Competitive Analysis of ecommerce retail sites 2

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Part
01

Amazon Ecommerce Site

The requested information about Amazon has been populated into row 3, columns C to K (Loyalty Programs to Industry) of the attached spreadsheet.

Loyalty programs

Amazon has a loyalty program which is commonly referred to as Amazon Prime, and it currently serves more than 100 million members.
The loyalty program enhances the traditional retailer metrics like recency, and frequency and lifetime average. Almost 80% of Amazon Prime members who have been connected with the loyalty program for more than three years consider Amazon as their preference for being treated like a valued customer.

BRANDED BOX DELIVERY

The packaging used by Amazon uses 100% recyclable and environment-friendly materials. The packaging is easy to open and is designed to eradicate the need for outer shipping packaging. The packaging also called as "Frustration-Free Packaging" has the "Amazon" logo on it and is designed specifically to meet consumer preferences.

DIGITAL PRODUCTS

Amazon deals in a variety of digital products which include but are not limited to "ebooks, audiobooks, video courses, software, music, games and apps." Amazon Music store is another digital product offering by Amazon.

SERVICES

Amazon has a marketplace where they connect customers with local contractors. Amazon offers several services to ensure a smooth connection between the customers and the local vendors including Assemblers, House Cleaners, Handymen, and several others. These services enable the user to check the desired area and find out jobs that are acceptable to their routine schedule.

APP

Amazon has developed a mobile application which is easily available on Google Play and the Apple store. The mobile app enables users to have a comfortable shopping experience since they can choose and shop from a million product options.

SPOKESPERSON

The official spokesperson of Amazon is Adam Sedo.

DO THEY REMARKET

Amazon remarkets for a variety of audiences.

THIRD PARTY ADVERTISING ON SITE


INDUSTRY

Amazon focuses on a lot of products categories like "home, yard & outdoors, automotive, computer & electronics, lesson and classes, smart home, business and Professional", and several others.
Part
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Part
02

Ebay E-commerce 1206

The company eBay offers a loyalty program called eBay Bucks Rewards Program. When it comes to delivery, it provides boxes that have the company's logo printed and are made of eco-friendly materials in order to protect the environment. The company has digital products such as e-books and MP3 files.

LOYALTY PROGRAM

The eBay Bucks Rewards Program provides prizes for eBay members who purchase items on eBay. Enrollment and participation in this program are free. The only requirements are to have an eBay account and that you are registered with the US address. There is a possibility for UK citizens to join the program through Nectar. It is possible only to have one membership account.

After one calendar quoter, the members get a reward that equals the amount of earned bucks on their accounts, precisely their eBay Bucks Certificate. This certificate can be used for further purchases as well. However, not all products are qualified for earning eBay Bucks.

First, you need to be enrolled in the program. Next, you need to buy products on the US eBay website. Lastly, it is required to purchase in certain categories. The items that are not qualified belong to the categories eBay Motors, classified, and real estate and also include the products Gift Cards, eBay Gift Cards, and Digital Gifts that are part of Gift Cards & Coupons category, Bullion in Coins & Paper at category, and heavy equipment in the business and industrial section. On the other hand, eBay bucks can still be used for redemption in these categories, but only eBay Gift Cards.

The Bucks Certificates are based only on the product purchase. Their base amount is calculated by multiplying the product price, selected quantity, and earn a percentage. All the other fees such as taxes and shipping are excluded.


BRANDED BOX DELIVERY

There are eBay logos on their shipping material such as 100% recyclable boxes, padded mailers, and branded tapes. The company focuses on being as eco-friendly as possible, which is why they choose materials that are recycled or can easily be. The boxes materials include no less than 50% of recycled fibers. Additionally, their shipping boxes are SFI Certified. Their tape is-yellowing, moisture resistant, low noise, and high tensile strength. They also started a campaign with their suppliers that included writing a message “how to recycle” on every branded mailer.

