Identity Resolution Services for Marketing

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Identity Resolution Services for Marketing

All the requested companies focus on audience management in their solution descriptions. Around a half of the companies refers to onboarding when talking about their solutions. Below is a deep overview of the topic.

Commonly used terms

Messaging strategies

Proprietary names

Sources
Sources

Quotes
  • "Intent IQ has the ability to identify multiple devices accessed by a single user (smartphone, desktop, laptop, tablet and connected TV), allowing advertisers the ability to retarget users on any type of device. Reach your prospects on their PC on Monday, connected TV on Tuesday, smartphone on Wednesday, tablet on Friday, and again on their PC on Sunday. This enables you to seamlessly engage and remain top-of-mind with them throughout their path to purchase."
Quotes
  • "The Path To Purchase Insights is an analytics tool that aggregates all the impressions, actions and conversions by users who have interacted with a campaign. Advertisers can review a breakdown of all the different routes that users are engaged with the brand. This tool will allow advertisers to identify the journey of their users and optimize to the path where the most engagement and conversions are occurring."
Quotes
  • "Maintain consumer reach across multiple destinations Direct integrations with us allow you to match your identifiers to different cookies, mobile devices, proprietary platform IDs, and IdentityLinks, producing a unified picture of your audience."
  • "Orchestrating and measuring customer experiences online requires moving data between platforms and applications in a privacy-centric manner. LiveRamp resolves data across channels so you can leverage the cookies, mobile IDs, proprietary platform IDs, or IdentityLinks associated with your audience anywhere you need with single, person-based identifiers. "
Quotes
  • "Leverage your first-party data in the digital and TV ecosystems. LiveRamp’s onboarding solution gives you access to the industry’s largest deterministic identity graph, while also providing direct integrations with the top platforms in the digital ecosystem—from leading DMPs and DSPs to the major social networks, measurement providers, and connected TV services."
Quotes
  • "LiveRamp IdentityLink™ is an identity resolution service that ties data back to real people and makes it possible to onboard that data for people-based marketing initiatives across digital channel"
Quotes
  • "Accelerate and optimize your customer acquisition efforts across channels with the world’s largest selection of data. Gain competitive advantage with custom data blends created by you or with the help of machine learning. Target valuable, hard to find, niche personas to bring into the top of your funnel. Or, spread your net wide and build look-alike models based on your best customers."
  • "Lotame’s unstacked data solutions help marketers and agencies learn more about your most valuable customers, find more like them, and increase engagement across screens, to ultimately increase conversions and loyalty. "
Quotes
  • "Say goodbye to data silos! Data Onboarding can help bring your CRM, subscription or other offline data sources online, to be combined with other data for a complete view of your audience across screens. "
Quotes
  • "FullContact provides businesses with the clarity, context, and confidence to create outstanding customer experiences through industry-leading identity resolution and enrichment."
  • "FullContact ties together data within your internal systems to verify the quality of your data, remove duplicate information, and clean up contact records for an accurate, persistent view of your customers."
Quotes
  • "he solution focuses on high availability and harvesting user data for marketing analysis. It provides almost every feature expected in an advanced CIAM solution. [Akamai's Identity Cloud] is mature and highly scalable, and should be seriously considered by organizations that need high availability, GDPR-compliant consent management, and comprehensive marketing analytics features."
  • "Identity Cloud is a full end-to-end identity as a service (IDaaS) CIAM solution that enables companies to implement enterprise-grade identity management in a fast, flexible way. Engineered with a cloud-native architecture, the solution intelligently scales with application capacity needs to accommodate spikes in traffic and deliver unmatched performance and availability. Identity Cloud is designed to help you build trust in your brand, decrease risk, and mitigate attacks by storing consumer data securely across all regions and applications. Additionally, you can gain usable insights into your customer journeys — from anonymous to known — with a single, global view."
Quotes
  • "Return Path is the world’s leading email data solutions provider. Every minute of every day, its clients and partners trust our data and insights to help them build closer, safer, and smarter relationships with their customers. ReturnPath partner with more than 70 providers of mailbox and security solutions, covering 2.5 billion inboxes—approximately 70 percent of the worldwide total."
Quotes
  • "BounceX Identity helps online business recognize and understand their visitors through improved device identification. Where traditional technology fails, BounceX Identity persists to bring you a unified view of your audience allowing you to form real connections with your known visitors."
  • "Paired with Identity, you can recognize more website visitors on your list – whether you captured their email in-store or online, last week or last year – to reach abandoning visitors with the right message to get them back"
Quotes
