Companies Similar to Espresa - Part 1 (Bucketlist)
Bucketlist is a startup company that offers two services. Bucketlist.org is a "free online idea and goal setting tool." A second site, Bucketlistrewards.com, is a service that corporations can engage to provide employee recognition and reward programs. Their services focus on setting life goals and connecting them to professional success.
Because the company was founded very recently (in 2015) and is privately held, information on its revenue, initial investment, and investors is not readily available, however, we have incorporated the available information in this spreadsheet.
ORGANIZATION AND BUSINESS MODEL
Bucketlist has 2-10 employees and is based in Vancouver, Canada. The core business idea centers on the "bucket list"--the things an individual would like to experience in life before "kicking the bucket" or dying. Instead of offering a catalog of products as performance rewards, Bucketlist presents employees with an online portal that helps them set goals, earn recognition, and get rewarded. Employees set up individual lists and they can choose from a wide range of experiences--such as driving a race car, taking an art class, or running in a challenging race. Corporations use Bucketlist to build a collaborative and rewarding corporate culture. The company claims that its research shows that the contemporary workforce--and particularly workers from the millennial generation--prefer to be rewarded with experiences rather than products.
Because the company was founded very recently (in 2015) and is privately held, information on its revenue, initial investment, and investors is not readily available.
The company lists an array of corporate clients on its website--including O2E, Gem Hospitality Group, and Global Tax Network. Although the total number of its customers is not publicly available, Bucketlist has 110,000 members and over 2 million goals posted on its site. It is not clear how many of the members and goals are specific to the free goal setting service as opposed to the employee rewards programs.
Bucketlist recognizes that today's workers are motivated by life goals, which include the desire to have interesting and challenging experiences. It provides a free online service to motivate individuals to identify and reach their life goals. By linking success in the workplace to the realization of life goals, Bucketlist allows employers to create a corporate culture where employee success aligns with the accomplishment of life goals--leading to greater workplace satisfaction.