Free Walking Tours Competitors

Part
01
of three
Part
01

Competitors to Free Tours by Foot

Three companies that are true competitors to Free Tours By Foot are SANDEMANs New Europe, Civitatis, and Free Tour.

Free Tours By Foot

  • Here is a link to its website.
  • Free Tours By Foot provides more services beyond guided walking tours, and it states that traveling can not only be expensive, but free.
  • Regarding its value proposition, Free Tours By Foot claims to be the first tour provider to offer customers the ability to pay the amount that they desire for the service.
  • The firm was founded in the year 2006.


SANDEMANs New Europe

  • Here is link to its website.
  • It is a competitor to Free Tours By Foot as it offers a platform for free walking tours and directly operates in 20 cities throughout the United States, the Middle East, and Europe. The company employs more than 600 local guides.
  • SANDEMANs tagline is that "everyone, regardless of their budget is able to experience world-class tours."
  • It operates as a global agency that not only supply content but continuously searches for innovative and imaginative ways of enhancing its tours.
  • The firm was founded in the year 2004.


Civitatis

  • Here is a link to Civitatis Tours SL's website.
  • The firm is a competitor to Free Tours by Foot as it offers similar free walking tours, while at the same time presenting a platform to book such tours with over 1,030 cities/destinations.
  • The firm's value proposition is that it focuses on the tourists destinations of the Spanish speaking market.
  • In 2018, Civitatis had more than 3 million pleased customers.
  • The firm was founded in the year 2008.

Free Tour

  • Here is a link to the website of Free Tour Limited.
  • The firm is a direct competitor to Free Tours By Foot as it offers free walking tours in more than 90 nations globally. It also provides an online platform for booking a free walking tour.
  • The firm's tag line is "learning more about the world through local eyes," which is how it markets itself.
  • The firm was founded in the year 2014.


Research Strategy:

To provide three true competitors to Free Tours By Foot, we began our research by conducting an exhaustive review of Free Tours By Foot to understand what the company does and offers. We discovered that the firm offers free walking tours by foot and provides a platform through which one is able to book the tours in cities in America and Europe. Free Tours By Foot gives tourist the liberty to pay whatever they think is good based on the performance of the tour guide. Next, we searched for similar firms that offer a platform to book the free walking tours that have presence in America and Europe and use the same model as Free Tours By Foot in regard to the tourists paying the local guide. Through this research strategy, we identified SANDEMANs New Europe, Civitatis, and Free Tour.
Part
02
of three
Part
02

Competitive Landscape - Part One

Free Tours by Foot and SANDEMAN's New Europe are both walking tour companies that offer tours in more than 20 cities across the world. They are both active on social media and use it to promote their upcoming events. While Free Tours By Foot does not have any loyalty programs, SANDEMAN's New Europe allows customers to collect stamps that give them a 50% discount on paid tours.

Free Tours By Foot

BUSINESS MODEL:
FREE WALKING TOURS LOCATIONS:
  • Free Tours by Foot offers walking tours in more than 20 cities worldwide. Some examples include Washington DC, New York, Philadelphia, Chicago, Miami, San Francisco, Nashville, Las Vegas, Charleston, New Orleans, Boston, Los Angeles, London, Berlin, Paris, Dublin, Prague, Rome, Amsterdam, Barcelona, and Dubai.
UNIQUE ASSETS OR STRATEGIES:
  • Free Tours by Foot focuses on promoting its upcoming tours through its website and its social media accounts.
  • They also have a YouTube channel that shows customers highlights from previous events.
  • The company is also active on Facebook, Instagram (3,422 followers), and Twitter (1,277 followers).
  • The company does not have a loyalty program but subscribers receive updates for events through email newsletters.
BRAND OR PARTNER AFFILIATIONS :
  • Free Tours by Foot partnered with Atlantis Audio Tours, which provides audio assistance throughout the tour by using a GPS-enabled app.
  • Free Tours by Foot also partnered with several hotels and travel guides across various location such as New York City, Charleston, Boston, Philadelphia, New Orleans, Chicago, and London.