DIGITAL PRODUCTS

eBay has digital products such as e-books/PDF's, and MP3 files. The platform differs two types of digital goods. There are those that can be downloaded and those that can be received by email as digital products. Therefore, products such as MP3 files or PDFs are different from physical products. The digital products are offered under the “Everything Else” category, precisely under the Information header. Furthermore, you need to showcase your products as classified ads that are seen as your intellectual property.

SERVICES

They offer auction-style listings. They used to have a marketplace called eBay Classifieds through which customers were able to connect with local contractors who provide the services they are looking for. Unfortunately, in 2016 the website was shut down. However, the eBay users are still able to create Classified Ads that can be found from eBay’s homepage. There are more than 175 million active users who by using these ads ensure that their product stands out.

APP

They have an application with 100,000,000+ downloads on Google Play. People are able to enjoy purchasing multiple products from anywhere in the world and at any time.

SPOKESPERSON

Ebay's Spokesperson is Ryan Moore. He has been a director of communications at eBay since 2012. He is responsible for business communications in North America as well as he oversees the global branding efforts and PR activities of the company.

DO THEY REMARKET

In 2017, eBay introduced advanced tools that enable its marketing affiliates to track links more efficiently and do remarketing. The users can access Smart Placements that imply visitor identification in order to show updated items on the publisher's website that have been found in the visitor’s browsing history. With this option, even the latest searches of the visitors can be detected that makes the whole remarketing more efficient

THIRD PARTY ADVERTISING ON SITE

The company closed the Commerce Network, a platform where companies were promoting products that were sending customers to third-party websites. Its aim is to exclude third-party websites in order to rely only on first-party marketing.

INDUSTRY

The industries that operate on its platform are motors, electronics, fashion, collectibles, art, home and garden products, sports products, toys, pets, business and industrial items, and music.



Part
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Part
03

Jet Ecommerce

Requested details about Jet have been populated into row 6, columns C to K (Loyalty Programs to Industry) of the attached spreadsheet.

RESEARCH OVERVIEW

The company is centered around industries like grocery and household like snacks and other essentials, home goods like furniture and decor, fashion apparels, and electronic devices and gadgets. It does not have any functional loyalty programs. Jet Anywhere was its last loyalty program, but it has ended. The company uses branded box delivery; there are "Jet" logos on their purple boxes. Meredith Klein is the official spokesperson for the company. Jet does not offer any digital products, and it does not have a marketplace where customers connect with local contractors. Also, the company requires retailers to submit all their concerns to the company first. Jet has an app, and it also re-markets.






Part
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Part
04

Etsy E-commerce

Etsy is an e-commerce site that focuses on vintage handmade products. We have provided the requested information about the platform in the attached spreadsheet and summarized it below.

LOYALTY PROGRAMS

Etsy does not have a loyalty program. However, it has the “Super Seller badge” offered from October 2018 to customers to know if the seller runs a successful business. They offer discount coupons from specific sellers and allows sellers to provide loyalty programs to their customers.

BRANDED BOX DELIVERY

Etsy offers customized branding on packages as well as branding their company details and logo on packages.

DIGITAL PRODUCTS

Etsy has audiobooks, music files, ebooks, apps, etc. available on their store from different sellers.

MARKETPLACE WHERE THEY CONNECT CUSTOMERS WITH LOCAL CONTRACTORS

They have a marketplace where customers are connected to local contractors, and they hold local events where they connect buyers to Etsy sellers and contractors. Etsy Made Local is a marketplace where customers are connected to sellers and crafters in their locality.

APP

They have Etsy app for shopping and Sell on Etsy app

SPOKESPERSON

The company has several spokespersons including Sarah Cohen and Rand Niederhoffer.

REMARKETING

The company remarkets to their already existing customers.

THIRD-PARTY ADVERTISING ON SITE

Etsy allows third-party advertising on site. This is open to all interested parties with some rules applied.

INDUSTRY OR MARKET THE COMPANY FOCUSES ON

They focus on vintage products, handcrafted, and handmade products.
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Part
05

Boxed E-commerce

The requested information on Boxed may be found on the attached spreadsheet on row 7, columns C-K. Below we will briefly discuss our methodology and findings.

