Competitive Analysis - Calendaring/Scheduling Software Space

Part
01
of four
Part
01

Calendaring and Scheduling Software - Find the Competitors

vCita, Acuity Scheduling, Calendly, Square Appointments, Schedulicity and SetMore are the top 6 players by market share in the calendaring and scheduling or Appointment Scheduling software market in 2019. We have completed Rows 2-7, Columns A-C and J in the attached spreadsheet.

VCITA

ACUITY SCHEDULING

  • Acuity holds the second-largest market share at 16.19% in the Appointment Scheduling software market.
  • The company has an estimated 11-50 employees.
  • Acuity Scheduling has an estimated $4 million in revenue.

CALENDLY

  • Calendly comes in third in the Appointment Scheduling software market with 8.35% market share.
  • The company has an estimated 11-50 employees.
  • Calendly has an estimated $1 million in revenue.

SQUARE APPOINTMENTS

SCHEDULICITY

  • Schedulicity holds a 6.64% market share in the Appointment Scheduling software market.
  • The company has an estimated 11-50 employees.
  • Schedulicity has an estimated $1 million in revenue.

Setmore

  • SetMore is the 6th top player in the Appointment Scheduling software market with 3.49% market share.
  • The company has an estimated 11-50 employees.
  • SetMore an estimated $3 million in revenue.

RESEARCH STRATEGY

To determine the top 6 players in the calendaring and scheduling software we looked into market reports, industry analysis studies, and business intelligence resources. We found a 2018 market report for Appointment Scheduling software and noted that only Calendly is included from the theoretical list of top players. We later confirmed this with business intelligence resource Datanyze which showed several of the key players from the market report along with Calendly. This resource also gave the market share which is a key metric for determining top players, therefore we used it as a primary resource to build our list. (We also did not find uniform disclosure of revenue for the top players since most of them are private companies.) Lastly, we verified our findings with an industry analysis article from Finances Online. Again, this resource showed Calendly along with several other major players from the 2018 market report and Datanyze. Therefore, we determined the top 6 players based on these 3 cross-referenced credible sources. Note that "Appointment Scheduling" was consistently used across the sources and is the official term for scheduling/calendaring software. The market report defined appointment scheduling software as tools to manage bookings, calendar integration, and appointment reminders which are synonymous with calendaring and scheduling.
We then proceeded to research each player's revenue and size (number of employees). We found that these are mostly private companies with no publicly disclosed information about revenue (either for segment or overall) nor number of employees. Therefore, we got creative and leveraged business intelligence resource Crunchbase which showed estimates of revenues and number of employees. We outlined these above and completed Rows 2-7, Columns A-C and J in the attached spreadsheet.
Part
02
of four
Part
02

Calendaring and Scheduling Software - Competitive Landscape Part 1

We have provided all the required information for vCita and Acuity Scheduling columns D-I of rows 2-3 in the attached spreadsheet. vCita serves about 970,000 small businesses globally, while Acuity Scheduling serves about 50,000 businesses.


vCITA AND ACUITY SCHEDULING


RESEARCH STRATEGY:

To provide the required details for the scheduling software companies Acuity Scheduling and vCita, we started by reviewing each of the companies' official websites for details regarding employee growth, customer base, the number of new sign-ups, and the number of integrations they support. Using this approach we were able to find details about the platforms they support integration with, in addition to the number of monthly new sign ups for vCita. We also found the number of customers each company serves. Acuity Scheduling serves only small businesses and vCita only disclosed the number of businesses they serve in total, with no separation into consumer segments like enterprises, individual consumers, and small/medium businesses. Unfortunately, there were no details regarding customer growth on any of these websites.
Next, we attempted to search through each company's annual reports and press releases for details regarding their employee growth, their monthly sign-ups, or a breakdown of their customer base. Unfortunately, we found that both companies are private. Private companies are under no obligation to release their annual reports or financial statements publicly.

Finally, we used third-party corporate websites and databases to find the number of new sign-ups for Acuity Scheduling, in addition to data on each company's employee growth, segmentation on customer base, and the overall visitors and traffic growth. Using these databases, we found the overall visitor growth for both companies, though this data is only available for the last two months, as opposed to the last two years. Other databases and company profiles only provided the number of current employees and not the company's employee growth. Additionally, there were no details regarding a breakdown of each company's customer base by consumer segment. We believe some of this information has not been publicly published because both companies are private and private companies do not publicize details regarding their company finances or operations.
Part
03
of four
Part
03

Calendaring and Scheduling Software - Competitive Landscape Part 2

The required information on Calendly and Square Appointments has been provided in the attached spreadsheet.
  • Calendly has as much as 11 integrations with other software, while Square Appointments only has 3.
  • Calendly grew from 31 employees to 83 employees in a little more than a year.
  • The company behind Square Appointments, Square, achieved 44% employee growth in 2018.

