KLAVIYO

• Klaviyo was founded in 2012 and has been in business for the past seven years.
• The company has over 15,000 customers and generates a revenue of $100 million, annually.
• Here's a link to their website.

• Klaviyo has 17 corporate clients.
•  Twillory, Marine Layer, Shinesty, Taft, and Bearbrand are some of the biggest clients of Klaviyo.

•  63% of Klaviyo customers are in the United States.
• Majority of their customers are in the United States, the United Kingdom, Canada, and Australia

• Klaviyo targets businesses of every size, from entrepreneurs to iconic brands.
• Based on data from Enlyft, Klaviyo's largest market is in the retail industry, with 926 companies followed by apparel & fashion with 611 companies.
• Other industries that use Klaviyo include consumer goods, health, wellness & fitness, wholesale, food & beverages, restaurants, cosmetics, furniture, and consumer electronics industries.

• Klaviyo makes the process of pulling in data from an e-commerce platform, point-of-sale software, and other marketing tools.
• Klaviyo was designed specifically to pull in data from all the tools used to drive e-commerce businesses.
• It enables easy and fast integrations with popular e-commerce platforms such as Shopify, ShopifyPlus, Magento, BigCommerce, and Woo Commerce.
• Klaviyo makes email content creation easy.

• Klaviyo's website had 1,550,000 total visits as of May 2019 from desktop & mobile web.
• Countries that contribute the most website traffic for Klaviyo's website include the US (36.88%) followed by the UK with 10.88%.
• Klaviyo is active on social media platforms such as Facebook, YouTube, WhatsApp, LinkedIn, and Reddit, and they contribute 2.6% of Klaviyo's website traffic.
• The company uses platforms such as Facebook and Twitter to post announcements, current events, company news, and new product features.
• Klaviyo is more actively posting on its Twitter account (5,195 tweets), to promote its brand awareness strategy.
• Klaviyo's online contact details are available on the company website and social media platforms.
• The company also has designated contact forms for customer queries, available on the website.
• Klaviyo's YouTube channel has 523 subscribers and 61 videos. Most of their uploaded videos reveal their newest features and business insights.
• Of Klaviyo's 61 videos on YouTube, 13 were uploaded four weeks ago.

Research Strategy:

Key Findings

• Mailchimp has been in business since 2011, which translates to approximately 8 years in business.
• Mailchimp has an estimated annual revenue of $160 million.
• Mailchimp has 486,171 companies as customers.
• Mailchimp has 7,901 customers with over 1,000 employees.
• Mailchimp's main geographical area is the U.S., accounting for 41% of customers followed by the U.K. with 9%.
• Mailchimp serves businesses of all sizes with the majority of its clients having fewer than 50 employees (65%) and making less than $50 million annually (81%).
• Mailchimp most often serves companies in the business services, manufacturing, organizations, technical services, retail and hospitality industries.
• Mailchimp's features include marketing CRM, an audience dashboard, "lookalike audience finder," address finder, tags & segments, social posts and ads, landing pages, sign up forms, email automation, reports and analytics, and integrations with many apps and services.
• Mailchimp has a social presence on Facebook, Twitter, Instagram, LinkedIn and YouTube and also has an engaging website.

Research Strategy

Constant Contact

• Constant Contact was founded in 1998 by Randy Parker and is located in Waltham, Massachusetts. The company helps small business organizations through their email, social media and event marketing tools that will ensure building stronger relationship with their customers base.
• The company became public in 2007, but was eventually delisted in February 2016 after it was acquired by Endurance International. 
• Constant Contact has an estimated 0.5 million (500,000) subscribers where it mainly caters to small businesses with 80% of their clientele are businesses with 25 employees or fewer.
• Majority (81%) of the customers of Constant Contact are in the United States, followed by Canada and the United Kingdom.
• Constant Contact focused their marketing expenditures to strategically market their products and gain new customers through search engines, advertising, email marketing, and social media.
• Constant Contact is a much better alternative for small businesses, startups, and new entrepreneurs as they offer cost-effective tools. What makes Constant Contact standout among competitors is their effort in onboarding where they conduct "live webinars, classes, and day-long courses" to help their users to become proficient with Constant Contact system.
• Revenue: $410,052,000 
• The link to the official website of Constant Contact is here.

Your Research team applied the following Strategy:

• (500,000*10%= 50,000)