Methodology

We were able to find most of the requested information on the company website. Information such as loyalty programs, services, and industry was directly available from Boxed. The information on remarketing was found from Boxed's privacy policy as that information is not available on any of the main pages. The spokesperson, Ashish Prashar, was found externally from an article from Retail Dive.

Finally, we were able to determine Boxed's market focus based on observing its website. The deals and product advertisements covered food, groceries, and household essentials.

Research Overview

Boxed is a branded packaging delivery company for bulk goods. The shipped bulk goods come in a "Boxed" box. The about page claims the company curates all of the goods sold. Boxed focuses on food, groceries, and household essentials. The company does not sell digital products. As Boxed is a marketplace itself, it does not have an external marketplace to connect other vendors.

Boxed partners with American Express for its loyalty program. Unlike more wide-ranging loyalty programs, Boxed's program focuses only on American Express cardholders. Extra points are awarded for purchasing certain products using the card.
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Part
06

Wayfair E-commerce

Wayfair offers a loyalty program called MyWay that costs $29.99 annually and provides customers with free shipping as well as offer 25% off in-home services and free 1-day shipping on select items. The e-commerce company is primarily focused on offering home products such as furniture, décor accessories, home improvement products, housewares, and electronic appliances among others. Wayfair also pairs its customers with professional contractors for installation services of their products like flooring installations. The e-commerce company has a mobile app that enables customers to make online purchases as well as track their orders. We have summarized the data for Wayfair into row 8, columns C to K on the attached spreadsheet.







Part
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Part
07

Hayneedle E-commerce

Hayneedle, a home furnishings company attracts shoppers through its convenient app, offers a reward program, but does not offer digital products or services. The requested information regarding Hayneedle has been compiled in row 9, columns C to K of the attached spreadsheet.

LOYALTY PROGRAMS

Hayneedle's loyalty program offers rewards to its customers for purchases and reviews in addition to offering member-only sales. These rewards can be used during checkout on all purchases.

BRANDED BOX DELIVERY

There are "Hayneedle" logos on Hayneedle's shipping boxes.

DIGITAL PRODUCTS

According to its official website, Hayneedle solely offers home furnishing, decor, and outdoor living items and therefore, does not carry digital items.

SERVICES

Hayneedle only deals in home furnishing, decor, and outdoor living items and therefore it does not have a marketplace where it connects customers with local contractors.

APP

Hayneedle offers an app named "Hayneedle — Style on tap" on the Apple App store.

SPOKESPERSON

Hayneedle has a rich blog where it frequently employs well-known stylists to talk about Hayneedle products.

REMARKETING

In terms of remarketing, Hayneedle offers incentive discounts and cart reminders.

THIRD PARTY ADVERTISING ON SITE

Hayneedle advertises other brands such as Boomer & George, Finley Home, and Coral Coast among others on its website.

INDUSTRY

Hayneedle focuses on the "indoor and outdoor home furnishings and decor" industry.


Part
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Part
08

Newegg E-commerce

In row 10, columns C-K of the attached spreadsheet, we have provided the required information on Newegg. Newegg has mobile apps, uses branded boxes for delivery, has a marketplace where it connects sellers with over 36 million customers, and also does remarketing. It does not have third-party ads on its website or any digital products. There is no mention that it has a company spokesperson; instead, the Customer Service team responds to press inquiries. Below are details on its loyalty programs.

Newegg's Loyalty Programs

Newegg's rewards programs include the NeweggBusiness Rewards Program and the EggPoints Program.

1. NeweggBusiness Rewards Program:

NeweggBusiness Rewards Program is for businesses and organizations that utilize the products they buy from NeweggBusiness.com and do not intend to resell them. Members of the program earn BizPoints whenever they make a qualified purchase from the website. As members accumulate BizPoints, their membership statuses move from Silver, which is the base status, to Gold, and then Platinum. The purchase range determines qualified purchases: purchases from $0-$4,999 qualify members for Silver status, $5,000-$19,999 for Gold status, and $20,000+ for Platinum status. The membership status lasts for a period of one year.