RESEARCH STRATEGY

Employee growth figures are only available to Premium users of LinkedIn. We have found the number of Calendly employees from March 2017, in a case study article and we have determined the current number of employees by checking the LinkedIn page. We have determined the employee growth of Square, but the growth figures were only available for the company as a whole and the number of employees was not provided for Square Appointments specifically.

We were unable to determine visitor traffic growth figures over the last two years. We have calculated and provided overall visitor traffic growth and unique visitor traffic growth over the past 6 months. Website traffic analysis platforms like SEM Rush, SimilarWeb and Alexa only provide traffic information for the past 6 months. Older traffic data is only available to paying subscribers of these services. Similarly, only paying subscribers are allowed to view subdomain analytics, which is necessary for Square Appointments because its website is actually a subdomain of Square's website.

To get traffic data for the last two years, we have also tried website archiving services like the Wayback Machine and Archive.org. The idea was to check for older, saved versions of the traffic analysis platforms that would also only provide 6-month data, but for an earlier point in time. Unfortunately, only SimilarWeb's Calendly page had any previous saved versions, but all of them were from May 2019, which would still not allow us to determine the growth figures for the last two years.

Finally, we've checked various business and technology media sources to see if any of them would mention traffic growth figures for the two platforms. We've consulted TechCrunch and LifeHacker, as well as Forbes, Inc. Magazine and Entrepreneur. There were indeed several articles that discussed website growth, but the articles were discussing general best practices for increasing organic traffic and search engine rankings and were only using the two platforms as best-in-class examples. The articles did not provide quantitative data for the traffic of the two platforms and they generally focused more on qualitative descriptions.

The number of new customers for the two platforms is also not publicly available. We've first tried searching for it in media articles. We've identified a number of articles discussing the impressive revenue growth of the two companies, so we naturally assumed that the articles would also discuss the number of users to show where the increase in revenue came from. However, even though some articles mentioned that both platforms experienced a rapid growth in the number of users, they did not provide concrete figures to back up those claims.

We've also consulted mobile application databases like G2 and AppRadar. The idea was to find the number of new mobile users and then to calculate the number of total new users by finding the breakdown of mobile versus desktop users for the two platforms. However, the databases only provided general usage data, such as the average number of monthly active users. This is very similar to website traffic information and it was not helpful in determining the number of new users signing up to the platforms.

The previous approach enabled us to determine the number of monthly downloads for the mobile versions of the two platforms. So, we have also tried to calculate the number of new users by trying to find the percentage of total downloads that was coming from new users. However, there was no way to accurately determine this information, and we felt that the number of monthly downloads was a bad proxy for the number of new users because it includes old users that reinstalled the app, or purchased a new smartphone and had to download it again, for example.

Similarly, we could not determine the exact breakdown of the user base for the two platforms. We have tried searching for the information in case studies and articles about the companies, but the most we could determine was that the companies were catering to "business" users. We have determined that Calendly is mostly used by academic institutions and small businesses by analyzing the platform's profile on TrustedCustomers. For Square Appointments we were able to determine that the original idea behind the product was to create a service that would facilitate the operations of small businesses.
Part
04
of four
Part
04

Calendaring and Scheduling Software - Competitive Landscape Part 3

The requested information for Schedulicity and BookFresh has been provided in the attached spreadsheet.
  • Schedulicity's web traffic grew 20% over the past six months.
  • Schedulicity has 5 integrations, while SetMore has 29.
  • Both platforms primarily market to small businesses and service professionals.