SANDEMAN's New Europe:

BUSINESS MODEL:
  • The revenue of SANDEMAN's New Europe is $53.5 million.
  • The company generates its income through paid walking tours that cost from 10 to 48 euros.
FREE WALKING TOURS LOCATIONS:
  • SANDEMAN's New Europe offers walking tours in more than 20 cities across the across Europe, the US, and the Middle East. Some of the cities include Amsterdam, Barcelona, Berlin, Brussels, Copenhagen, Dublin, Edinburgh, Hamburg, Jerusalem, Lisbon, Liverpool, London, Madrid, Munich, New York, Paris, Porto, Prague, Seville, and Tel Aviv.
UNIQUE ASSETS OR STRATEGIES:
BRAND OR PARTNER AFFILIATIONS :
  • SANDEMAN's NEW Europe partnered with Eurail (Europe rail lines) to offer a 20% discount on Eurail Pass for SANDEMAN's NEW Europe customers.


Research Strategy:

We began by going through each company's websites, press releases and social media there was no information on investments as most of the information was focused on their upcoming trips. We also tried to locate market reports from IBinsights, IBIS World, PRNewswire, Trekksoft, and Forbes to gather information on walking tours funding. However, most of the information was focused on best practices around how to provide a successful walking tour.


Part
03
of three
Part
03

Competitive Landscape - Part Two

Civitatis and Free Tour have an estimated revenue of $7.6 million and $9.8 million respectively. Both companies provide free walking tours in locations worldwide and promote their upcoming tours on their websites and social media profiles.

Civitatis

Buisness Model

Locations

  • Civitatis conducts more than 320 free walking tours across 182 locations worldwide.
  • Some of the popular locations with a customer review score of 9.6 and above are Barcelona, Porto, Berlin, Tel Aviv, New York, Belem, Athens, Copenhagen, London, Dublin etc.

Marketing Strategies

  • Civitatis promotes the free walking tours by updating information on their upcoming tours on their website and social media profiles.
  • Civitatis offers detailed descriptions of their walking tours so that customers are informed.
  • Also, Civitatis promotes their free walking tours by displaying customer reviews on their tour profiles. The customer reviews are the latest opinions written by customers who have booked and traveled with Civitatis, so customers can get authentic insights and make their choices.
  • Around 90% of their tours can involve a Spanish speaking guide, and this is going to be replicated in future as they enter into different language markets (e.g., Italian, French, English, and Portuguese).

Brand or Partner Affiliations

  • The company ensures that they partner with the best operators within a given destination for a particular activity. They "strongly believe in one product, one provider," and hence, they engage with a sole provider for their walking tours as per the destination, reducing their customers' work in choosing the operators.
  • Civitatis partners with travel agencies and also has an affiliate program to promote its free walking tours. Civitatis obtains visibility and the partners get a wide range of quality products to advertise and make money on the commissions.


Free Tour

Buisness Model

  • Free Tour offers free walking tours and budget-friendly paid tours with authentic local guides.
  • Free Tours partners with locals to either become a guide or upload their tours to the Free Tours website, either as free or paid tours and accept bookings for them. Typically, the company charges a small marketing fee for this.
  • Free Tour also grants its customers the ability to book a private group tour and links them with a suitable travel provider that satisfies their requirements.
  • Free Tours has a variety of offerings such as unique excursions, night tours and pub crawls, themed walking tours, multi-day tour activities, day trips, budget guided tours, etc., which can be booked through its mobile app available for both Android and iPhone.
  • As per ZoomInfo, Free Tour has an estimated revenue of $9.8 million.

Locations

  • Budapest (Hungary), Prague (Czech Republic), Barcelona (Spain), Dublin (Ireland), Berlin (Germany), Madrid (Spain), and Amsterdam (Netherlands) are popular locations for walking tours provided by Free Tours.
  • Free Tours provides these guided tours in over 120 nations globally.

