can further enhance retailers' performance through the use of data analytics. Checkpoint Systems already has an infrastructure that generates a considerable amount of data, making the development and application of such products more cost-effective to both the company and its clients.
  • The opening of Amazon Go and other cashier-less stores presents another opportunity for Checkpoint Systems. These stores, some of them unmanned, completely transform the landscape of shrink management. Using its merchandise-tracking technologies, Checkpoint Systems can lead the charge into the future of shopping.

Threats

  • Checkpoint Systems operates in a declining industry. UBS estimates that 75,000 brick-and-mortar stores are likely to close by 2026. The decline in brick-and-mortar retail industry presents a serious threat to the company's traditional client base.
  • As retailers rush to reduce their labor costs, automation poses another threat to Checkpoint Systems. Employee theft and organized retail crime have long been the focus of shrink management. Many traditional loss prevention technologies are becoming obsolete as human employees are replaced by robots.
  • The rise of cybercrimes that result in shrinkage exposes another threat to the company. The National Retail Security Survey of 2019 finds that respondents perceive an increasing overlap between loss prevention and cyber issues. Checkpoint Systems is ill-equipped to respond to this trend.
Part
10
of ten
Part
10

Checkpoint Overview

Checkpoint System Inc., is owned by CCL Industries, and its headquarters is in Thorofare, New Jersey, US. The revenue of the company is about $587.16 million. Other relevant information about the company is summarized below and in row 2, column C-M of the attached spreadsheet.

Company Locations (Headquarters, Manufacturing)

  • The company is headquartered in Thorofare, New Jersey, and currently runs manufacturing operations in 10 locations, including Europe, North America, and Asia.

Value Proposition

  • The firm primarily focuses on being the "first choice for source to shopper solutions that optimize success for customers."

Ownership

C-Suite Members

Revenue

Products/Services

Competitive Advantage

  • Checkpoint system is a subsidiary of the world's largest label company, CCL Industries, which enables it to take advantage of the company's pool funds in carrying out innovative investments. Also, it takes advantage of the company's already established markets in expanding its reach to customers across the globe.
  • The company has about 50 years' experience in the industry and is known to provide unique, distinct, and exquisite products and services that offer solutions to customers needs.
  • Checkpoint system's Halo IoT platform, unlike other IoT platforms, is differentiated by its unique "intelligent, action-centric functions."

Target Customers

Innovation Investments

Partnerships

Mergers & Acquisitions


Sources
Sources

From Part 07
From Part 09
Quotes
  • "With consumer demands accelerating at an extraordinary rate driven by technology, Checkpoint delivers intelligent solutions – bringing clarity and efficiency into the retail environment anytime, anywhere. Through a unique offering of software, hardware, labels, tags and connected cloud based solutions, Checkpoint optimizes retail operations and efficiencies with real-time intuitive data delivered throughout the supply chain and in-store resulting in improved profitability and an enriched consumer experience."
Quotes
  • "With approximately 20,000 dedicated employees, we operate 167 state-of-the-art manufacturing facilities in North America, Latin America, Europe, Asia, Australia and Africa with Corporate offices in Toronto, Canada, and Framingham, Massachusetts."
Quotes
  • "Some brick-and-mortar sectors have already been largely wiped out, such as music stores and video stores. Others have been decimated by e-commerce, such as sales at book stores and toy stores, including Toys “R” Us which is currently being liquidated."
  • "Department store sales peaked in 2001 and have since plunged 36%, despite inflation and population growth. Even the most iconic names in the sector have been shuttering stores and laying off people. Bon-Ton Stores is currently being liquidated."
Quotes
  • "Employees steal 2.3X more that shoplifters."
  • "Greater focus is now on organized retail crime, e-commerce, and cyber."
Quotes
  • "Unmanned store operators in China are using advanced technologies to enable human-free check out, while collecting valuable data in the process"
Quotes
  • "A longer-term retail outlook, this one from investment firm UBS, said that an estimated 75,000 brick-and-mortar stores are likely to shut down by 2026."
Quotes
  • "Walmart is hiring robots to replace human tasks that humans didn’t “enjoy doing.” In a bid to save on labor costs, it’s betting on robots to clean floors, sort inventory, and replenish out-of-stock items in its stores, as reported by The Wall Street Journal."
Quotes
  • "Over 8 in 10 respondents feel there’s increasing overlap between LP and cyber issues."