Lovevery Competitor TV Marketing

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Lovevery Competitor TV Marketing

In reference to Ispot TV, KiwiCo has aired a total of four advertisements on national TV that targeted the parents of kids and teenagers with KiwiCo products in science and art. Additionally, Green Pinata and Hoppi Box have only posted videos that can serve an advertising purpose on YouTube. A thorough review of the television creatives of each of the three companies follows below.

KIWICO

DISCOVER STEM
OPEN TO..
TESTIMONIAL
2018 HOLIDAYS: PERFECT GIFT

MARKETING SPEND

  • In February 2018, KiwiCo spend on digital marketing was $276,000.
  • In March 2018, KiwiCo's spend on digital marketing was $360,000.

HOPPI BOX

DEVELOPMENTAL TOY SUBSCRIPTION SERVICE

GREEN PINATA

GREEN PINATA TOYS INTRODUCTION
GREEN PINATA UNBOXING REVIEW
  • Where ad was aired: Posted on YouTube.
  • Date aired: 2018.
  • Description: A 3 minute 42 seconds ad featuring the unboxing of Green Pinata toys by two kids and their parent.
TOYS FOR 6 TO 9 MONTHS

RESEARCH STRATEGY:

TELEVISION CREATIVES

We started our search for information on the television creatives for Hoppi Box, KiwiCo, and Green PInata by targeting TV ad resources like Ispot TV and TV Commercial Ad. After searching for each company's TV ads on resources of this type, we were only able to find TV ads for KiwiCo. For Hoppi Box and Green Pinata, we were unable to find any information on ads in these resources.

In our second strategy, we targeted video resources such as Vimeo and YouTube in our search for the television creatives of the target companies. With this strategy, we were only able to identify the videos that were already identified during the strategy part of research. The identified videos that were posted on YouTube had the potential of being used for advertising.

In our third strategy, we targeted company resources like the official websites of Hoppi Box, KiwiCo, and Green PInata in our search for relevant information. This strategy was unsuccesful as the press release, about, and news sections of the target websites did not contain any information on the television creatives of the companies. Consequently, we provided the television creatives identified on the TV ad resources for KiwiCo and on YouTube for Hoppi Box and Green PInata.

TELEVISION ADVERTISEMENT SPEND

We started our search for information on the TV ad spend/marketing spend for Hoppi Box, KiwiCo, and Green PInata by targeting each companies financial reports. However, after a thorough search for each companies financial reports, we were unable to find any available in the public domain. We attributed this to the fact that the companies are private companies that are not obligated to provide such reports to the public.

In our second strategy, we targeted third party financial resources such as Crunchbase and Bloomberg in our search for relevant information on the TV ad spend/marketing spend for the three companies. With this strategy, we were still unable to find any usable financial information for any of the three companies.

In our last strategy, we targeted news and press release resources such as PR Newswire, Globenewswire, and Reuters in our search for relevant information on the TV ad spend/marketing spend of Hoppi Box, KiwiCo, and Green PInata. Like in our previous attempts we were unable to find any relevant information. However, through this strategy, we were able to find a resource on Prezi that highlighted the digital marketing spend of KiwiCo, but this resource did not include total marketing spend or spend on other types of marketing.
Sources
Sources