Marketing Strategies

  • Free Tour promotes its services by listing the most popular free walking tours on their website's homepage and on social media accounts.
  • They also promote their free walking tours on their social media channels such as YouTube. Their YouTube channel has travel guides based on cities and popular destinations, which provides insight on what customers can expect.
  • The Free Tour's YouTube channel has 1,794,706 views to date and 3,900 subscribers.
  • The firm's tag line is "learning more about the world through local eyes," which is how it markets itself.
  • Free Tour blogs has articles written on culture and traditions celebrated worldwide to promote its walking tours by destination. One article centers on Halloween, which lists the traditions followed worldwide and also recommends Free Tour's services in certain destinations. Links are included that direct visitors back to the FreeTour home page for bookings.
  • Locals can sign up as tour guides for walking tours on Free Tours, which is one way of promoting the company via the locals and individuals living at each destination.
  • Subscribers receive updates on Free Tour events, contests, and upcoming tours through email newsletters as mentioned in their marketing terms segment.

Brand or Partner Affiliations

  • The company partners with local guides to plan different walking tours, based on their areas of interest and expertise. Tour guides can show tourists popular destinations, local foods, street-art, local landmarks, and cultural traditions. They can develop a customized tour that they can showcase on the Free Tour platform and take bookings.
  • Free Tours partnered with TripAdvisor so that its clients can present ratings and reviews on their tours.

Research Strategy:

Information on the investments on free tours by Civitatis and Free Tours were not available in the public domain. The strategies we employed to find the missing information are outlined below.

To determine investment details for Civitatis and Free Tour, we scoured their company websites, press releases, and social media handles, but we could not locate any such information. Most of the information focused on their upcoming trips/contests, destination descriptions, etc.

Next, we explored investment databases such as Crunchbase, Owler, Craft, etc., to identify any funds received by other companies from Civitatis and Free Tour. However, the data we were seeking was unavailable. Most of the information we came across centered on web traffic and relevant hubs.

Finally, we searched for market reports on free walking tours to find information on market investments companies operating in the space. We wanted to capture any mention of these companies across various market research reports such as IB Insights, IBIS World, PRNewswire, Trekk Soft, among others. Nonetheless, most of the information concentrated on tips and strategies.
Even after expanding the scope of research beyond the 24-month timeframe to obtain data on old investments, we could not locate any relevant insights on investments for Free Tour and Civitatis.
Sources
Sources

From Part 02
Quotes
  • "We have recorded some of our best tour guides giving their tours and put them on a GPS enabled app. We have partnered with Atlantis Audio Tours to provide you with a convenient way to experience our tours. "
  • "Each tour offers an off-line option to view the map and hear the audio of each walk so that you don’t need to have GPS maps running with the app."
Quotes
  • "Cost: Pay What You Like! - Our guides work exclusively for your appreciation. You choose how much you thought the tour was worth. However, we also offer ticketed tours, including private tours."
  • "Reservations: Reservations are required for all of our tours. We can sometimes accommodate walk up guests if space allows."
Quotes
  • "Next time you join a SANDEMANs FREE Tour, you’ll be given a card to start collecting stamps. As you make your way around our network, you’ll accumulate increasingly more generous rewards, ranging from a 50% discount on a paid tour in your second SANDEMANs city, to merchandise, attractions, complimentary tours and more!"
  • "Every day, over 5,000 customers like you join SANDEMANs-promoted tours in our cities around the world. We especially love to see our guests joining us from city-to-city as they pop up in Europe, the Middle East or the USA on holiday, and so we wanted to thank you for your continued loyalty!"
Quotes
  • "SANDEMANs NEW Europe and Eurail have joined forces in a new partnership, offering Eurail Pass holders a 20% discount "
From Part 03
Quotes
  • "Alternatively, others are facilitated by free tour organizations who actively promote and provide assistance to local freelance guides. "
  • "This is done via effective advertising services across a multitude of channels and partnerships with local accommodation partners in return for a relatively small marketing fee while also ensuring the consistently high quality of the guides and the tours they offer."