Competitive Landscape of Media Agencies and Consultancies

Part
01
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Part
01

Media Agencies and Consultancies Marketing 1

Wavemaker, Essence, and m/Six utilize social media platforms extensively as a part of their marketing activity, whereas they do not release display or TV ads.


WAVEMAKER
  • The company's marketing effort is geared towards social media platforms as 5% of traffic to its website comes through this process. This figure is significant when compared to traffic generated through organic search, which is 63.56%.
  • Wavemaker Global does not promote themselves through display advertising.
  • It operates as a full-service media agency, with the aim to expand their clienteles' brands "to their fullest potential by delivering consistently-outstanding business results."
  • Wavemaker Global has mentioned that their mission is to "make the future as we were created to reinvent the media agency" and uses the hashtag #FutureMakers across 90 nations daily on social media platforms.
  • The company has 155 posts on Instagram with 2,534 followers.
  • Wavemaker Global uses social media platforms like Twitter, Facebook, Instagram, and LinkedIn to promote its brand.
  • The company has tweeted 12,900 times on Twitter since it joined the platform in January 2010.
  • Wavemaker Global also participates in various IWD programs like Diversity & Inclusion @ Wavemaker, Women Leading Change, Women @ Wavemaker, and the Hero Program.
  • The company does not advertise or brand themselves through television ads.

ESSENCE
  • The company's marketing effort is geared towards referrals as 9.93% of traffic to its website comes through this process. This figure is significant when compared to traffic generated through social media platforms, which is 5.12%.
  • Essence does not use display advertising as part of their marketing activity.
  • It uses social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn to promote its brand.
  • Essence serves as a data-driven global firm with 102,854 views on their YouTube channel, along with 862 subscribers since they joined the platform in November 2011.
  • The company has tweeted 4,337 times on Twitter since it joined the platform in April 2008.
  • Essence Global also promotes themselves as "making advertising more valuable to the world" through their Instagram page. The page has 15 posts and 1,941 followers.
  • Essence established ASCEND in 2018 to offer an environment for non-binary individuals, females, and males to address both the similarities and differences in the barriers they encounter in the workplace.
  • The company does not advertise or brand themselves through television ads.

M/SIX AGENCY
  • m/Six agency uses Instagram, along with Facebook, LinkedIn, and Twitter to promote themselves.
  • The company's Instagram page has 59 posts and 419 followers.
  • m/Six concentrates on bolstering both audience and commercial growth through data analytics and CRM, creative and design, content and digital engagement, media planning and buying, live events and experiential, and PR and influencer marketing.
  • m/Six also takes part in various IWD programs like the Collection for Bloody Good Period, as well as Masculinity and Mental Health, which generally involves the whole agency.
  • It draws a majority of the traffic to its website through direct search (70.04% of traffic).
  • The company also does not use display advertising as part of their marketing activity.
  • m/Six also does not advertise or brand themselves through television ads.


Research Strategy:

To build on the completed research on the marketing efforts of Wavemaker, Essence, and m/Six we have scoured through their respective marketing efforts and activities through social media channels like Facebook, Twitter, Instagram, their website, blogs, initiatives, display and TV advertisements, among others. We avoided using the data presented in the earlier research to avoid duplication.
Part
02
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Part
02

Media Agencies and Consultancies Marketing 2

Mindshare has partnered with the blockchain platform, Zilliqa, and is working towards exploring the application of the technology in its advertising ecosystem under Project Proton. Mediacom Worldwide primarily leverages the various social media platforms such as Twitter, Facebook, LinkedIn, and Instagram, to boost its marketing efforts by sharing industry news and company updates. Starcom leverages the LinkedIn platform as a vital part of its marketing efforts, as corroborated by the 154,841 followers that it has on the platform.