2. The EggPoints Program:

Also known as Points and Rewards Program, the EggPoints Program is for registered customers that shop through Newegg's website, actively participate in some of their promotional events, and/or give feedback as loyal customers. Members of the program earn EggPoints by purchasing eligible items which are specifically identified on the website, participating in EggPoints Promotional Rewards Events, and/or when the company offers them EggPoints periodically. Earned EggPoints become available for use 30 days after the invoice date and expire 90 days after they become available. EggPoints are applied after tax just like gift cards.
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Part
09

6PM E-commerce

In row 11, columns C-K of the attached spreadsheet, we have provided the required information on 6PM. The company offers fashion products like clothing, bags, fashion accessories, and housewares. 6PM feature mobile apps, branded delivery boxes, re-marketing tools, and third-party advertising on its website. There is no mention that it has a company spokesperson, nor does it highlight any details about their loyalty programs.

Research Overview

LOYALTY PROGRAM — 6PM Company offers no loyalty or rewards programs on their website; instead they distribute discount coupons via their social media accounts and emails newsletters. It is noted that the company also offers free shipping on orders worth $50 or more.

BRANDED BOX DELIVERY — The box packages delivered by 6PM.com features the company logo and an LPN bar code to identify the box contents.

DIGITAL PRODUCTS — 6PM does not sell digital products on its website. The company only offers product categories like clothing, bags, fashion accessories, and housewares on their site.

SERVICES — Zappos IP Inc operates the 6PM website, and the premier services are only offered through the Zappos platform.

APP — The company features a mobile shopping app for android devices only.

SPOKESPERSON — The company has a 6PM Customer Loyalty Team to answer the customers' queries via live chats. The team looks after the questions related to order delivery status, return policy, and other product based information.

REMARKETING — 6PM uses a re-marketing tool similar to that of Amazon.

THIRD PARTY ADVERTISING SITE — 6PM makes use of third-party advertising site like Amazon for their product promotions.

INDUSTRY — The industry segment served by 6PM include fashion finds like clothing, bags, fashion accessories, and housewares.

Part
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Part
10

Overstock E-commerce

Overstock has a loyalty program, branded boxes, apps, spokespersons, third-party ads on site and remarketing strategies. However, the company does not offer "services" and digital products. The spreadsheet can be found here.

Customer Loyalty Program- Club O

Overstock’s customer loyalty program is named Club O. The payment for the website is $19.95 per year. Military, first responders, students, and teachers get a free Club O membership. There is also a free trial available.

The loyalty program gives 5% of every purchase made by the customer to go to the customer’s Club O reward account. Members can also save up to 45% on their stay in various Overstock hotels. Additionally, there are multiple products in the extra rewards store that can earn up to 40% in rewards.

Moreover, the loyalty program gives customers free shipping for online orders, returning eligible products at no cost, the best price, and best customer service that the company could offer.

Branded Delivery Box

Based on image search, Overstock has a branded delivery box.

Digital Products

Overstock does not sell any digital products. There is no menu for digital products on their website, and the company’s annual report business description states that the company does not sell digital products.

App

The Overstock app is available in Google Play and the Apple Store.

Services

Overstock does not offer services, but they do have offerings like a market platform for pet adoption and hotel search/bookings.

Spokesperson

Overstock has three representatives, and these are Joey Rory, Carlos Boozer, and Spokeswoman Briana Walker.

Remarket

The CEO of Overstock, Patrick M. Byrne, stated that the company does retarget/remarket customers.

Third Party Advertising on site

Overstock offers third-party ads for non-overstock companies. It also offers tiered advertisements. Tier one brands can have native banners and high-visibility spots depending on the location they choose (either the company’s homepage or category page). Tier Two is advertisements on search pages in a carousel format or product listing ads. Tier three includes gleaning search budgets and offering to advertise on product detail pages.

