CES Media Coverage

Part
01
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Part
01

CES Media Coverage - Part 1

According to the multiple lists of brands receiving the most coverage in CES from 2015, 2016, through 2017 to 2019, the brands that have been consistently receiving the most coverage in the past five years include Intel, Google, LG Electronics, Samsung, and Lenovo.

INTEL

  • California-based Intel manufactures devices related to computing and communications, including computer system processors, motherboards & kits, chipsets, structured ASICs, network interface controllers & integrated circuits, memory & storage, graphics chips, and embedded processors.
PRODUCTS SHOWCASED AT CES 2015-2019
  • At CES 2015, Intel introduced Curie, a wearable technology designed for smart clothes.
  • At CES 2016, Intel unveiled Yuneec Typhoon H drone, a smart drone that has technology which allows it to automatically dodge obstacles.
  • During CES 2017, Intel displayed the first "10nm-powered 2 in 1 PC running Intel’s next-generation processor, code named Cannon Lake."
  • At CES 2018 AND 2019, Intel's keynote focused on its "49-qubit quantum computing chip," a breakthrough in quantum technology, and a 10nm Xeon Scalable server processor, code named Ice Lake, respectively.

GOOGLE

  • Google offers services and products related to the internet, including software, hardware, search engine, cloud computing, and online advertising technology.
PRODUCTS SHOWCASED AT CES 2015-2019
  • Although Google did not unveil a product a CES 2015, it had a presence there. For example, there was social media buzz and discussions about a smoke detector developed by Google's Nest division, that stood as the "poster child of the smart home sector."
  • In CES 2016, Google took the opportunity to showcase their progress in the IoT space by introducing two new language products, Brillo and Weave.
  • Google's product, Google Assistant; " the digital helper built into the Home," received some media buzz during CES 2017.
  • During CES 2018, Google stole the show when it announced that it was teaming with "four consumer tech companies to bring its digital helper to the video screen," a direct challenge to rival Amazon.
  • This year, still on their Assistant platform, Google announced that "the Assistant will be in 1 billion devices by the end of the month. That includes phones, smart speakers, and household appliances."

LG ELECTRONICS

  • Located in Seoul, LG Electronics manufactures smartphones, smart appliances, wearable devices, televisions, refrigerators, home theater systems, and washing machines.
PRODUCTS SHOWCASED AT CES 2015-2019
  • During CES 2015, LG unveiled its expanded OLED TV lineup, including "4K OLED TVs — flexible, curved, and flat models spanning 55 inches, 65 inches, and 77 inches in display size."
  • At the 2016 CES conference, LG Electronics introduced the LG Signature range, "a series of super-premium products that "maintain their essence"."
  • LG unveiled the LG signature W7 OLED TV at CES 2017 and in 2018, the company was back with a more advanced technology to pick up right where the W7 left off. LG showed off its OLED TV 4K HDR Smart TV (W8).
  • At CES 2019, LG Electronics announced "four new OLED TV ranges coming this year, the Z9, W9, E9, and C9 ranges, and two new flagship LCD ranges, the SM9X and SM8X ranges."

SAMSUNG

  • Samsung, based in Seoul, is one of the world's largest producers of electronic devices, including digital media devices, memory chips, integrated systems, appliances, and semiconductors.
PRODUCTS SHOWCASED AT CES 2015-2019
  • At its CES 2015 announcement, Samsung unveiled Milk VR, a virtual reality game, "available exclusively on Samsung's mobile VR platform Gear VR."
  • During CES 2016, Samsung displayed its Family Hub Refrigerator, an IoT-powered smart home appliance that helps families "improve food management and family communication."
  • At CES 2017, Samsung unveiled its first-ever gaming laptop, "a dual washer, and dryer laundry system."
  • Rather than focusing on product after product during its press announcement at CES 2018, Samsung focused on detailing its vision for what it refers to, "the intelligence of things," and how its products integrate with it. One way it does that "will be through Bixby, it's voice assistant" that first showed up on the 2017 Galaxy 8S.
  • During this year's CES, Samsung made headline news for its new TV series, the Q900 8K QLED TV "powered by artificially intelligent software that can adjust and improve non-8K content to be more crisp and clear."