1) MINDSHARE WORLD

  • Mindshare primarily positions itself as its client's "lead business partner" and uses this to market itself as a company committed to creating "competitive marketing advantage for businesses and their brands based on the values of speed, teamwork, and provocation."
  • It has been focusing on sustainability and a behavior change approach in its marketing efforts and has launched a #ChangeTheBrief initiative, a new approach to marketing planning designed to encourage behavior change in the face of the climate crisis.
  • It also leverages two alternative strategies in response to campaign briefs from clients, the 'Now' brief, a more conventional response, and the 'Future' brief, which encourages behavior change in the face of the climate crisis.
  • To boost the application of technology in its advertising endeavors, the company has partnered with the blockchain platform Zilliqa and is working towards exploring the use of the technology in its advertising ecosystem under Project Proton.
  • Further, as part of its marketing efforts, Mindshare has launched a new consultancy service focusing on voice and visual services for its clients. It offers client services such as mobile consulting, voice SEO, visual SEO, and visual strategic consulting, among others.
  • Mindshare has also targeted youth in its marketing efforts, partnering with Cannes Lions to launch Young Lions Week, which provided a dedicated stream of content and experiences designed for young talent at Cannes.
  • The company's marketing efforts also seem to be geared towards SEO as nearly 56.52% of its website traffic comes from organic and paid search as compared to 1.93% from referrals and 1.04% from social media platforms.
  • Facebook is the leading platform where the company's marketing efforts contribute ~79% of social media traffic, followed by YouTube (~12%), and LinkedIn (~9%).

2) MEDIACOM WORLDWIDE

  • MediaCom primarily positions itself as the one that believes first in its people and uses the tagline "People First, Better Results" to market itself as a company that helps people, brands, and businesses unlock their growth potential.
  • The company markets itself on its website as the one that helps its clients unlock business growth through its unique Systems Thinking approach, "cutting-edge technologies," and "unparalleled data" on its proprietary planning platform.
  • It primarily leverages the various social media platforms such as Twitter, Facebook, LinkedIn, and Instagram to boost its marketing efforts by sharing industry news and company updates and using interactions on the platforms as potential leads.
  • MediaCom also publishes a media industry magazine under the name Blink 11, as part of its marketing efforts.
  • The company, as part of its marketing efforts, also features in various events and participates in charities. For example, it holds an exclusive Christmas party event with clients and engages in activities such as Innovation Day and Publisher Summer Party. It also runs a Rays of Sunshine Charity, raising money for seriously ill children.
  • To reinforce the application of technology in its marketing endeavors, the company has partnered with the blockchain platform, AFOX, which aims to tokenize media buying "contracts and make them available on a secondary market as media futures and options."
  • The company seems to be leveraging SEO search strategies as a critical component of its marketing efforts; nearly 46.28% of the website traffic comes from organic and paid search as compared to 2.96% from referrals and 48.08% directly.
  • For social media, Facebook is the leading source of traffic, contributing ~37% of social media traffic, followed by Twitter (~17%), and YouTube (~13%).

3) STARCOM

  • Starcom primarily markets itself on its website as a "human experience company" that leverages the power of media ad technology to bridge the gap between what people want and what brands need.
  • As per the analysis from SimilarWeb, the company is not very active in referral advertising, direct mailers, and display. Advertising and marketing efforts seem to be geared towards SEO, as 68.69% of traffic to its website comes through organic and paid search as compared to 6.17% from social media platforms and 0.86% through referrals.
  • Starcom has around 10,700 followers on Twitter, and its marketing efforts on the platform are geared towards highlighting campaign promotions, industry expert talks, various initiatives supported by the company, and showcase the various awards and recognitions won by the company.
  • It leverages the LinkedIn platform as a vital part of its marketing efforts, as corroborated by the 154,841 followers that it has on the platform.
  • The company's marketing efforts on LinkedIn are again geared towards showcasing campaign and events promotions, industry-wide accolades garnered by Starcom, and engaging industry experts on various issues impacting the media industry.
  • Starcom participates in various industry events and social campaigns as part of its marketing efforts. Examples include #WorldMentalHealthDay, #SeeAll initiative, and #breastcancerawareness.
Part
03
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Part
03

Media Agencies and Consultancies Marketing 3

Zenith, Spark Foundry, and Digitas are a part of Publicis Groupe. Their common marketing efforts include having an attractive website to showcase their expertise and works and being active on social media platforms.

