Digital Marketing Competitive Landscape

Part
01
of four
Part
01

Hux Competitors - Part 1

HubSpot Marketing Hub and Adobe Marketing Cloud are two competitors to Hux by Deloitte in the digital marketing space. The completed details for both companies have been entered into rows 2-3, columns A-J of the attached spreadsheet.

HUBSPOT MARKETING HUB

  • HubSpot Marketing Hub enables users to grow traffic, convert leads, and monitor all of their marketing funnels in one place.
  • The company has its headquarters in Massachusetts, United States.
  • The company's offerings include blogging, landing pages, email, marketing automation, lead management, analytics, CMS, social media, SEO, and calls-to-action.

ADOBE MARKETING CLOUD

  • Adobe Marketing Cloud is an end-to-end digital marketing platform which helps users to manage, personalize, optimize, and coordinate their cross-channel campaigns for B2B and B2C customers.
  • The company's headquarters is located in California, United States.
  • The company's verticals include financial services, government, high tech, manufacturing, retail, and telecommunications.

RESEARCH STRATEGY

Since ExactTarget (Salesforce Marketing Cloud) was identified as a competitor to Hux by Deloitte, we found competitors of Salesforce Marketing Cloud in the digital marketing space on Getapp and Datanyze. We selected HubSpot Marketing Hub and Adobe Marketing Cloud.


Part
02
of four
Part
02

Hux Competitors - Part 2

Infusionsoft and Marketing 360 are two competitors to Hux by Deloitte in the digital marketing space. The completed details for both companies have been entered into rows 4-5, columns A-J of the attached spreadsheet.

INFUSIONSOFT

  • Infusionsoft, which is now known as Keap, offers a Campaign Builder that can help users to work automatically to capture and tag new leads, assign tasks, and send emails that convert leads to clients.
  • The company has its headquarters in Arizona, United States.
  • The company's offerings include CRM, messages, appointments, sales pipeline, marketing automation, integrations, reporting, and insights.

MARKETING 360

  • Marketing 360 provides users with a marketing team and tools to enable them to focus on running their business. It integrates with their website and CRM to make it easy to track results.
  • The company's headquarters is located in Colorado, United States.
  • The company's verticals include accounting, beauty services, child care, ecommerce, financial services, medical, real estate, and retail.

RESEARCH STRATEGY

Since ExactTarget (Salesforce Marketing Cloud) was identified as a competitor to Hux by Deloitte, we found competitors of Salesforce Marketing Cloud in the digital marketing space on Getapp and Capterra. We selected Infusionsoft and Marketing 360.

Part
03
of four
Part
03

Hux Competitors - Part 3

Kentico and Sailthru are two competitors to Hux by Deloitte in the digital marketing space. The completed details for both companies have been entered into rows 6-7, columns A-J of the attached spreadsheet.

KENTICO

  • Kentico digital marketing solution enables users to have a 360-degree view of their customers and perform real-time actionable insight to help them deliver great customer experiences.
  • The company has its headquarters in Czech Republic.
  • The company's offerings include GDPR and data protection, marketing automation, content personalization, A/B testing, and integrated campaign management.

SAILTHRU

  • Sailthru provides email, web, and mobile experiences to boost revenue, enhance customer lifetime value, and eradicate churn.
  • The company's headquarters is located in New York, United States.
  • The company's verticals include luxury, beauty, sports, jewelry, and fashion.

RESEARCH STRATEGY

Since ExactTarget (Salesforce Marketing Cloud) was identified as a competitor to Hux by Deloitte, we found competitors of Salesforce Marketing Cloud in the digital marketing space on Getapp and we selected Kentico and Sailthru.
Part
04
of four
Part
04

Hux Competitors - Part 4

SAP Marketing Cloud and Oracle Eloqua are two competitors to Hux by Deloitte in the digital marketing space. The completed details for both companies have been entered into rows 8-9, columns A-J of the attached spreadsheet.

ORACLE ELOQUA

  • Oracle Eloqua is a modern platform for successful demand generation, email marketing, and lead management engagement which provides strategies that are aligned to customer needs.
  • The company's headquarters is located in California, United States.
  • The company's verticals include media, retail, technology, finance and education.

SAP MARKETING CLOUD

  • SAP Marketing provides fast and accurate audience discovery, targeting, and segmentation. It gives customers insight from a single view and delivers personalized experiences.
  • The company has its headquarters in Germany.
  • The company's offerings include dynamic customer profiling, audience segmentation, lead engagement, and account-based marketing.

RESEARCH STRATEGY

Since ExactTarget (Salesforce Marketing Cloud) was identified as a competitor to Hux by Deloitte, we found competitors of Salesforce Marketing Cloud in the digital marketing space on IT Central Station and we selected SAP Marketing Cloud and Oracle Eloqua.
Sources
Sources