LENOVO

  • Beijing-based Lenovo manufactures and distributes personal computers, tablets, smartphones, workstations, servers, and smart televisions.
PRODUCTS SHOWCASED AT CES 2015-2019
  • At CES 2015, Lenovo unveiled a series of new updates, including the "Intel 5th-gen Core-powered X1 Carbon in ThinkPad refresh," for its business user-focused laptop.
  • During CES 2016, Lenovo made its mark, announcing its "multifunctional Think Pad X1 Tablet with a built-in projector and a 3D camera, IdeaCentre 610S with a mobile projector that can transform any wall into a 100″ screen to all-new Think Pad X1 Carbon."
  • At CES 2017, Lenovo announced "a new family of ThinkPad X1 portable PCs, a revision to its Surface Pro-like Miix 2-in-1, and a set of new gaming laptops."
  • At CES 2018, Lenovo displayed "the new Always Connected Miix 630 2-in-1 detachable and the ThinkPad X1 family, designed to provide uncompromised durability, and a smarter PC experience."
  • Lenovo showcased "Lenovo Smart Clock with the Google Assistant, Lenovo Smart Tabs powered by Amazon Alexa, and Yoga S940 ultra-slim Windows" during the 2019 Consumer Electronics Show (CES).

RESEARCH STRATEGY

To identify brands that have been consistently receiving the most media coverage for the past five years at the CES, we researched publicly available industry reports and credible media sites. Onalytica, the international media analysis firm, compiles an annual list of the top 100 global CES brands based on their media mentions. We analyzed the brands that appeared on the list from 2015 to 2019 as receiving the most media coverage and identified Samsung, LG Electronics, Lenovo, Google, and Intel, as such.
Part
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Part
02

CES Media Coverage - Part 2

The top 8 journalists who covered the most news and content about CES 2019 focused on the following topics: smart assistance, streaming services/ads, robots, autonomous vehicles, electric vehicles, VR, laptop, audio/Bluetooth, health/medical, home electronics, Samsung Galaxy, flying cars, automotive tech, smart TVs, and 5 G. The top reporters by volume of coverage at CES 2019 are Kyle Wiggers, Brian Heater, Dean Takahashi, Andrew Gebhart, Jeremy Horwitz, Chaim Gartenberg, Molly Price, and Corinne Reichert.

1) KYLE WIGGERS

  • Kyle Wiggers wrote the most stories about CES 2019, mostly focusing on automotive technology and home electronics.
  • Under automotive technology, Wiggers presented companies' discussions during CES 2019 about the impact of artificial intelligence and machine learning and how they will impact "gadgets, smartphones, tablets, smart speakers, smart displays, security systems, and televisions."
  • For home electronics, Wiggers wrote about the "top 10 products at CES 2019 that work with Alexa or Google Assistant."

2) BRIAN HEATER

3) DEAN TAKAHASHI

4) ANDREW GEBHART

  • Smart assistants and audio/Bluetooth were Andrew Gebhart major focus for CES 2019.
  • Among the stories he wrote regarding smart assistants, Gebhart wrote about how Google Assistant Connect enables device makers to roll their own hardware.
  • Gebhart also addressed the new iHome’s Alexa speakers introduced during the 2019 Consumer Electronics Show.

5) JEREMY HORWITZ

  • Jeremy Horwitz wrote most stories about 5G and VR technology.
  • Horwitz covered live 5G demos at Intel and Qualcomm’s 2019 CES booths, and also the new Samsung 5G Prototype Smartphone and the end-to-end 5G wall.
  • He also covered the recent AR and VR technology advancements at CES 2019.

6) CHAIM GARTENBERG

  • Chaim Gartenberg stories focused mostly on laptop and tablet computers.
  • Gartenberg wrote about Huawei's new MateBook 13, unveiled at CES 2019 and how it offers stiff competition to Apple's MacBook Air.

7) MOLLY PRICE

8) CORINNE REICHERT

  • Corinne Reichert wrote most stories about 5G and autonomous vehicles.
  • Reichert 5G announcements out of CES 2019 included "Samsung's prototype 5G smartphone, Intel's SoC, Verizon's 5G showcase with Disney, Sprint's 5G and IoT combination, Qualcomm's promises on the value of 5G, and even Cisco's vision of 6G."
  • She also covered Intel's plan unveiled at CES 2019 to extended its "autonomous driving trials in Israel to provide an entire mobility-as-a-service offering across the car, software, platform, mapping, and safety mechanisms."

RESEARCH STRATEGY

To identify journalists who covered the most news and content about CES 2019, we researched publicly available industry reports and credible media sites. Quid, a software firm that offers research on Consumer Electronics Shows (CES), "mapped popular topics from more than 2,500 articles written about the conference in 2019 and identified relevant journalists by factors such as the volume of coverage, influence with online audiences, and article sentiment." From the list, we selected the top reporters by volume of coverage.
Sources
Sources

From Part 01
From Part 02