Competitive Landscape: Lead Response Tools

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Competitive Landscape: Lead Response Tools, SalesWhale, and SendSmart have revenues of $1 million, $2.5 million, and $310,000, respectively. SalesWhale is valued at between $21 million to $32 million.


  • Headquarters: Sunnyvale, California
  • Year founded: 2016
  • Funding raised: raised $1.5 million in seed funding in February 2019 and got non-equity assistance for an undisclosed amount in June 2017.
  • Main Investors: Glilot Capital Partners, Microsoft ScaleUp Tel Aviv (non-equity assistance)
  • Revenue: $1 million
  • Valuation: N/A
  • G2 Crowd rating: An overall rating of 4.9 (14 reviews); 9.0 for ease of use; 10.0 for quality of support; and 8.9 for ease of setup.


  • Headquarters: Singapore
  • Year founded: 2015
  • Funding raised: SalesWhale has raised a total of $6.6 million in funding over three rounds. The first two rounds were seed rounds in August 2016 and April 2017 and the third was a series A round in April 2019 when it raised $5.3 million.
  • Main Investors: Y Combinator, Wavemaker Partners, STRIVE, Monk's Hill Ventures, and Juha Paananen. The bulk of the funding ($5.3 million in the Series A round) came from Y Combinator, Wavemaker Partners, STRIVE, and Monk's Hill Ventures.
  • Revenue: $2.5 million
  • Valuation: $21M — $32M
  • G2 Crowd rating: An overall rating of 4.7 (14 reviews); 8.9 for ease of use; 9.9 for quality of support; and 7.8 for ease of setup.

  • Headquarters: Portland, Oregon
  • Year founded: 2016
  • Funding raised: SendSmart had a pre-seed round in May 2019.
  • Main Investors: Launch
  • Revenue: $310,000
  • Valuation: N/A
  • G2 Crowd rating: N/A

    In order to find the valuation of the companies, we searched the company websites and media sources such as Tech Crunch, ZDNet, Fortune, Forbes, Inside, Follow News, and Venture Beat for any source-based information, estimates, or announcements pertaining to the valuation of the companies. While we were able to find such metrics for larger and older companies in the space, we did not find any valuation-related information specific to, SalesWhale, and SendSmart. For example, we found that Conversica (a competitor) raised $31 million of growth capital and is valued at $300 million. Next, we searched for estimates of the valuation on startup and business databases such as Dealroom, Pitchbook, Crunchbase, AngelList, CB Insights, and StartupXplore. However, we were only able to find the valuation estimates of SalesWhale on Dealroom. The valuation estimates of and SendSmart were not provided. Our third strategy was to search the websites of the main investors and SEC filings of the lead response tool companies for any information pertaining to valuations. However, this strategy did not result in any success either. None of the investors have disclosed the valuations at which they invested. Based on our research, we believe this information is not publicly available for both companies. G2 does not have a page for SendSmart.