Industry

Overstock products include furniture, home décor including rugs, bedding and bath, home improvement, and kitchen items.
Part
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Part
11

Amazon E-commerce 2

Amazon has more than doubled its ad spend over the past five years as it has risen from $3.3 billion in 2014 to $3.8 billion in 2015, $5 billion in 2016, $6.3 billion in 2017 and $8.2 billion in 2018. Under company's AmazonSmile Program, Amazon donates 0.5% of the price of all the eligible customer purchases made on AmazonSmile to the charitable organizations selected by customers via its AmazonSmile Foundation. We have summarized the details of Amazon on the attached spreadsheet.

A) MARKET POSITIONING

Amazon positions itself as a customer-centric Glocal (Go global Act local) e-commerce giant that provides its customers with the ability to purchase any merchandise and have it delivered to any remote location.

B) SOCIAL/CHARITY COMPONENTS

Amazon founded a class 501(c)(3) non-profit organization called the AmazonSmile Foundation whose primary objective is to administer the AmazonSmile program. AmazonSmile is a program that provides customers with the opportunity to make purchases on Amazon, and then 0.5% of the price for all eligible purchases is donated to charitable organizations of the customers’ choice. Additionally, all the operations of running and managing the program are funded wholly by Amazon.

C) VALUE PROPOSITION

Amazon’s value proposition lies in the fact that the e-commerce giant is an “everything store” with the widest range of products for its customers, its low cost-leadership for quality products, customer differentiation through design, quality or delivery convenience and focus on customer service as a niche.

D) WHERE THEY ADVERTISE

Amazon primarily leverages on the power of social networks and online web-based marketing such as portal advertising and sponsored search, billboards, print media, and TV commercials to popularize the company’s brand and market its merchandise.

E) ADVERTISING SPEND

Amazon has more than doubled its ad spend over the past five years as it has risen from $3.3 billion in 2014 to $3.8 billion in 2015, $5 billion in 2016, $6.3 billion in 2017 and $8.2 billion in 2018. Thus, the average annual spend over the past 5 years has been $5.32 billion (3.3+3.8+5.0+6.3+8.2)/5.

F) SEASONALITY

Amazon business operations are subject to seasonality and the company historically witnessed huge spikes in sales volume during the Christmas festive season of the fourth quarter of the year which ends December 31. Over the past three years, the company has realized 32%, 34%, and 31% of its total annual revenue during the fourth quarter of the year of 2016, 2017, and 2018 respectively.

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Part
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Ebay E-commerce 2

eBay positions itself as the world’s favorite place to get great value and unique selection. eBay's value proposition is that it is an e-commerce marketplace. It advertises on social media, TV, and radio stations. The company has a non-profit organization called the eBay Foundation. The requested information on eBay has been compiled in row 4, columns L to Q of the attached spreadsheet.

eBay

eBay positions itself as the best place to get the best values and selections from the internet. The company’s value proposition also caters to its market positioning, stating that it is an e-commerce marketplace that brings people and their merchandise together, providing the best prices for a wide array of items.

The company advertises through social media, television, and radio stations. The company reported that its advertising budget for the first quarter of 2019 is $742 million. This was smaller compared from 2018’s first quarter advertising budget which was $756 million. The company receives a spike in sales during seasons and holidays. In addition to this, the company has a record-setting Black Friday and Cyber Monday sales back in 2018.

The company has a non-profit organization named the eBay Foundation. The company uses the foundation to impact people’s lives globally. Additionally, eBay is also one of the founding members of the Global Coalition to End Wildlife Trafficking online.

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Part
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Etsy E-commerce 2

In row 5, columns L to Q of the attached spreadsheet, we have provided the required information on Etsy's market positioning, social/charity components, value proposition, advertising channels, marketing budget, and seasonality. Below is a summary of our findings as presented in the attached spreadsheet.

