Competitive Analysis - Home Appliance Market
For the purpose of this research, GE Cafe, Samsung Appliances, Bosch and Signature Kitchen Suite by LG has been reviewed and details for each brand's customer perception, marketing initiatives, media coverage and social media performance are all in the spreadsheet.
A common trend among the four home appliance brands is the development of smart-enabled products such as the integration of virtual assistants like Bixby and Alexa. It is currently where the competition lies and the companies are present in events such as CES and KBIS and IBS, all of which feature innovative technology.
In terms of social media use, all companies have a presence in Facebook, Instagram, YouTube and Twitter. Some also use Google+ and Pinterest.
The spreadsheet titled Competitive Analysis-Home Appliance Market has been filled with the needed information.