RESEARCH STRATEGY

Employee growth figures are only available to Premium users of LinkedIn. We have been unable to determine employee growth figures for Schedulicity. Besides LinkedIn, we have also checked company databases that provide employee growth figures like Craft and ZoomInfo, but the databases do not have entries for Schedulicity. We have also tried checking media articles about Schedulicity from 2016 to 2017, to see if any of them mention the employee count of Schedulicity in those years. Unfortunately articles from the likes of TechCrunch and Forbes only discussed the features of the platform and its rapid growth in the space, but they did not provide specific employee figures.
We were unable to determine visitor traffic growth figures over the last two years. We have calculated and provided overall visitor traffic growth and unique visitor traffic growth over the past 6 months. Website traffic analysis platforms like SEM Rush, SimilarWeb and Alexa only provide traffic information for the past 6 months. Older traffic data is only available to paying subscribers of these services.
To get traffic data for the last two years, we have also tried website archiving services like the Wayback Machine and Archive.org. The idea was to check for older, saved versions of the traffic analysis platforms that would also only provide 6-month data, but for an earlier point in time. Unfortunately, even though we found some saved entries of SimiarWeb pages for the platforms, all of them were from 2019, which would still not allow us to determine the growth figures for the last two years.
Finally, we've checked various business and technology media sources to see if any of them would mention traffic growth figures for the two platforms. We've consulted TechCrunch and LifeHacker, as well as Forbes, Inc. Magazine and Entrepreneur. The articles did not provide quantitative data for the traffic of the two platforms and they generally focused more on qualitative descriptions.
The number of new customers for the two platforms is also not publicly available. We've first tried searching for it in media articles. We've identified a number of articles discussing the revenue growth of the two platforms, so we naturally assumed that the articles would also discuss the number of users to show where the increase in revenue came from. However, even though some articles mentioned that both platforms experienced a rapid growth in the number of users, they did not provide concrete figures to back up those claims.
We've also consulted mobile application databases like G2 and AppRadar. The idea was to find the number of new mobile users and then to calculate the number of total new users by finding the breakdown of mobile versus desktop users for the two platforms. However, the databases only provided general usage data, such as the average number of monthly active users. This is very similar to website traffic information and it was not helpful in determining the number of new users signing up to the platforms.
The previous approach enabled us to determine the number of monthly downloads for the mobile versions of the two platforms. So, we have also tried to calculate the number of new users by trying to find the percentage of total downloads that was coming from new users. However, there was no way to accurately determine this information, and we felt that the number of monthly downloads was a bad proxy for the number of new users because it includes old users that reinstalled the app, or purchased a new smartphone and had to download it again, for example.
Similarly, we could not determine the exact breakdown of the user base for the two platforms. We have tried searching for the information in case studies and articles about the companies, but the most we could determine was that the companies were catering to "business" users. We have determined that Schedulicity is mostly used by small, local businesses. SetMore specifically markets to small businesses and service professionals. We have listed the main types of businesses SetMore is focused on, by looking through the landing pages on the website.
Sources
Sources

From Part 01
Quotes
  • "MARKET SHARE CATEGORY Appointment Scheduling"
  • "TOP 10 TECHNOLOGIES vCIta Acuity Scheduling Calendly Square Appointments Schedulicity BookFresh Setmore Genbook Schedulista Bookeo"
Quotes
  • "Acuity Scheduling, Simplybook.me, Appointy, SetMore, MyTime, TimeTrade, Pulse 24/7, Calendly, Bobclass, Shortcuts Software, Veribook, Reservio, BookingRun, Cirrus Insight, CozyCal, Square and MINDBODY are the key suppliers in the global appointment scheduling software market."
  • "Appointment scheduling software allows businesses and professionals to manage scheduling appointments and bookings. "
  • " Top features include appointment reminders, employee and customer management, and calendar integration."
  • "The global Appointment Scheduling Software market is valued at 160 million USD in 2017 and is expected to reach 360 million USD by the end of 2023, growing at a CAGR of 15.1% between 2017 and 2023."
Quotes
  • "What are the 20 best appointment scheduling tools of 2019? vCita Online Scheduling Simplybook.me 10to8 Checkfront Calendly Appointment Plus Bookeo YouCanBook.me Acuity Scheduling HouseCall Pro Timetrade TIMIFY Flash Appointments AppointmentCore Appointy Setmore Ovatu Manager Pulse 24/7 neatCal OpusTime"
  • "Appointment scheduling tools are a critical tool to manage bookings, expand your customer base and, ultimately, increase your revenues. "
  • "Scheduling software apps have plenty of benefits and are particularly useful to manage your staff availability vis-a-vis the work volume. "
Quotes
  • "vCita Business management app including Lead capturing, CRM, Online Scheduling, billing and file sharing, email marketing etc."
  • "Number of Employees 51-100"
  • "vCita has $6.6M in estimated revenue annually. "
Quotes
  • "Acuity Scheduling Acuity Scheduling is a provider of online appointment scheduling software for businesses."
  • "Number of Employees 11-50"
  • "Acuity Scheduling has $4M in estimated revenue annually."
Quotes
  • "Calendly Calendly is a scheduling software that enables its users to streamline their appointment schedules."
  • "Number of Employees 11-50"
  • "Calendly has $1M in estimated revenue annually."
Quotes
  • "For the full year of 2018, total net revenue was $3.3 billion, an increase of 49% from the full year of 2017. "
Quotes
  • "Square Square is a merchant services aggregator and mobile payment company that aims to simplify commerce through technology."
  • "Number of Employees 1001-5000"
Quotes
  • "Schedulicity Schedulicity is an online appointment scheduling platform for discovering and booking local services in America and Canada."
  • "Number of Employees 11-50"
  • "Schedulicity has $1M in estimated revenue annually."