Brand Design Industry - USA

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Part
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Company Overview - Bulletproof and Blue Marlin: United States

Gush Mundae is the founder of Bulletproof, and the brands that the company works with are the Coca Cola Company, Arla Foods, Unilever, and SC Johnson. In the past twelve months, Bulletproof has won seven awards. Andrew Eyles is the CEO of Bluemarlin, and the company currently works with Schweppes, Ballantine's, and Thatcher Rascal, among others.

Bulletproof

Senior Team

  • David Edwards joined Bulletproof as the new business manager in January 2019. Before joining the company, he worked at Coley Porter Bell as the head of new business.

Brands They Work With

  • They work with the Coca Cola Company, Arla Foods, Unilever, SC Johnson, Heineken, Quorn Foods, Mondelez International, Warburtons, Kraft Heinz USA, Kellogg's, Pizza Express, and Yoomoo.

Awards Won in the Past 12 Months

Blue Marlin

Senior Team

Brands They Work With

  • Schweppes, Ballantine's, Thatchers Rascal, Kinnie, Battery, Penfolds, Sensodyne, Britannia, Muller, Dr. Beckmann, Allt-A-Bhainne, Wainwright's, and Koff.

Awards

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Part
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Company Overview - Landor and CBX: United States

Landor is a global branding agency with 26 offices scattered throughout the globe. Gabriel Miller just came on board in March 2019 as the President, Americas when he left IBM iX, IBM’s digital and design agency. CBX has two offices in the United States and one sister agency in Paris. Some brands they have worked with are Hormel, Maddy and Maize, Valvoline, General Mills, Pillsbury, and Land O Lake.

Landor

  • Landor is a branding agency with 26 offices around the globe.
  • Their offices are located in Bangkok, Beijing, Cape Town, Chicago, Cincinnati, Dubai, Geneva, Guangzhou, Hamburg, Hong Kong, Istanbul, Jakarta, London, Melbourne, Mexico City, Milan, Moscow, Mumbai, New York City, Paris, San Francisco, Seoul, Shanghai, Singapore, Sydney, and Tokyo.

Senior Team

  • Gabriel Miller was recently appointed in early 2019 as President, Americas. "Miller recently served as executive partner and NYC studio leader at IBM iX, IBM’s digital and design agency. Prior to IBM, he held leadership positions on both the East and West Coasts and was president of Resource/Ammirati and co-president of Avrett Free Ginsberg. Miller has worked with a variety of top brands including Bacardi, Coca-Cola, Fox Sports, JetBlue, McDonald’s, Nestlé, Neutrogena and Toyota."
  • The Executive Director of Business Development is Durk Barnhill. "Prior to his position at Landor, Barnhill was CEO of Saatchi & Saatchi New York, where he served as a member of its worldwide executive board. His previous agency experience includes president of Taxi and business development leader at Mother in New York."

Brands Worked With

  • Landor's clients include Accenture, Barclays, Citi, Council on Foreign Relations, Diageo, FedEx, IAVA, Leviton, National September 11 Memorial & Museum, New York Life Insurance Company, and Sony.
  • Landor has also helped Petbarn, Kelloggs, British Airways, Brute, Nike, Apple, Volvix, Magrabi, Holler and Dash, Etihad Airways, Kraft, BMW, Henkel, Old Spice and BP with re-branding and refreshing.

Awards Won in the Past 12 Months

CBX

  • CBX is a branding agency with a total of two offices located in New York City and in Minneapolis. They also have a sister agency called the Lionsdale Agency located in Paris.

Senior Team

  • Rick Barrack is the Chief Creative Officer and a founding partner. Before founding CBX, he worked at Milton Glaser, Gerstman+Meyers, LPK, and FutureBrand.
  • Nancy Brown is a founding partner of CBX, and "responsible for the overall direction and management of creative, account, production and business development teams."
  • Todd Maute is a partner at CBX and is in charge of retail.
  • Gregg Lipman is a managing partner. He is responsible for the overall direction and management of the New York office.
  • James Berman is the CFO at CBX. Previous to this position, he worked as a CFO for HL Group Partners.
  • Satoru Wakeshima is the Chief Engagement Officer. Before joining CBX, "Satoru was Executive Vice President and General manager of the creative group at Sterling Brands, Group Director at Frankfurt Balkind, and Senior Account Director at Desgrippes Gobé."
  • Our search for any senior employee turnover within the past 12 months turned up nothing. There was also nothing on their website that indicated there was any kind of turnover in the past 12 months that was relevant to their New York City office.