1. ZENITH

  • Zenith claims to 'invest in its people'. It provides training programs and workshops to improve the skills of its employees as well as present opportunities to take part in conferences and popular media festivals such as Cannes Lions, dmexco, and CES.
  • According to an employee, "At Zenith, there is a lively team spirit and a strong commitment to the growth of staffs on a personal and professional basis. I appreciate the support I get from my co-workers on a daily basis. As an expert in media, I always try to help my clients discover new possibilities and to approach media differently."
  • 'Never give up', 'Driven by detail', and 'The inventive spirit' are listed as the company's core values. It also adds that they are the partners of their clients and their goal is to surpass the client's goal.
  • Further, their website contains statements that attract and satisfy clients such as "It’s our job to know the detail so we can make our clients’ lives better" and "Our desire to find, create, and develop new approaches and platforms to transform our clients’ businesses is where the magic happens."
  • Exhibiting diversity in the agency promises innovation and brings out the best 'diverse consumer experience'. The company has a number of business resource groups such as VivaWomen!, Égalité, and MOCA to encourage talent engagement among the employees.
  • The agency publishes a quarterly magazine on media and communications called 'Global Intelligence'. The magazine contains an outlook of the global ad market, taken from Zenith’s latest quarterly advertising forecasts and tracks the evolution of the big digital platforms. It also shares insights from the global Zenith network and the Publicis Media. This is an effort in marketing their expertise in the field.

2. SPARK FOUNDRY

  • The agency is very active in social media. It regularly shares updates, awards, and their campaigns on social media platforms such as LinkedIn, Twitter, and Facebook.
  • The agency attracts clients with small budgets by providing marketing solutions to bring media budget and creative budgets together to build sponsored content advertising using social media.
  • Spark Foundry works on sponsored content more than other agencies where it creates a noticeable difference to clients which may help in retention. According to a client, “We launched three women [in Vox videos] the first week and the engagement level of that week was greater than the whole previous year’s level of engagement” and “For a brand like ours that doesn’t have a large budget, this has been a game-changer”.
  • The agency forms a partnership with other agencies to deliver live concerts of famous bands/musicians and shares it on social media. Recently, it partnered with Amplify, Communicator, Eulogy, and Haygarth to Jack Daniel's concert to present the rock band Biffy Clyro.
  • Publicizing their clients which are popular brands such as MGA entertainment is an effort in attracting more new clients to the agency.

3. DIGITAS

  • Digitas is active on social media platforms such as Twitter, Facebook, LinkedIn, and Instagram where it regularly shares company updates, the latest campaigns, and awards received.
  • The official website of the agency showcases all the projects done for popular brands such as Whirlpool, Dunkin' Donuts, eBay, and Tacobell.
  • The website presents itself as 'The Connecting Marketing Agency' and it states, ' We believe there are better ways for brands to connect with people. And, we’re on a mission to guide brands to better connections across consumers, channels, and partners'.
  • As a marketing effort of the agency, the website boasts about the strength and capabilities of their team with phrases such as 'Our 450-strong data & analysis community' and 'Our team of 1,000 technologists are experts in enterprise'.
  • Digitas hosts annual training programs and workshops for high school students through non-profit organizations to engage with underprivileged urban youth. Maureen Gates, VP Account Director, and chairman of the Eternship program states, 'We do this by tapping into our core values as an agency that uncovers the truth that help brands better connect with people'.
Part
04
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Part
04

Media Agencies and Consultancies Marketing 4

Sapient Razorfish uses case studies, web design, and blogging to promote its performance marketing philosophy. Carat creates innovative media campaigns across social media platforms to bring attention to their business value enhancement offerings.

SAPIENT RAZORFISH


CARAT


RESEARCH STRATEGY

In order to provide an in-depth analysis of Sapient Razorfish and Carat's marketing efforts, we leveraged a compilation of third-party marketing publication reports, social media accounts and official websites. We also examined web analytics tools such as Similar Web to provide additional information on agencies' internal marketing efforts.

Part
05
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Part
05

Media Agencies and Consultancies Marketing 5

Merkle uses blog s, webinars, reports, whitepapers, and articles to promote its performance marketing philosophy. UM leverages social media platforms such as Twitter, Facebook, Instagram, and LinkedIn to promote its range of capabilities and strategic approaches of sharing best practices and creating connections. 360i leverages social media platforms such as Twitter, Facebook, Instagram, and LinkedIn to promote its breadth of capabilities and strategic approaches of creativity and engagement.

1. MERKLE

  • Merkle positions itself as being based on the "performance marketing" philosophy and offering "people-based marketing transformation" to its customers combining it with more than 10,000 data analytics models and a combination of first and third-party data.
  • The company uses "enabling technology" and offers the ability to maximize the value of their customer portfolios as their marketing strategies. The company is combining a complete range of marketing, technical, analytical, and creative disciplines.
  • Merkle uses blog s, webinars , reports, whitepapers, and articles to promote its performance marketing philosophy and showcases firsthand researches on various industry trends, marketing solutions, partners, platforms, and various other topics of interest.
  • The company's marketing effort is also geared towards referrals, as 6.69% of traffic to its website comes through this process. This figure is significant when compared to its traffic generated via social media platforms which is 2.86% along with 0.03% of display.
  • The company is boosting its marketing efforts towards promoting better engagement through its website with the total visit of 87.06k in the span of the last 6 months (April to September) along with appearing in organic searches which were around 96.78% recently.

