Summer Messaging, Tech & Experiential Strategies- American Eagle
American Eagle Outfitters, commonly known as American Eagle, is a youth-focused international specialty retailer that offers trendy clothing, personal care products, and accessories at affordable prices. It usually creates fun events for its customers during the summer. These events are aimed at promoting the brand, by encouraging customers to use its merchandise collection in expressing themselves. The company has implemented technology such as Alia’s kiosk software in order to provide a better customer experience for its shoppers. Detailed insight into American Eagle messaging and strategies have been populated in the attached spreadsheet.
- Competitive Advantage and Messaging: American Eagle uses an optimization engine and a digital distribution network for order fulfillment. Consequently, it provides its customers with a shopping experience that is faster and more convenient compared to its competitors. Some of its major taglines are "Brighten up" and "Live your life".
- Summer Specific Strategies: American Eagle usually creates fun events for its customers during the summer. These events are aimed at promoting the brand, by encouraging customers to use its merchandise collection in expressing themselves.
- Tech & Experiential Strategies: This year, American Eagle has started using Alia’s kiosk software to enable shoppers to scan items using an iOS device. Among other features, this allows a shopper to quickly see alternative size options, request other styles and sizes, find product recommendations, send emails to themselves, and monitor their cart totals. All this is done without the customer having to leave the fitting room.
The research team scored the American Eagle website, and industry reports in order to locate information on its objective and capabilities. We then scoured it's social media pages, press releases and industry reports for information on major summer, technology, and experiential strategies.