Brands Worked With

  • CBX has worked with Hormel, Maddy and Maize, Teawell, Bromley's for Men, Valvoline, MaraNathe, General Mills, Jason, The Art Of Shaving, Pillsbury, The Good Table, Land O Lakes, Green Valley, Brew York City, Vyze, Axion Spor Cafe, Baked by Melissa, Kotex, Man Cave Meats, BMW/Sotheby's, Avalon, Duane Reade, and Terra.

Awards Won in the Past 12 Months

  • A press search on CBX's website as well as Google, turned up zero results for any awards won in 2019. In fact, the last time they posted about winning an award was back in 2016.
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Part
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Company Overview - Force Majure and Elmwood: United States

Force Majeure only has one office. It is located in New York City. They specialize in helping spirit and wine brands, beauty and wellness brands, and life style brands. On the other hand, Elmwood has agencies in five major cities, and this year they topped the DBA effectiveness league for a 10th year in a row.

Force Majeure

Senior Team

Brands Worked With

Awards Won in the Past 12 Months

  • Force Majeure has been nominated for the PAC Global Leadership Awards (2020) for their work with Comte de Dampierre and The Good Stuff.
  • The San Francisco World Spirits Competition held its annual packaging design awards "recognizing creativity, impact and execution within the spirits category." The 2019 panel of judges selected 50 entries and gave Cîroc Black Raspberry a bronze award for its design excellence.
  • Force Majeure's branding and packaging work for The Good Stuff won the A'Design Awards which is a "global competition recognizing the best of arts, architecture, fashion, communication and product design." In addition, The Good Stuff, an innovative range of no-rinse conditioners, won Silver in the Packaging Design Category.
  • Force Majeure's work for 44˚N by Comte de Grasse won Third Place in the Clear Spirits category at the Dieline Awards, which is the "industry leader in recognizing the best in consumer product packaging design worldwide."
  • The brand and digital work for Robert Marc NYC done by Force Majeure won the Indigo Design Award which is a "global creative competition, celebrating the best of digital design." In addition, they also won for their brand work for WantedDesign.

Elmwood

  • Elmwood is a branding agency with offices in Leeds, London, New York City, Melbourne, and Singapore.

Senior Team

Brands Worked With

  • Elmwood works with Carlsberg, Alpro Caffe, Knotel, Stirrd, Joii, Yushoi, HIgh5, Kopparberg, Lost Sheep Coffee, LW Theatres, Zenauto, and Rishi Tea.

Awards Won in the Past 12 Months

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Part
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Company Overview - Safari Sunday and Little Big Brands: United States

Safari Sundays say that they are culturally driven brand consultants. They have one office and it is in Brooklyn, New York. Little Big Brands has one office located in White Plains, New York, and some of their clients include Bic, Henkel, Nestle, Pepperidge Farms, Pfizer, Unilever, Merck, Bayer, Bolthouse Farms, Campbells, and Colgate-Palmolive.

Safari Sundays

Senior Team

Brands Worked With

Awards Won in the Past 12 Months

Little Big Brands

Senior Team

Brands Worked With

  • Some clients that Little Big Brands work with are Bic, Henkel, Merz, Nestle, Pepperidge Farms, Pfizer, Unilever, Merck, Fleet, Wellspring, Bayer, Bolthouse Farms, Campbells, Colgate-Palmolive, and Georgia Pacific.
  • Some brands that the company has worked with are Forth, Kind Kids, Compound W, White Rain, Yardley, Chabaso, Geritol, Lionshead, Midnite, Preparation H, Solemates, Fiber Choice, Contac, and Zicam.

Awards Won in the Past 12 Months

Part
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Part
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Company Overview - Pentagram and Dragonfly: United States

Michael Bierut and Michael Gericke are partners and owners at Pentagram, and some of the brands that the company has worked with include Starbucks and Netflix. Kim Davis is the founder of Dragonfly Marketing, and some of the brands that the company has worked with include The American Legion World Series and Cleveland County Water.