2. 360i

  • 360i positions itself as "helping to Capitalize on Change" by its "Rigorous Imagination" ethics. The company uses its breadth of capabilities and strategic approaches to develop the right solution alongside innovation and creativity towards business challenges.
  • The company uses "evolving consumer behavior" along with fostering the "consumer attention" as its marketing strategies. It focuses on learning (and teaching) with efficiency to be challenged to keep up, to innovate, to create new experiences for brands.
  • The company leverages social media platforms such as Twitter, Facebook, Instagram, and LinkedIn to promote its breadth of capabilities and strategic approaches of creativity and engagement.
  • Through its Twitter channel (@360i), the company has made more than 7000+ tweets to date since it joined the platform in 2009 and able to grow its network for more than 29,000+ followers on the channel.
  • 360i's marketing efforts are also geared towards referrals, as 9.29% of traffic to its website comes through this process. This figure is significant when compared to its traffic generated through social media platforms which is 3.19% and 0.00% of display.
  • The company is boosting its marketing efforts towards promoting better engagement through its website by bolstering its presence in organic searches which was 100.00% recently through 39.1% of online traffic.

3. UM

  • UM positions itself around "Science Art Outcomes" by leveraging its "Business Analytics Engine (BAE)" data core group to offer advanced analytics to understand the relationship between media, marketing, results and embedding BAE in its planning teams.
  • The company's marketing strategy — focus on "better science" and "better outcomes" by blurring the lines between media and creativity, between data and content, between science and art. Take efforts by leveraging its global media network in IPG Media brands spread over 100 countries.
  • UM leverages social media platforms such as Twitter, Facebook, Instagram, and LinkedIn to promote its breadth of capabilities and strategic approaches of sharing best practices and creating connections to inspire.
  • Through the company's official Twitter handle (@UMWorldwide) the company has made more than 4000+ tweets to date since it joined the platform in 2010. The company has 8,000+ followers on the channel currently.
  • The company's marketing efforts are also geared towards referrals, as 4.30% of traffic to its website comes through this process. This figure is significant when compared to the traffic it generated through social media platforms which is 0.00% along with 0.00% of display.
  • UM is boosting its marketing efforts towards promoting better engagement through its website by bolstering its presence in organic searches which was 100.00% recently through 57.14% online traffic.
Part
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of seven
Part
06

Media Agencies and Consultancies Marketing 6

Below are more than four insights into the marketing efforts for IPG, Initiative, and Assembly. A few of the insights provided for IPG include press releases, IPG Mediabrands network, and content marketing, while some insights for Initiative include cultural velocity, iconic brands partnership, and social media platforms. For Assembly, a few of the insights provided include AdAge Award display, specific targeted emails, and SEO marketing effort.

IPG

MARKETING EFFORTS

  • The cliche — "values-based, data-fueled, and creatively-driven" has become a marketing identity associated with IPG, even on its Twitter homepage. The company further resonates with this marketing effort by living up to it through the provisions of metrics such as stock information and financial reports on its homepage for everyone to measure this cliche.
  • IPG uses press releases frequently as a marketing effort to reach out to its partners, client base, and the world in general. It provides the contact of its Press desk so people can reach out.
  • The IPG Mediabrands comprises some of the world's biggest brands and it provides a unique platform for global outreach in terms of marketing. There are over 12,000 marketing communication professionals employed by the company in more than 120 countries.
  • Blogging and content marketing is an asset to IPG in ensuring being 'out there' for the world to see. On the company's website, there is a plethora of its content and shared content from media outlets such as Campaign, Fast Company, Adweek, The Drum, PR Week, and much more.
  • SEO marketing can be said to be at the heart of IPG's marketing effort as the direct traffic to its website constitutes 74.06% of all traffic and its keywords are 100% organic. Under the business and consumer services category, the company's website is ranked 223 in the world and it generates 4.13% traffic through referrals.
  • The company generates 7.31% traffic from mails while 3.29% traffic comes from social media with the highest coming from Whatsapp Web app (30.84%). The latter suggests that there is much marketing effort by the company to engage prospective clients through conversation.
  • IPG uses case studies of previous works done for clients as a marketing tool to announce its approach and strategy for its "values-based, data-fueled, and creatively-driven" solutions.
  • IPG uses social media platforms like Twitter, Facebook, Instagram, and LinkedIn to promote its values-based brand. The company has tweeted 6405 times on Twitter since it joined the platform in September 2011 and it has 12,500 followers.

