E-Learning/E-Courses: Competitor Pricing

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01

ELearning Competitive Landscape:  Edgenuity and Khan Academy

Edgenuity provides a pricing model based on a per-student model ranging from $350-$1000 per student for each course. Khan Academy is a non-profit company that runs solely off of donations and does not follow a pricing model as they offer free courses. Below we have provided details of each company which can also be found in the attached spreadsheet.

EDGENUITY

  • Course range from 40-60 hours per semester.
  • Edgenuity charges $350-$1000 per student.
  • The students only have access until the course end date, while the teachers and administrators have access until the designated date set by Edgenuity on a case by case basis.
  • The company offers professional development packages. These allow schools to utilize Edgenuity teachers, create a blended learning environment, or incorporate Edgenuity into an already established learning environment. "Professional Development training starts at $2,500 per site per day."
  • The company partners with WebbAlign Depth of Knowledge as well as SOPHIA Learning.

KHAN ACADEMY

  • While the company does not provide data on the length of hours estimated per course, each course is expected to take one semester.
  • The courses are completely free as the company is completely run from donations.
  • Access to each course is unlimited.
  • Because the company runs off of donations, they offer free courses and they do not provide any pricing plans.
  • The company partners with several companies that provide content for their courses, however, they do not have any partnerships with content distributors.

RESEARCH STRATEGY

In order to determine the competitive landscape of Edgenuity and Khan Academy we conducted a thorough search of each companies website, press releases, and case studies. Through this search we found all the required information for each company. Through searching Khan Academy's website, we found that they partner with several companies to produce educational content, however, there is no record on their site, through publications, or case studies that provided any additional partnerships. Because the company provided a list of partners that did not include any curriculum distributors, nor is there any mention of additional partnerships through other sources, we concluded that the company does not have any of these partnerships.
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Part
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ELearning Competitive Landscape: Udemy, e-Learning for Kids

The timeline for an Udemy course ranges from 30 minutes to 8+ hours, while the course instructor sets the course pricing. Udemy offers premium services, which include instructor coupons and promotion programs. On the other hand, e-Learning for Kids is a non-profit that provides free and fun digital education for children around the world. Details on these two platforms are available in rows 5 and 6, columns C to I of the attached spreadsheet.

E-LEARNING COMPETITIVE LANDSCAPE

UDEMY:

E-LEARNING FOR KIDS:

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Part
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Alison

The required information for Alison have been provided on row 7, columns C to I of the attached spreadsheet. Alison's 1,000+ courses are free for users to access for an unlimited time. Users can purchase the premium package to access additional features such as removal of advertisements, access to CV builder features, and discounts for purchasing of certificates.

SUMMARY OF FINDINGS

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