Pentagram

Senior team

Research Strategy

For Pentagram, we were not able to find Matt Willey's LinkedIn profile and for Dragonfly, we were not able to find the LinkedIn profiles for Kim Davis, Jeniffer Hart and Brittany Beam. This could either be due to the fact that they are beyond the reach of our networks or they do not have profiles on LinkedIn.

We were also not able to identify any recent turnover in Dragonfly's senior team. Our first strategy was to check the company website, specifically the 'About Us' section, where they had details on their team. We were hoping that we would find insights on when the team members started working at the company. However, this strategy proved futile as we were only able to find information on the team members and their titles.

Next, we tried to look for news and media articles, which usually mention any recent changes in a company, including turnover of any senior team members. While we were able to locate a recent news article from Shelby Star, it did not contain any relevant information on senior team turnover.

Lastly, we checked LinkedIn and searched for people who were no longer working at the company or had recently been hired, in order to identify any recent turnover. However, the only people that we were able to find have been working with the company for several years, so their information was not relevant.
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Part
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Company Overview - Sterling and WPP — Group: United States

Sterling Brands is a brand strategy company headquartered in New York, United States. WPP is the world’s largest advertising company with offices in 112 countries, its New York office is headed by Kristal Herr, who is the president.

Sterling Brands

Senior Team

Senior Team Turnover

Recent Works

Awards

  • A search through media and Sterling Brands press releases shows that the company did not receive any award within the last 12 months.

WPP Group

Senior Team

Senior Team Turnover

Recent Works

  • The company's clients include 369 of the Fortune Global 500, all 30 of the Dow Jones 30 and 71 of the NASDA,Q 100 companies.
  • Some of the brands WPP has worked with are Nike, Volvo, Adidas, Fanta, Dove, Verizon, IBM, Adobe.

Awards

Part
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Part
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Company History - Design Bridge

Established in 1986, Design Bridge is a highly-awarded marketing and advertising agency that is headquartered in London, UK. The company caters to clients in more than 40 countries and has locations in Shanghai, Amsterdam, New York, India, and Singapore. In 2017, the company was bought up by WPP Group; however, it remains an autonomous company.

Design Bridge - 1986 to 1990s

  • Design Bridge was founded in 1986 by Graham Shearsby and Nick Verebelyi in London, UK.
  • It was established as a brand design agency that offers branding strategies and marketing services.
  • In 1995, the company expanded its market by opening an office in Amsterdam. Its Amsterdam office was set up with eight professionals and led by David Rivett. The company mentioned that it would offer the same services it offered in its London location - corporate work, graphics, and branding.
  • Design Bridge only had 76 employees in 1995 and three divisions - packaging, graphics, and structure.

Design Bridge - 2000s

  • Design Bridge opened a New York location in 2008.
  • By 2009, the company set up base in India and already had an established location in Singapore. The company stated that its expansion to India was fueled by its portfolio of clients in Asia-Pacific, including Tiger Beer, Unilever, Tata Group, Sara Lee, and J&J, among several others. It partnered with Brandscapes, an analytics firm in India, to have a seamless expansion and appeal to locals in the country. DesignBridge catered to clients in more than 40 countries in 2009.
  • The same year (2009), one of Design Bridge's founders, Nick Verebelyi, left the company to pursue new opportunities. Verebelyi left Design Bridge following the "amalgamation of 3D branding and structural packaging arm Design Bridge Structure into the Design Bridge London business." Prior to the merger, Design Bridge Structure and Design Bridge London were different entities.

Design Bridge - 2010s

  • In 2011, Design Bridge opened a new location in Shanghai as its Asia-Pacific clients were increasing. It reported having 94 employees by this time.
  • The company was acquired by WPP Group in 2017 for an undisclosed amount. It reported a 2016 revenue of £40 million with gross assets of about £28 million. Design Bridge also announced that it employed about 400 people across all its locations. It was reported that Design Bridge would still operate as an independently-positioned and distinct brand. The deal was done to strengthen WPP's "capability in branding and identity."
  • Currently, Design Bridge works with and caters to well-known companies like Diageo, Mondelez, MasterCard, Fortnum & Mason, and Unilever.
  • The company has won several international creative awards "including Pentawards, Clio Awards, FAB Awards, New York Festivals, D&AD and DBA Design Effectiveness."
  • Although WPP Group is a public company, its 2018 annual report mentions nothing about Design Bridge. This could be due to the fact that Design Bridge still operates as an independent company.
  • As of 2019, it appears the company no longer has a location in India.
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Part
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Company History - Bulletproof and Blue Marlin

Bulletproof was founded in 1997 by Gush Mundae and Johnny Stewart. bluemarlin was founded in 1993 by Andrew Eyles and David Hodgson. A look at the company history of each has been provided below.