INITIATIVE

MARKETING EFFORTS

  • 'Cultural Velocity' is a trademark used by Initiative in its marketing effort, helping brands to grow through culture. The company markets its brand on this basis, advocating that "in a world where channels fragment, culture unifies and propels."
  • The company uses specific targeted emails (general inquiries and new business prospects) on its homepage to connect directly with people.
  • Initiative leverages its marketing communications through the IPG Mediabrands. The IPG Mediabrands comprises some of the world's biggest brands and it provides a unique platform for global outreach in terms of marketing.
  • The company also leverages its marketing effort on some big and iconic brand partners. Some of these brands include Unilever, Carlsberg, Boeing, Lego, Liberty Mutual, and Merck.
  • For Initiative, its SEO marketing effort is considerably thriving as direct traffic to its website constitutes 82.5% of all traffic and its keywords are 100% organic. The traffic from referrals amounts to a meager 1.61% while traffic from search is 14.75%.
  • The company generates only 1.14% traffic from social media with 43.89% of that coming from Facebook. There is no traffic generated from mails.
  • Initiative uses social media platforms like Twitter, Facebook, Instagram, and LinkedIn to promote its cultural velocity brand. The company has tweeted 3676 times on Twitter since it joined the platform in April 2011 and has 5625 followers.

ASSEMBLY

MARKETING EFFORTS

  • 'Culture-changing work' is Assembly's marketing strategy used in delivering successful brands for its clients. It is the company's marketing effort to foster a relationship with prospective clients who have been inclined towards good meetings and fancy PDFs over the years.
  • Assembly displays its AdAge Media Agency of the Year (2018) on its homepage as a marketing strategy to indicate its positioning in the industry.
  • The company uses samples of previous works done for clients to announce its approach and strategy in solving complex situations. It also lists some of its clients to indicate its positioning in the industry.
  • Assembly uses specific targeted emails on its homepage to connect directly with people. While one is for general inquiries, the other is for those who want to become a client and it is directly linked to the VP, Head of Business Development.
  • The SEO marketing effort is considerably low for Assembly as the direct traffic to its website constitutes 58.13% of all traffic, although its keywords are 100% organic. Under the business and consumer services category, the company's website is ranked 20,885 in the world and it generates no traffic through referrals.
  • The company generates 0% traffic from mails while 5.08% traffic comes from Facebook which constitutes its entire social media platform. Ironically, Facebook is not listed on the company's website.
  • Assembly uses social media platforms like Twitter, Instagram, and LinkedIn to promote its culture-changing brand. The company has tweeted 927 times on Twitter since it joined the platform in February 2014 and it has 1300 followers.

RESEARCH STRATEGY

We started our findings by going through the companies' websites to determine their marketing efforts. To further augment our findings, we relied on information from a website analyzer (SimilarWeb). After careful analysis of the content on these websites and SimilarWeb, we were able to get some details and more insights into the marketing efforts of the three companies.

Part
07
of seven
Part
07

Media Agencies and Consultancies Marketing 7

Havas Media organizes the annual Open House Party for client retention. Deloitte organizes global summits and airs TV commercials to promote its brand.

HAVAS MEDIA

  • Havas Media uses social media platforms like Instagram, YouTube, Facebook, Twitter, and LinkedIn to promote its brand.
  • The company has 989 posts on Instagram with 23.3k followers with tag line #ToBetterTogether.
  • The company has tweeted 14,200 times on Twitter and has 13.5k followers since it joined the platform in March 2009.
  • In 2018, Havas Media partnered with Sprinklr, a social suite to reach its audience through influencer marketing, social listening, and content management.
  • Havas Media, as a part of marketing effort, also partnered with tech provider AdsDax to build potential blockchain advertising technology to measure and track ad data over the course of a campaign.
  • Havas Media organizes annual Open House Party for client retention, and the company boasts about its 100% client retention.
  • Havas Media generates significant web traffic through organic search, which is 38.58% and only 0.38% of traffic through referrals.