  • "We empower brands to drive personalization and relevant marketing with the most accurate 1:1 view of a customer, across multiple channels and devices. "
  • "Using single or multiple identifiers, Throtle Identity Resolution resolves identities enabling brands and marketers to recognize individual customers across channels, screens and stages of their journeys, driving personalized, consistent messaging to fuel marketing success."
Quotes
  • "Using single or multiple identifiers, Throtle Identity Resolution resolves identities enabling brands and marketers to recognize individual customers across channels, screens and stages of their journeys, driving personalized, consistent messaging to fuel marketing success."
Quotes
  • "Lytics runs on Google Cloud, offering the flexibility and power to scale up as needed to handle events from across the enterprise. "
  • "Lytics supports data feeds at the pace of business, giving marketers near realtime access to actions, behaviors, and events that impact user profiling. "
  • "Lytics CDP partners with whatever EDW, CRM, or other customer record strategy is in place, making the data in these systems actionable, and even making richer data easier to push into these systems. "
  • "Accelerate your cross-channel campaigns with actionable insights derived from the centralized intelligence of your customer data. "
Quotes
  • "This cumulative impact of understanding identity future-proofs businesses to win in the connected world."
  • "Delivering actionable identity intelligence continuously corroborated through 50 billion daily transactions across digital traffic, customer interactions and verifications."
  • "Here's how our responsible identity resolution offerings work together to inform critical decisions at every touchpoint."
Quotes
  • "As a modern marketer, you know that personalized, data driven-marketing is not just a trend, it's a necessity. Every day, brands leverage audience onboarding to link the customers they know in the offline world to their digital identities. With data onboarding, marketers like you can"
Quotes
  • "Solving for identity is at the core of every marketing activity. The ability to accurately identify consumers is the most basic prerequisite for marketing analytics, orchestration and execution, and it's becoming increasingly important for marketers to link together disparate systems of audience insights and engagement to foster a more seamless and personalized omnichannel customer experience."
  • "Why MarketingConnect is different"
Quotes
  • "Identity resolution is the linchpin to a people-based marketing strategy and integrated marketing technology stack. It’s the only way to find the right people and continue to engage them. Since a person can be represented by many different signals: name, cookie, email, address, mobile number, device ID, and virtually countless others, identity resolution is the strategy, technology, and process that collects and manages these signals and traces them back to a singular person"
  • "How you link your data across platforms, manage compliance, and extend identity into second- and third-party resources determines your ability to create effective customer experiences. These capabilities are crucial to reaching people in every channel."
  • "Our solution is based on a proprietary identity graph that collates the best available identity information across hundreds of contributing partners using our identity resolution technology. We bring you integrated resolution capabilities to identity, enhance, and activate people-based audiences using industry leading partnerships."
  • "M1 Identity is Merkle’s identity resolution engine that identifies people across a variety of identity signals."
Quotes
  • "Leverage a robust suite of identity solutions that leverage nearly 50 years of expertise in global consumer data and omnichannel identity to power people-based engagements everywhere."
  • "Apply your brand specific identity rules tailored to specific use cases to more effectively unify and integrate customer data for a competitive advantage."
  • "Enable personalized, relevant consumer experiences across digital and offline journeys to drive engagement and business impact."
  • "We build and maintain brand unique identity graphs that provide accurate identity for consumers across offline and digital touchpoints at scale in a privacy-conscious way, enabling you to gain the most comprehensive, omnichannel understanding of your customers."
Quotes
  • "Identity Resolution is a major new upgrade to the Segment platform. The Segment Identity Graph merges the complete history of each customer into a single profile, no matter where they interact with your business. Identity Resolution allows you to understand a user’s interaction across web, mobile, server, and third party partner touch-points in realtime, using an online and offline ID graph with support for cookie IDs, device IDs, emails, and custom external IDs. If you are sending the group call, you can also understand user behavior at the account-level."
Quotes
  • "Store visitor analytics, foot-traffic counts, and demographic insights data for POI. Data can answers questions such as: how often do people visit stores, where did they come from, & where else do they shop?"
  • "Business listing and building footprint dataset for every place people spend money in the U.S. (~5MM POIs). Covers locations for major retail chains, shopping malls, convenience stores, airports, & more."
  • "Business category, open hours, visit count, popular times and more are associated with each place. The top 3,000 brands are mapped to over 1MM POI. Noisy locations are removed (ATMs, Red Box kiosks, etc.). Closed stores are filtered out. Irrelevant businesses (like home LLCs with no employees) are kept out. Here's a guide answering every question you have about POI data."