Bulletproof Company History

  • How: The founders of Bulletproof met in art school where they were studying advertising and graphic design. This was in the early 90's. The pair bonded over shared beliefs. After graduation, one of the founders became frustrated with the advertising companies they had tried to work for and decided to launch their own, Bulletproof.
  • When: Bulletproof has been in business for 21 years. The company was founded in 1998.
  • Who: Gush Mundae and Johnny Stewart

Bulletproof Growth Journey

  • Bulletproof's founder, Gush Mundae, stated in an interview that when they first founded the company, they would pitch for "everything and pretty much worked seven days a week."
  • Six months after founding Bulletproof, Mundae was invited to pitch for a Disney campaign. After winning the campaign, Mundae convinced their college friend, Johnny, to hop on board.
  • Mundae notes that they couldn't afford to hire experienced advertisers in the beginning, so they looked for fresh talent and focused on nurturing it.
  • The company eventually went on to win campaigns for Coca-Cola, which Mundae says was a "huge turning point for the business." This campaign allowed Bulletproof to grow their team and provided the opportunity for them to work with very experienced marketers.
  • By 2012, the company had a slew of high-profile clients including, Kraft, Heineken, and Georgia Pacific.
  • Mundae notes that the company's biggest growth challenge to date is scaling their team to meet their growing demand and finding the right individuals to add to the team.
  • Bulletproof currently employs over 200 people. This has grown from 50 employees in 2012.
  • They currently operate in four cities (London, New York, Singapore, and Amsterdam. London is the company's headquarters location). As of 2016, the company was only operating in three cities (London, New York, and Singapore). As of 2012, the company was only operating in two cities (London and New York).
  • Bulletproof won a Gold Award at the DBA Design Effectiveness Awards in 2019.
  • In 2011, the company was rated among the top five independent design agencies in the UK, according to an industry survey published by Design Week.

bluemarlin Company History

bluemarlin Growth Journey

  • In 2011, bluemarlin began expanding its business globally, expanding their presence in the U.S., Australia, and the UK. The company added 15 new staff positions.
  • In 2011, bluemarlin acquired $3.5 million worth of new business from major brands such as Unilever and Dole.
  • In 2013, Blue Marlin rebranded itself as bluemarlin.
  • In 2014, bluemarlin began recruiting for a global brand director and senior brand strategist.
  • bluemarlin was a finalist in the 2014 Grocer Marketing, Advertising & PR Awards for their ZEO campaign, followed by bluemarlin winning a Pent Award for their Forces Sauces campaign.
  • In 2015, bluemarlin announced that they were striving to penetrate the Asian market.
  • bluemarlin currently has offices in London, New York, Mumbai, and Bath. Their headquarters is in Bath. However, in 2013, the firm had a total of five locations.

Research Strategy

To fulfill this request, our team first began by analyzing the company websites and profiles of bluemarlin and Bulletproof. It was noted that both of their websites were quite scarce when it came to providing useful insights about the company histories. Likewise, neither company appears to have a Crunchbase profile, which is often a good source to learn about a company's growth history. Additionally, because both brands are privately held, they do not have an annual report, which would also be a key way to uncover information about a company's history. Due to this overall lack of information, we next began sourcing insights from founder interviews. While this method appeared to work well for Bulletproof, which had some quite insightful founder interviews publicly available, these interviews were not so widely available for bluemarlin. This is primarily because the available interviews with the founder are not focusing on the company's history, but rather their portfolio/work. As a result, we then turned to conducting a first-hand historical analysis of bluemarlin's social media feeds. While these collective research paths revealed some useful insights, overall, bluemarlin's social media accounts were also focused on the company's work/portfolio and sharing content rather than providing insights specific to the company's growth. Overall, while we were able to provide a comprehensive profile for Bulletproof, information about bluemarlin was found to be lacking with regard to their company's history and insights about the company's growth from company founders and leaders.
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Part
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Company History - Landor and CBX

Landor was founded in 1941 by Walter Landor. CBX was founded by four partners in 2003.