HORIZON MEDIA

  • To attract a multicultural audience, Horizon Media has partnered with Pitbull and initiated 305 Worldwide services to enhance cultural connectivity.
  • The company has 856 posts on Instagram with 3,339 followers.
  • The company has tweeted 2,392 times on Twitter and has 4,673 followers since it joined the platform in April 2009.
  • Horizon Media has subscribed Nielsen Advanced Audience suite to reach the targeted audience by measuring the audiences beyond age and gender with TV commercial impressions.
  • In 2018, Horizon Media hosted and sponsored the largest signature events like Drug-Free Kids at Tom Colicchio’s Riverpark restaurant to raise kids struggling with substance use.
  • Horizon Media's significant web traffic is through organic search, which is 72.5%.

ACCENTURE

  • The company's marketing effort is geared towards referrals, as 6.53% of traffic to its website comes through this process. This figure is significant when compared to traffic generated through social media platforms, which is 7.38%.
  • Accenture uses social media platforms like LinkedIn, Twitter, Facebook, and YouTube to promote its brand.
  • The company has tweeted 20.8k times on Twitter and has 477k followers since it joined the platform in November 2007.
  • Accenture organizes prominent events like SXSW 2019 as part of marketing efforts, which creates a platform for delivering insights on Digital Trends, Virtual Humanity, AI, among others among its clients.
  • Accenture is also involved in client engagement activities like annual surveys titled “You Are Your Content” among 1,000 global executives across 14 countries and 18 industrial domains.
  • As per iSpot.tv, Accenture currently has one TV commercial active since 2018 titled "New Applied Now: Disruption" for promoting its brand.

DELOITTE

  • Deloitte uses social media platforms like Facebook, LinkedIn, Twitter, YouTube, blogs, reports & whitepapers, and articles to promote its brand.
  • The company has tweeted 23.6k times on Twitter and has 482k followers since it joined the platform in August 2007.
  • The company's marketing effort is geared towards referrals, as 6.1% of traffic to its website comes through this process. This figure is significant when compared to traffic generated through social media platforms, which is 2.91%.
  • Deloitte's significant web traffic is through organic search, which is 54.15%.
  • Deloitte has nine nationally-aired TV ad campaigns to date, and one TV commercial is currently active.
  • Deloitte is the proud sponsor of impactful events like "The Big Splash WA," which raise the support for children and adolescent mental health and awareness for Perth Children’s Hospital- Australia.
  • Deloitte also organisms global summits like Deloitte Innovation Summit to build brand among entrepreneurs, government leaders, and innovation practitioners across the world. Deloitte Innovation Summit is conducted in Shanghai, China, collaborating with 100 tech companies.

RESEARCH STRATEGY

To build on the completed research on the marketing efforts of Havas Media, Horizon Media, Accenture, and Deloitte, we scoured through their respective marketing efforts and activities through their social media channels like Facebook, Twitter, Instagram, their website, blogs, initiatives, display and TV advertisements, among others. We avoided using the data presented in the earlier research to avoid duplication.