Etsy positions itself as the global marketplace for unique and creative goods, selling items ranging from unique handcrafted pieces to vintage treasures. The company funds verified emissions reduction projects via its partner 3Degrees. It aims to achieve zero waste operations and power itself with 100% renewable electricity by 2020. It advertises its platform via social media and online community development, Etsy events, i.e., Hello Etsy, word of mouth, local community events, partner programs, Google Product Listing Ads, and search engine marketing.
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Part
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Jet E-commerce 2

This spreadsheet provides details of Jet’s market positioning, social responsibility activities, and advertising.

MARKET POSITIONING

As an "all in one place" hub, Jet offers its consumers low prices for a variety of products, resulting in a convenient consumer experience. 4

Corporate social responsibility

Under the JetCares program, Jet offers various essentials to nonprofit organizations. So far, this program has distributed over 12 million items to 1,200 organizations.

VALUE PROPOSITION

As customers add more products to their basket, the price of each individual item drops. When consumers opt out of free returns and pay via debit cards, they can reduce their expenses. The staff at Jet access the site daily to identify any issues that consumers may encounter.

Advertising

Jet advertises on TV, outdoor advertising, social media, direct mail postcards, and online displays. On average, the company spends $20 million to $25 million every month, which translates $240 million to $300 million annually.

JET'S SEASONALITY

Jet's highest sales are in the fiscal quarter that ends on January 31st. This is evident in Walmart’s annual report. As a subsidiary company, Jet experiences the same.
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Part
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Boxed E-commerce 2



After an in-depth search, we provided the requested information for this request on the attached spreadsheet row 7, column L-Q.


  • Boxed is as an online wholesale, and retailer that offers direct delivery of bulk size package via the mobile boxed app.

  • The company that sponsors Boxed is Collegiate Echo Marketing Challenge, and this sponsor is in a partnership with a not for profit organization called Marketing Edge. Marketing Edge launched the Collegiate Echo Marketing Challenge as a college-level marketing campaign competition, and it has events that help build a bridge between aspiring students in the field of marketing.

Part
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Part
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Wayfair E-commerce 2

Wayfair is one of the world’s largest online shopping destinations with more than 14 million items to offer. The company supports over 100 charitable institutions. Holiday seasons such as Thanksgiving and Black Friday generate a spike in Wayfair’s sales. The requested information has been compiled in row 8, columns L to Q of the attached spreadsheet. Below is an overview of our findings.

MARKET POSITIONING

Wayfair is one of the world’s largest online shopping destinations offering more than 14 million items to its customers. It has won 14 awards including the Best Shopping App, Best Retail App, and Fastest Growing Retailer.

SOCIAL/CHARITY COMPONENTS

Wayfair established the first Charitable Giving Program in 2004 and has expanded every year since. Their charitable partnerships include Habitat for Humanity, Cradles to Crayons, Family Aid Boston, Travis Mills Foundation, and More than Words. The company supports over 100 charitable institutions by its Charitable Giving Program.

VALUE PROPOSITION

While its competitors like Target, Walmart, and Lowe's are more geared towards investing in "virtual and augmented reality", Wayfair's focus is on providing a relevant experience to its customer by transforming its website and app “into a virtual concierge guiding the users through the whole furniture buying process.” Customers can visualize how different pieces of furniture would look in their physical space based on recommendations by Wayfair’s app. Customers can also search for furniture by uploading a picture via the “Shop the Look” feature and create a virtual room with a style of their choice.

WHERE THE COMPANY ADVERTISES ITS PLATFORMS

Wayfair advertises its platform and services through email promotions, social media, branded supplier events, and native advertising. Wayfair also advertises via TV commercials.

MARKETING OR ADVERTISING BUDGET

Wayfair’s advertising spending is $550 million as of 2018.

SPIKE IN SALES DURING CERTAIN SEASONS OR HOLIDAYS

Wayfair saw a spike in sales during the Thanksgiving Day sale period in 2018 and observed an increase of 58% in direct retail sales. The company also won the “Way Day” or Black Friday sale last year when the "average daily sales orders" on its site increased by four times.