Landor

  • Landor was founded by a German expatriate — Walter Landor — in 1941 as Walter Landor & Associates.
  • The company specializes on using "design and visual imagery to create recognized brands and corporate identities for clients and their commodity products."
  • In 1964, Mr. Walter moved the company's headquarters from his small Russian Hill in San Francisco to a ferryboat named the Klamath.
  • In 1974, John M. Diefenbach became the CEO and president of Landor. Diefenbach oversaw the day-to-day running of the company and its expansion into Tokyo, Mexico City, and Europe with some large clients such as Bank of America, Hewlett-Packard, Cotton, Oscar Mayer & Co., and San Francisco International Airport.
  • In 1988, the company was renamed from Walter Landor & Associates to Landor Associates and its headquarters was moved once more from the Klamath to a new office in San Francisco.
  • In 1989, Landor Associates was acquired by Young & Rubicam (Y & R) and it became a subsidiary of the WPP Group PLC. Following the acquisition, Diefenbach became the director of corporate development with Y & R having been replaced by Donald M. Casey as the CEO of Landor Associates. Casey was replaced by Edward Vick two years later, and in 1993, Clay Timon replaced Vick.
  • From 1990 through 1992, Vick turned around the financial state of the company by downsizing the company's global workforce by 30% to 350 people, and shut down "5 of its 21 offices as revenues dropped to about $40 million."
  • In 1995, Walter Landor died aged 81. Between 1990 to 2000, some prominent projects executed by Landor Associates were the branding of the 1996 Olympics in Atlanta, Nagano in 1994, and Salt Lake City in 1996.
  • In 2000, Landor Associates acquired St. James Associates, a strategic brand consultancy based in Chicago.
  • In 2003, Craig Branigan replaced Timon as the company's CEO and president.
  • Landor Associates also completed the acquisition of an Australian branding firm, LKS, in 2004.
  • Landor currently has offices throughout the U.S., Europe, Asia, and Latin America.
  • Kellogg's, GE, Fuji Film, 20th Century Fox, Philip Morris, and 3M are some of Landor's clients.

CBX

Research Strategy

Due to the limited availability of information on the history of CBX, your research team could not provide a detailed history of the company. First, we searched through the website of the company and its social media page. No information related to the history of the company was found. Next, we searched through media publications hoping to find articles on the history of the company. We found useful information such as the founders and the founding year of the company on media publications. However, the information was not detailed enough. Another approach was to search for interviews granted by important personalities of the company. We found an interview granted by one of the founders of the company, however, the interview dwelt more on the personal life of the co-founder with only a few mentions of relevant information on the company. Furthermore, we searched through third-party company databases such as Crunchbase. We hoped to find details on any merger or acquisition CBX has embarked on but the company could not be found on these sources.
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Part
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Company History - Force Majure and Elmwood

Force Majeure and Elmwood are both private companies in the design industry. Force Majeure was founded in 1998 while Elmwood was founded in 1977. They are both globally renowned authorities in the design industry and have won several international awards in the same. Elmwood has been known by the same name since inception but Force Majeure was previously called Raison Pure NYC.

Force Majeure

History of the Company

  • Force Majeure employees are a highly diversified team offering services to clients in North America, Latin America, Europe, and Asia among others.
  • The company's contacts can be found here.

Company's Growth Journey

  • Force Majeure hires employees from all over the world and their employees are all experts in the design industry. Having been in this industry for about 20 years now, Force Majeure is now a globally respected consultant in several sectors including beauty, fine fragrance, home and personal care, liquors, and food & Beverage.
  • Several companies for which Force Majeure created brand designs have won prestigious global awards over the years. The design they created for company called Comte de Dampierre was nominated for the 2020 PAC Global Leadership Awards. Early this year, the work they did for a company called The Good Stuff won a silver award at the A'Design Awards, a global competition that recognizes unique creativity.
  • The work environment at Force Majeure is very conducive leading to highly level of creativity and productivity. Every staff is an expert in what they do, staff work as a team and have excellent motivation and support from management. They all have one goal in their work; to amaze their clients.