Sources
Sources

From Part 03
Quotes
  • " Our Reporters Programme gives Zenith people the opportunity to produce multi-media content at major advertising festivals including Cannes Lions, dmexco and CES."
Quotes
  • "We’re our clients’ partners. So their goals become our goals. We do everything we can to not just meet those goals, but surpass them"
  • "We’re obsessed with every detail. The insight we gather helps us solve complex challenges and transform our clients’ businesses. It’s our job to know the detail so we can make our clients’ lives better."
  • "This spirit is what sets our people apart from others in the industry. Our desire to find, create and develop new approaches and platforms to transform our clients’ businesses is where the magic happens."
Quotes
  • "As usual it leads with current outlook for the global ad market, taken from Zenith’s latest quarterly advertising forecasts, and tracks the evolution of the big digital platforms. It then shares insights into the transformation of media and communications from across the global Zenith network and the Publicis Media practices"
Quotes
  • "Spark Foundry, which formed this year when Publicis Media retired the Mediavest Spark brand, is blurring the line between media and creative to give its clients a better chance of success."
  • "Spark Foundry is tasking its content team to select publishers to design a client’s sponsored content and social media posts. The agency makes sure the client’s creative brief matches the publisher-created advertising content."
  • "Instead of spending $1 million on a single TV ad, clients should put that money toward dozens of ads customized for the media environments where they will be placed. Which is why the media agency needs to lead."
Quotes
  • "Amplify is delivering the project with partner agencies Communicator, Eulogy, Haygarth and Spark Foundry, along with media partner Spotify. "
Quotes
  • "We are The Connected Marketing Agency"
  • "And we’re on a mission to guide brands to better connections -- across consumers, channels and partners. "
Quotes
  • "Our deliberately diverse team of experts across creative, data, media, strategy and tech make better connections between brands and people"
  • "Our 450-strong data & analysis community has visibility across the customer experience, finding the truths worth tackling about brands and behaviours."
  • "Our team of 1,000 technologists are experts in enterprise, experiential and foundational technologies. "
Quotes
  • "“We’re thrilled to welcome our future leaders again to give mentorship and teach best practices in an always evolving industry. We do this by tapping into our core values as an agency that uncovers the truths that help brands better connect with people.” -- Maureen Gates, VP Account Director, and chair of the Eternship program. "
From Part 07
Quotes
  • "Havas Media has formed a new partnership with Sprinklr, the world’s No. 1 social suite. Sprinklr helps more than 1,500 of the world’s most valuable brands deliver epic customer experiences with an integrated suite of digital research, customer care, social engagement, social marketing, and social advertising."
  • "Through this partnership, businesses now have the unique opportunity to combine and then accelerate their media and social planning with a complete digital customer experience platform."
Quotes
  • "Havas Media has partnered with tech provider AdsDax to harness the potential of using blockchain advertising technology to aid in the transparent measurement and tracking of ad data over the course of a campaign."
  • "This transparent data is available to the advertiser almost instantly, allowing them to review exactly what they are buying in real time. This not only speeds up the review time on campaign performance for media buyers, but also helps media buyers make decisions on how to spend their budget more effectively, thus reducing wasted budget."
Quotes
  • "Client retention and staff turnover are major issues for agencies in today’s media landscape. That’s nothing new. But Havas Media Canada is combating both with its annual Open House Party."
  • " Hanley credits the event for part of the agency’s 100% client retention rate in 2016 and its staff turnover rate, which was less than 10% last year."
Quotes
  • " Today, it announced the launch of a new full-service multicultural agency 305 Worldwide in partnership with Armando Christian Pérez, aka Pitbull, the Grammy-winning artist and entrepreneur. "
  • "Multicultural audiences are becoming an increasingly powerful consumer group. "
Quotes
  • "Nielsen (NYSE: NLSN) today announced that Horizon Media is subscribing to Nielsen Advanced Audience, an innovative suite of technology solutions (forecasting and posting) that unifies the planning, activation and measurement of audiences beyond age and gender"
  • "Horizon Media also receives advanced target Universe Estimates, which is a foundational part of any advanced audience transaction. "
Quotes
  • "The Partnership for Drug-Free Kids is hosting one of its largest signature events of the year, the annual All-Star Tasting on Wednesday, May 16 at Tom Colicchio’s Riverpark restaurant and Horizon Media is thrilled to be sponsoring this critical fundraiser again this year."
  • "Guests will enjoy an evening of culinary delights served by celebrity chefs and top NYC restaurants, witness all-star athletes, including Ron Harper, Aurélien Collin, and Sean Davis face off in a lighthearted food-based competition, and have the opportunity to bid on exciting auction items. Horizon has been a longtime corporate sponsor of the Partnership for Drug-Free Kids with Koenigsberg, serving on Partnership’s board of directors."
Quotes
  • "According to new research from Accenture Interactive, titled “You Are Your Content,” quality content is the single most important driver of brand engagement. It is more critical than ever for organizations to master their content identity as it is the true reflection of who an organization is to its audiences – internal and external."
Quotes
  • "Deloitte is proud to sponsor The Big Splash WA - a vibrant public art event that will take place in the streets, parks and public spaces of Perth in early 2018 to raise funds and awareness for Perth Children’s Hospital, Child and Adolescent Mental Health unit."
Quotes
  • "2019 Deloitte Innovation Summit has been concluded successfully in Shanghai on June 24, bringing altogether more than 500 guests, including government leaders, entrepreneurs and innovation practitioners to participate in this wonderful annual innovation event."
  • " The summit was consisted of Forum, Tech Exhibition, Deloitte Innovation Assets and other sections, bringing highly insightful innovation sharing and wonderful event experience to the attendees."