Sources
Sources

From Part 04
From Part 05
Quotes
  • "*Offer only valid for select U.S. American Express Card Members with a Boxed account and a Card enrolled in the Membership Rewards® program (‘Eligible Card Members’). Eligible Card Members will receive 9 additional Membership Rewards® points per dollar spent on Boxed.com "
Quotes
  • "In order to collect the kinds of information described in this Policy and to see how you interact with our Sites, we, or third parties, may use JavaScript or other languages to send instructions to your Devices."
  • "Some browsers may provide a “Do Not Track” option which signals to websites and web services that you do not wish to have your online activities tracked over time or across different websites. A “Do Not Track” option may also allow you to opt out of behavioral advertising. "
From Part 09
Quotes
  • "The original packaging contains a bar code that helps us identify your items with your order, so your account can be credited successfully."
Quotes
  • "Remarketing is a tool that allows websites like Amazon or 6PM to target a specific audience--who have previously visited their site--as they continue to surf the web."
Quotes
  • "6pm.com uses Amazon and third party ad-serving companies to display interest-based advertising."
Quotes
  • "For premier service, selection, and shipping, visit Zappos.com"
From Part 10
Quotes
  • "That traffic is generally very special traffic in that it's very lucrative for us. And it acts just like a precursor molecule to the other forms of traffic feeds. Once people come to you through Google and get the impact, e-mails, you can start e-mail marketing through them, retargeting them, giving them coupons, et cetera, et cetera."
Quotes
  • "Overstock will now offer multiple types of advertisements to brands. In “tier one,” brands can have tailored native banners on high-visibility spots on either the Overstock.com homepage or category page. For “tier two,” placements are more transactional: on search pages, in a carousel format or product listing ads. For “tier three,” Overstock will focus mostly on gleaning search budgets, offering advertising on product detail pages."
  • "The company gets about 30 million unique visitors to the site a month and also offers third-party ads for non-Overstock companies."
From Part 12
Quotes
  • "Both Black Friday and Cyber Monday marked records for the site. Cyber Monday beat Black Friday in terms of dollar sales, meaning it was likely the company's biggest day in history, though an Ebay spokesperson would not confirm that. Cyber Monday was Ebay's largest sales day ever in 2017, according to TechCrunch. "
Quotes
  • "eBay’s one-upping the site by announcing that yesterday was the biggest sales day in the site’s 22-year history — a stat that includes both retail sales and auctions. "
From Part 13
Quotes
  • "Etsy is the global marketplace for unique and creative goods. It’s home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures."
  • " Our platform connects them with millions of buyers looking for an alternative — something special with a human touch, for those moments in life that deserve imagination."
  • "With low fees, powerful tools, and support and education, we help creative entrepreneurs start, manage, and scale their businesses. Want to become an Etsy seller? All it takes is $0.20 USD to get started."
Quotes
  • "Etsy had 1.6 million active sellers and 25 million active buyers). Further, Etsy has seen strong network effects with direct traffic comprising 80% of traffic and 78% of purchases attributable to repeat customers."
  • "Buyer loyalty and growth over the years have further boosted Etsy’s revenue, with most of its revenue coming from the $0.20 listing fee per product and the 3.5% commission from each sale. "
  • "Continued growth in revenue depends on boosting the number of transactions, active sellers, and buyers on its platform."
  • "Despite its historically strong growth, the Company has experienced stagnation and risks market saturation. According to Etsy, it already has sellers in 99.9% of US counties."
Quotes
  • "Etsy is the first major online shopping destination to offset 100% of carbon emissions from shipping."
  • "Now, every time you purchase an item on Etsy, we balance out the carbon emissions by creating positive environmental impact. We fund verified emissions reduction projects through our partner 3Degrees. "
  • "It means that for any carbon emissions released into our atmosphere as a result of shipping items on Etsy we invest in projects that reduce carbon emissions by the same amount."
  • "These investments support environmental projects, such as protecting forests that improve air quality and absorb carbon, sponsoring wind and solar farms that generate clean energy and replace fossil fuels, and developing greener methods for producing auto parts."
Quotes