Elmwood

History of the Company

  • Elmwood is a private company that started in 1977 as an agency in Leeds, New Yorkshire. They have between 51 and 200 employees and are experts in graphic packaging design, corporate communications, web design, naming, copywriting, brand strategy, brand architecture, marketing, brand identity, corporate identity, brand activation, brand experience, communications design, brand positioning, marketing innovation, digital marketing and digital design.
  • Elmwood offers services in a wide range of sectors: retail, government, sport, media, FMCG and B2B among others. They have ventured into structural design and innovation jointly with Tin Horse. They have activities in Leeds, London, New York, Singapore, Hong Kong and Melbourne.
  • Elmwood was founded by Jonathan Sands who has more than 35 years experience in the design industry. He has won received several international awards for excellent service in this industry. Jonathan Sands studied at the University of Huddersfield and is a visiting professor of innovation at the same university.
  • Elmwood contacts can be found here.

Company's Growth Journey

  • Elmwood boasts of being the global authority in design consultancy. Founder, Jonathan Sands thinks Elmwood is a great success because they have won the highest number of DBA Design Effectiveness awards.
  • Elmwood strategy is to influence their clients' behavior by using the latest technology that gives their clients extra ordinary experience. They believe in beating their competition by being truly unique.
  • Jonathan Sands in an interview with the UK Association of Designers, DBA shares the Elmwood journey. He reckons that one of the things that has really changed over their decades of operation is the speed of service, they now take a very short time to deliver products for their clients. The other thing he says is that the mode of meetings both with staff and with clients has really changed. Whereas meetings in the old days were always face to face, today, most of their meetings are done over the internet.
  • He attributes Elmwood's success to the people he has worked with from the '70s to date. The skill, teamwork and diligence they put in the company is what makes Elmwood what it is today.
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Part
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Company History - Safari Sunday and Little Big Brands

We found considerable information about the company history of Little Big Brands, including that it was founded in 2001 by John Nunziato. The only information we could find about Safari Sundays' company history was its founder, year founded, and where it was founded. In the Research Strategy section below, we explained why such limited information was available for Safari Sundays.

Little Big Brands

1. Founding Date, Founder, & How It Was Founded

  • Little Big Brands was founded in 2001.
  • John Nunziato is the founder of Little Big Brands. He is now the company's Chief Creative Officer.
  • To start Little Big Brands, "John left the 'big agency world' in 2001 . . . and successfully grew the business [Little Big Brands] solo for the next [five] years."

2. Founding Business Principles & Model

  • Little Big Brands was founded with the mission of "always doing what’s right for clients while fostering an environment where employees can thrive and truly find balance."
  • At the time of its founding, Little Big Brands implemented "a boutique, hands-on approach."
  • As the company grew and become more well-known, it hired "world-class talent" (staff).

3. Transition to a Partnership Business Model

  • Little Big Brands currently has three partners who were close friends before John Nunziato ever founded the company. Two of its current partners (John Nunziato and Crystal Bennett) worked together before Little Big Brands was founded.
  • Before John Nunziato founded Little Big Brands, the company's current partners (mentioned above) talked "about the possibility of working together." As one of the partners (Crystal Bennett) said, their discussions eventually transitioned "from '[w]ouldn’t it be cool to work together?' to '[h]ow can we actually make this happen?'"
  • After John Nunziato managed the company on his own for its first five years, the company transitioned to a partnership model when his friend Pamela Long joined the company as John's first business partner at Little Big Brands. About five years later (2011), Crystal Bennett joined the company as its third business partner.
  • Each partner focuses on a specific aspect of the business. John Nunziato focuses on the company's creative (as Chief Creative Officer), Pamela Long focuses on client management, and business development matters are what Crystal Bennett focuses on.

