Local Search and SEO/SEM Players: Competitive Landscape

Part
01
of two
Part
01

Local Search and SEO/SEM Players: Competitive Landscape (1)

Local Search and SEO/SEM Players: Competitive Landscape (1)

Information on the companies Moz Local, Rio SEO, Milestone Internet, Whitespark, and Bright Local have been provided in columns B-F, rows 3-7 of the attached project spreadsheet. Moz Local, Rio SEO, and Milestone Internet have estimated revenue of $44.9 million, $28.1 million, and $33.7 million, respectively.

MOZ

Revenue
Overview
  • Moz product offering includes the Moz Local and Moz Pro.
  • Moz Local is specialized for all scale online activity monitoring. The solution applies to both small businesses with a small customer base or a large enterprise with a more significant customer base.
  • Moz Local offers three subscription plan types, namely; Basic, Plus, and Complete plan.
  • Some features of the Moz Local include location data management, data cleansing process, social posting, review management, real-time profile management, automated duplicate deletion, and deep Google and Facebook Integration.
  • Moz Pro offers a single suite package for all Moz SEO tools. With Moz Pro, customers are assured of higher rankings, measurable results, and quality traffic.
  • Moz Pro subscription packages include Standard, Medium, Large, and Premium plans.
  • Some features of the Moz Pro include the creation of customer reports, provision of link opportunities, page optimization, site auditing, rank tracking, and visitors insight.
Pricing
  • Moz Pro (Monthly Payment): Standard plan — $99 per month, Medium plan — $179 per month, Large plan — $249 per month, Premium plan — $599 per month.
  • Moz Pro (Annual Payment): Standard plan — $79 per month, Medium plan — $143 per month, Large plan — $199 per month, Premium plan — $479 per month.
Target audience
  • Moz is targeting both small businesses with a small customer base and large businesses or enterprises with more customer base.

Rio SEO

Revenue
Overview
  • Rio Local Listings solution is created to help enterprises manage complex location data and enhance local visibility, thereby helping customers with optimized data and exercise total control over their website.
  • Rio's local reporting tool offers clients a robust universal dashboard for engagement, conversion, & citation tracking, search ranking, and competitive monitoring.
  • Rio's local page help brands drive more engagements by offering them more responsive & multi-language pages, specialty pages, dynamic locator, insight & analytics, and events & promotions.
  • Local Store Managers is a "marketing tools that engage franchise owners and local managers for critical updates, event promotions, and more when needed the most."
  • Rio's local review helps customers monitor their responses across all locations.
Pricing
  • Rio SEO has not published its pricing details. Interested customers are to contact the company for such information.
Target audience
  • The company is targeting mainly enterprise brands, multi-location brands, and agencies that have software solutions for engaging customers.

Milestone Internet

Revenue
Overview
  • "Milestone CMS makes it easy to drive traffic and conversions by ensuring your website and location pages are relevant and tagged for voice-search friendliness — while delivering a beautifully engaging mobile-first experience."
  • Milestone Local helps hotels and banks to enhance their listing with images, hours of operation, compelling descriptions, and holiday schedules.
  • Milestone Insight offers insight into keywords, backlinks, and top competitors, thereby enabling in-depth audit, mobile health, keyword analysis, link analysis, and digital landscape.
  • SEO and Local Search uses its content-driven strategies & technology to provide optimal return on marketing investment.
  • Social Media Marketing helps with social media profile optimization, content creation, contests, postings, and analytics.
Pricing
  • Milestone has not published its pricing details. Interested customers are to contact the company for such information.
Target audience
  • Milestone is targeting location-based and global businesses such as hospitality, retail, & financial service providers.

Whitespark

Revenue
Overview
  • Local Citation Finder: This tool helps customers to find all the critical citation opportunities necessary for increasing local search rankings.
  • Local Rank Tracker: This helps with monitoring organic and local search performance.
  • Reputation Builder: This aids customers to review a business on popular platforms quickly and attract more business.
  • Link Prospector: This tool was made to help engage builders and content marketers to find new link opportunities by amplifying content and earning more shares and links.
Pricing
  • Starter plan: Free subscription
  • Small Business plan: $17 per month annually
  • Specialist plan: $23 per month annually
  • Agencies: $32 per month annually
  • Enterprise: $80 per month annually
Target audience
  • Whitespark is targeting all sizes of businesses, ranging from starters, small businesses, specialists, agencies, and enterprises.

BrightLocal

Revenue
Overview
  • Local SEO Tools: This tool helps customers import all that is needed to improve online reputation & local search visibility. The tool is approved by over 3,500 digital marketers and SEO agencies.
  • Reputation Manager: This helps with building and manage brilliant businesses with maximum reputation and also grow the customer base.
  • Citation Builder: Bright Local builds and cleans over 825,000 citations yearly to help boost local ranking.
  • Agent Lead Generator: This tool enables users to engage customers, acquire & convert more leads, and grow agency.
Pricing
  • Bright Local (Monthly Payment): Single Business: $29 per month
  • Multi Business: $49 per month
  • SEO Pro: $79 per month
  • Enterprise: Special offering
Target audience

RESEARCH STRATEGY

To answer this request, we commenced our research on the website of each company, where we found some required information, including pricing detail, target market, and core capabilities. We consulted business directory experts, Crunchbase, to retrieve information on the estimated revenues. We have provided all the required information in the project spreadsheet.
Part
02
of two
Part
02

Local Search and SEO/SEM Players: Competitive Landscape (2)

In columns G-K, rows 3-7 of the attached project spreadsheet, information on the companies Linkody, WordStream, SpyFu, AgencyAnalytics, and Web CEO have been provided. WordStream and SpyFu generated an estimated annual revenue of $45 million and $3.8 million respectively in 2018.

SUMMARY OF KEY FINDINGS

RESEARCH STRATEGY

To fulfill this request we commenced our research on the website of each company, where we were able to retrieve some required information including their pricing and core capabilities. We also made use of other sources such as company LinkedIn pages. Our research revealed that all the companies covered in this request are private companies, and as such their revenues were not made public. In this case, we made use of their Crunchbase pages to retrieve information on the estimated revenues. For two companies which are Linkody and AgencyAnalytics, we were unable to retrieve any information on their estimated annual revenues even after searching their website, third-party business information websites including Owler & Hoovers, and even notable news websites such as CNBC and Business Insider, for any news stories with mentions on their revenues. For this, we provided information on the size of the companies. We have provided all the required information in the project spreadsheet.

Sources
Sources

From Part 01