  • "Value proposition: High-quality handmade products made by artisans &small merchants from almost 200 countries. No sign-up fee, simple-to-setup, e-commerce page for small businesses, Largest online community of handmade goods in the world"
  • "Advertisement: Social media and online community dev. Etsy Events ie. Hello Etsy, Word of Mouth, Local Community, Events, Partner programs"
  • "Customer relationship: Online community building and support, Seller education and support, Host events to share knowledge and increase local commerce"
Quotes
  • " Etsy's annual marketing expense from 2014 to 2018. In the last reported year, the online marketplace invested over 158 million U.S. dollars in its marketing activities."
Quotes
  • "In a sea of sameness, Etsy stands for something special," said Josh Silverman, CEO, on the company's Q4 earnings call. "
  • "The online global marketplace for unique and creative goods has effectively honed its business growth strategy, with gross merchandise sales of $1,019,452 for the fourth quarter of 2017, up 17.8% over Q4 2016. It was "one of our best ever holiday seasons for our sellers," said CFO Rachel Glaser."
  • "Relying heavily on Google Product Listing Ads and search engine marketing paid off big for Etsy. Etsy sees this progress as just the beginning, reporting that the company's total market opportunity is more than $155 billion."
Quotes
  • "At Etsy, we have big goals for the future. We believe that businesses have a responsibility to further the conversation around global climate change, and we take our environmental impact seriously. "
  • "Achieving zero waste operations by 2020 and powering our company with 100% renewable electricity by 2020. Over the long term, we have a lofty ambition of eliminating our carbon impacts."
Quotes
  • "The requested information regarding Etsy corresponding to row 5 and col L to Q are identified and entered in to the spreadsheet."
From Part 15
Quotes
  • "Many online grocery stores require an annual membership in order to get access to discounts, like Costco and Amazon Prime."
Quotes
  • "NEW YORK – August 9, 2018 – A game-changer for college students as they prepare to enter the workforce is their ability to translate theory to practical application. This skill is at the heart of the Collegiate ECHO Marketing Challenge. In 1986, Marketing EDGE, a higher education nonprofit organization – launched this major collegiate program, and has announced the Fall 2018-2019 sponsor, Boxed, a company that delivers bulk-sized groceries and everyday essentials."
  • "Working in partnership with academics nationwide, this marketing competition attracts hundreds of undergraduate and graduate student teams that gain experience devising a marketing plan for a unique brand. The challenge to students specified by Boxed: Create a local integrated marketing campaign in a priority market."
Quotes
  • "If any marketers were still doubting the importance of mobile to e-commerce, they’ve absolutely got to be convinced by now. Black Friday was the first day in U.S. history to garner more than $1 billion in mobile sales. Approximately 53% of site visits during the long weekend and 35% of Cyber Monday sales came through smart phones (although desktops are still converting better than mobile devices). Additionally, an analysis of Carnival.io’s, a Sailthru company, retail customers on Black Friday, which include the likes of Boxed, Birchbox and more, demonstrated that app opens increased up to 250% compared to the previous week."
From Part 16
Quotes
  • "Wayfair is creating digital experiences on its website and app that include personalized recommendations based on what the retailer knows about the customer, and visualization capabilities that are as close as possible to a physical in-store experience or having a designer visit a customer’s home."
  • "As upstarts like Amazon and traditional retailers like Lowe’s, Target and Walmart invest in virtual and augmented reality and other digital tools, Wayfair is focusing on creating as relevant an experience as possible for the customer by turning its web and app into a virtual concierge that guides the customer through the furniture buying process."
Quotes
  • "Fast-growing Wayfair says that despite spending $550 million each year to acquaint consumers with its extensive home-furnishings selection, making sure people have a good experience is the key driver of customer loyalty."
Quotes
  • "Wayfair, Inc. (NYSE:W), one of the world’s largest online destinations for the home, today reported a 58 percent increase year over year in direct retail gross sales, defined as dollars of order intake, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday."
Quotes
  • "Figure 1 demonstrates that Wayfair’s inaugural Way Day sale generated a 4x increase over the site’s average daily sales orders from the previous month."