4. Company Culture & New Office

  • Little Big Brands' "strong company culture" has been important to its growth, as it was named "one of the country’s [U.S.] best places to work" in 2016 by Business Intelligence Group.
  • Little Big Brands partner Crystal Bennett inferred that the three partners' early career experiences influenced the business model that was implemented at Little Big Brands, as she said their earlier-career work "frustrations [were] mostly related to big firm politics, more focus on profitability than quality and attempts to be everything to every client."
  • On its 16th anniversary, the company moved to/opened "a brand new state-of-the-art office in . . . White Plains, New York[,]" that's "four times larger than" its prior office was.

Safari Sundays

  • Safari Sundays was founded in New York.
  • The company's Facebook page includes a statement that Safari Sundays is "Seeking People Like Us." That statement could reasonably be interpreted to mean that its recruiting philosophy is to hire like-minded individuals, which could be/have been part of its growth journey.

Research Strategy

There was very little information available about the company history of Safari Sundays. Despite our thorough and expansive research efforts, the only information we found about the company's history was its founder, the year the company was founded, and where the company was founded. We implemented a number of research approaches in looking for additional information about the company's history. First, we visited the company's website and reviewed the information contained therein. The website doesn't contain any information about the company's history, as it doesn't even have an "About" page or similar. Second, we reviewed the company's social media channels and read the descriptions provided therein about the company. We did so because many companies provide information about their history in their descriptions on social media. Thus, we looked at the company's Linkedin, Facebook, Twitter, Pinterest, Behance, and Instagram channels, but there was no information about its history other than information we had already found. We even looked at the founder's Linkedin profile, but other than the year the company was founded, there was no further mention of the company's history there either.

Third, we looked up the company in business databases, including Bloomberg, Hoovers, and Zoom Info, to see if information was provided about its history via those sources. We did so because company-history information is often included in company descriptions within those sites. Though Safari Sundays was listed in those sites, there was no information about its history other than information we had already found. Fourth, we looked for articles published about the company. We first specifically looked for articles about the company's history. After not finding any such information through that approach, we expanded our search to look for articles about the company in general. We did so because when a company is discussed in an article, there is often an overview of the company provided at the end of the article. Despite finding a few articles about the company in sources such as Trendland and Graphic Design USA, there was no information about its history mentioned therein outside of the few findings we had already identified about such.
Part
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Part
12

Company History - Pentagram and Dragonfly

Pentagram is a design company founded in 1972 by five English men. Dragonfly was founded in 2011 as KD Marketing, and was rebranded in 2016. More information regarding both companies is provided below.

Pentagram

  • In 1972, Colin Forbes along with Alan Fletcher, Mervyn Kurlansky, Theo Crosby, and Kenneth Grange created Pentagram, a design company. As per Forbes's vision, this London firm was organized to enable all partners "to work both independently and in collaboration," which is how Pentagram still works.
  • In its early years, Forbes was the partner who worried about cash flow, the need for studio space, and the future of the business, which is why he got the permanent job of "planning the progress of the firm." According to him, they were a "round table" organization, but he was in charge of developing the shareholder agreements and the constitution with lawyers, refining the financial reporting, and mapping out a five-year plan. Since its foundation, Forbes chaired all the partners’ meetings, and continued to do so for the next 18 years.
  • In 1978, Forbes moved to New York to establish an office there and, in 1986, another office was established in San Francisco.
  • In 1991, Forbes announced that he wanted to resign his position of chairman. This led to the creation of a Pentagram constitution to help them carry on through the next period. It was based on the division of responsibility to allow the rotation of chairmanship in the meetings and to establish permanent elected committees to execute the major functions. This constitution is still working as of 2019 and the firm has never had a CEO.
  • In 2002, the company opened another office in Berlin, Germany. This was done to win business in the East European market and, since then, is headed by Justus Oehler.
  • According to Pentagram’s partner structure, each partner forms its own team of designers who only work for him/her, and is responsible for bringing in his/her own clients, but the studio and all other staff work across all the business. Throughout the years, the list of Pentagram's partners has grown and currently has 24 members across its 4 offices (London, New York, Berlin, Austin, and San Francisco).

Dragonfly

  • In 2011, Kim Davis founded KD Marketing, now known as Dragonfly Marketing. It started as a boutique marketing agency to provide service to Cleveland County and the surrounding area. It is headquartered in Shelby, North Carolina.
  • In 2016, for its 5th anniversary, the company decided to rename and rebrand itself. Because they felt that the name KD marketing was not representing them, they developed a new name and logo. Since then, the company is known as Dragonfly Marketing.
  • As of 2019, the company provides "strategic, creative, and effective marketing plans and ideas." It specializes in website development, graphic design, branding campaigns, and developing marketing plans.

