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Competitive Analysis: Klaviyo
Klaviyo has been in business for seven years and has more than 15,000 customers and 17 corporate clients (companies with 500-1000 employees). 63% of Klaviyo's market is in the United States. This spreadsheet and the research brief below provide further details of our findings.
KLAVIYO
- Klaviyo was founded in 2012 and has been in business for the past seven years.
- The company has over 15,000 customers and generates a revenue of $100 million, annually.
- Here's a link to their website.
NUMBER OF CORPORATE CLIENTS
- Klaviyo has 17 corporate clients.
- Twillory, Marine Layer, Shinesty, Taft, and Bearbrand are some of the biggest clients of Klaviyo.
TARGET GEOGRAPHIC AREA
- 63% of Klaviyo customers are in the United States.
- Majority of their customers are in the United States, the United Kingdom, Canada, and Australia
TARGET CUSTOMERS
- Klaviyo targets businesses of every size, from entrepreneurs to iconic brands.
- Based on data from Enlyft, Klaviyo's largest market is in the retail industry, with 926 companies followed by apparel & fashion with 611 companies.
- Other industries that use Klaviyo include consumer goods, health, wellness & fitness, wholesale, food & beverages, restaurants, cosmetics, furniture, and consumer electronics industries.
OFFERINGS/DIFFERENTIATORS
- Klaviyo makes the process of pulling in data from an e-commerce platform, point-of-sale software, and other marketing tools.
- Klaviyo was designed specifically to pull in data from all the tools used to drive e-commerce businesses.
- It enables easy and fast integrations with popular e-commerce platforms such as Shopify, ShopifyPlus, Magento, BigCommerce, and Woo Commerce.
- Klaviyo makes email content creation easy.
ONLINE/DIGITAL MARKETING PRESENCE
- Klaviyo's website had 1,550,000 total visits as of May 2019 from desktop & mobile web.
- Countries that contribute the most website traffic for Klaviyo's website include the US (36.88%) followed by the UK with 10.88%.
- Klaviyo is active on social media platforms such as Facebook, YouTube, WhatsApp, LinkedIn, and Reddit, and they contribute 2.6% of Klaviyo's website traffic.
- The company uses platforms such as Facebook and Twitter to post announcements, current events, company news, and new product features.
- Klaviyo is more actively posting on its Twitter account (5,195 tweets), to promote its brand awareness strategy.
- Klaviyo's online contact details are available on the company website and social media platforms.
- The company also has designated contact forms for customer queries, available on the website.
- Klaviyo's YouTube channel has 523 subscribers and 61 videos. Most of their uploaded videos reveal their newest features and business insights.
- Of Klaviyo's 61 videos on YouTube, 13 were uploaded four weeks ago.
Research Strategy:
Most of the requested data points were available on Klaviyo's website, and your research team's strategy was straightforward except in obtaining Klaviyo's revenue, target geographic area, target customers, and online/digital marketing presence. The team had to use some third-party websites like SimilarWeb, ZoomInfo, and Enlyft, to address and provide all the requested data thoroughly. The team considered Klaviyo's corporate clients as companies with 500-1000 employees.