Competitive Analysis - Facebook Watch News Shows

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Competitive Analysis - Facebook Watch News Shows

The major three competitors in Facebook Watch News Shows are Hearst, Discovery Communications, and Business Insider and Insider. These were the top sites according to the number of followers, number of views, and number of comments on each video. These three shows are the pioneers of the Facebook Watch feature. Since the creation of the Facebook Watch feature in August 2017, not many news/newsy programs or videos have been created. When considering the number of followers, Hearst is the best video channel among this group. Hearst has a total of 123,720 followers. Business Insider and Insider has 37,988 followers and Discovery Communications has 36,588 followers. These details and more can be found in the attached spreadsheet.

Summary

Hearst is the best overall video sharing channel. It works under the name of Dailyfresh which shows all the trending moments, stories, and news. In March 2018, the channel uploaded a total of four videos with the highest view count of 125,000 views. Hearst media saw record-breaking traffic in 2016. During that year, 176 million unique visitors were recorded per month.

Their approach is to work every moment and not work on a monthly basis, to embrace efficiency, create with and in accordance with the community, build a global platform, and empower product and tech.

Business Insider and Insider featured the show "Rising Stars with Neil deGrasse Tyson" in collaboration with StarTalk Radio. The show features one-to-one interviews of young generation leaders in innovation and technology.

Two episodes were uploaded in March 2018 with the second video having the highest number of views. The second video had over 1,130,416 views. This channel delivers soft news, which encourages the user to share it with friends and family. The approach of the company is to engage audience's curiosity, adventure, and emotions.

Discovery Communications features the videos from Investigation Discovery under the name Still a Mystery. Each episode re-examines the crimes that have a single question unanswered. According to discovery communications, “our philosophy in social media is to use it as a platform that enhances the viewing experience and the relationship with the viewers.”

Conclusion

After searching extensively through all the data, channels, pages, and videos on Facebook, channels or Facebook pages related specifically to news and newsy information were not found. With this being the case, I have compiled the best overall Facebook Watch shows that resemble newsy information. Out of the above-mentioned shows, Hearst can be said as best overall based on the number of the show followers. All the answers and statistics of each Watch Show has been provided in the attached spreadsheet. There you'll find the requested details and links to the particular show pages and statistical data.
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