Part
01
of sixteen
Part
01
Amazon Ecommerce Site
The requested information about Amazon has been populated into row 3, columns C to K (Loyalty Programs to Industry) of the attached spreadsheet.
Loyalty programs
Amazon has a loyalty program which is commonly referred to as Amazon Prime, and it currently serves more than 100 million members.
The loyalty program enhances the traditional retailer metrics like recency, and frequency and lifetime average. Almost 80% of Amazon Prime members who have been connected with the loyalty program for more than three years consider Amazon as their preference for being treated like a valued customer.
BRANDED BOX DELIVERY
The packaging used by Amazon uses 100% recyclable and environment-friendly materials. The packaging is easy to open and is designed to eradicate the need for outer shipping packaging. The packaging also called as "Frustration-Free Packaging" has the "Amazon" logo on it and is designed specifically to meet consumer preferences.
DIGITAL PRODUCTS
Amazon deals in a variety of digital products which include but are not limited to "ebooks, audiobooks, video courses, software, music, games and apps." Amazon Music store is another digital product offering by Amazon.
SERVICES
Amazon has a marketplace where they connect customers with local contractors. Amazon offers several services to ensure a smooth connection between the customers and the local vendors including Assemblers, House Cleaners, Handymen, and several others. These services enable the user to check the desired area and find out jobs that are acceptable to their routine schedule.
APP
Amazon has developed a mobile application which is easily available on Google Play and the Apple store. The mobile app enables users to have a comfortable shopping experience since they can choose and shop from a million product options.
SPOKESPERSON
DO THEY REMARKET
THIRD PARTY ADVERTISING ON SITE
INDUSTRY
Amazon focuses on a lot of products categories like "home, yard & outdoors, automotive, computer & electronics, lesson and classes, smart home, business and Professional", and several others.