Research Strategy:

Despite our efforts, we were unable to provide additional information to build a thorough historical background of Dragonfly. In order to find this information, we first looked through the company's website, because usually this sites contain blog articles or press releases that inform about a company's historical events. However, Dragonfly's website only contained one blog article and some information regarding its foundation and their rebranding on its "About Us" site.

Next, we searched through sources that could contain a historic overview on the company. After looking into sources like LinkedIn, Crunchbase, and ZoomInfo, the only information found was the foundation date and a general overview of the company's services.

Finally, we decided to search for news articles on different media sources, both regional (North Carolina) and national, such as Shelbystar, The Charlotte Observer, and Huffington Post, among others. Our objective was to find any kind of press release, news story, or interview that could provide information of the company's past events or historical background. However, the only news article found was one from 2016 that talks about the company's rebranding.

From our research, we conclude that the lack of information on this company is caused by the fact that it is still a small company (1-10 employees) and relatively new (less than 10 years old). Also, since it is a private company, it is under no obligation to publish any such details.


Part
13
of thirteen
Part
13

Company History - Sterling and WPP — Group

WPP Groups was founded by Martin Sorrell in 1985. The company has over 600 offices in 64 countries. Sterling Brands was founded in 1992.

Sterling Brands

WPP Group

  • WPP was founded by Martin Sorrell when he took a controlling stake of UK-based wire baskets and teapots company called Wire and Plastic Products in 1985.
  • Sorrell changed the name of the company to WPP Group plc and served as the CEO of the company as marketing services were added to the activities of the company.
  • In 1986, the company made "eleven acquisitions including design houses, incentive specialists, sales promotion consultants, and an audio-visual company."
  • WPP launched itself to the U.S. market in 1987 with the acquisition of JWC Group which became the company's first media advertising agency for $566 million. Following the acquisition, WPP's earnings before tax rose from £1.7 million in 1986 to £40.3 million in 1988.
  • Sorrell pulled what was regarded as his biggest coup in 1989 when WPP acquired Ogilvy Group in 1989 for $864 million. Ogilvy Groups was an international network of agencies and companies as large as WPP Group at the time.
  • Following the acquisition, David Ogilvy — founder of Ogilvy Group — was made the chairman of WPP in order to retain Ogilvy Group's clients. The acquisition of Ogilvy also made WPP the largest advertising group at the time, ahead of Saatchi & Saatchi. WPP's earnings before tax rose from £75 million in 1989 to £90 million in 1990.
  • However, during the recession period in the final quarter of 1990, WPP announced a warning of lower profits in 1991 which led to investors scrambling to abandon the company, hence, WPP's shares lost 2/3 of their value.
  • From 1990 through to 2017, WPP completed several more acquisitions such as Thomas G. Ferguson Associates, Peapod, Syzygy, Management Ventures, Inc., Young & Rubicam Group, and others.
  • In April 2018, Sorrell resigned as the CEO of WPP Group due to alleged personal misconduct issues.
  • WPP has over 600 offices in 64 countries around the globe.
  • JWT Group Inc., Ogilvy & Mather, Hill and Knowlton Inc., and over non-media advertising and communications companies are under the WPP Group.

Research Strategy

Due to the limited availability of information on the history of Sterling Brands, your research team could not provide a detailed history of the company. First, we searched through the website of the company and its social media page. No information related to the history of the company was found. Next, we searched through media publications hoping to find articles on the history of the company. We found useful information such as the founding year of the company on media publications. However, the information was not detailed enough. Furthermore, we searched through third-party company databases such as Crunchbase. We hoped to find details on any merger or acquisition Sterling Brands has embarked on. We found a couple of acquisitions done by the company.
Sources
Sources

From Part 01
From Part 02
From Part 03
Quotes
  • "We are an independent creative agency dedicated to premium, luxury & lifestyle brands."
  • "We specialize in brand creation, brand renovation & innovation."
From Part 04
From Part 06