Competition Price Tracking CPG/Retail

Part
01
of three
Part
01

Competitive Price Monitoring Companies

This study examines the largest competitive price monitoring companies in the United States. The prominent companies based on total revenue are Numerator, Vendavo, PriceSpider, Revionics and Price Edge.

1. NUMERATOR

  • Numerator is a leading provider of omnichanel research insights. It is headquartered in Chicago and has 1, 400 employees.
  • The company uses ominichannel purchase data and comprehensive path data to provide the best analysis of consumer shopping and purchasing experiences.
  • In addition to advanced analystics, Numerator offers a price monitoring solution (Numerator Pricing Intel). The programme boosts companies' pricing strategy and is fully automated.
  • Programmes developed by Numerator can alert clients of price changes which improves pricing decisions.
  • Numerator's annual revenue is $1.2 billion.

2. VENDAVO

  • Vendavo is based in Denver, Colorado.
  • The company provides the Vendavo Commercial Excellence platform which provides companies better customer insights and optimal pricing policies.
  • Consequently, companies using this platform maximize profit margins, sales effectiveness and improve customer experience.
  • Vendavo acquired the Swedish company Navetti in 2018. This acquisition has allowed Vendavo to provide more services such as strategic price management, data sourcing, cost management and cloud-based reporting.
  • Annually, the company's revenue is at least $50 million.

3. PRICESPIDER


4. REVIONICS


5. PRICE EDGE

  • Price Edge is a price monitoring company in Palo Alto, California.
  • The company's principle is that the pricing software should not stipulate how the user works. Instead, the user should have control over the programme.
  • Consequently, the company offers various programmes to meet customers' needs. For example, the Price Edge™ software allows the user to deploy price crawlers and collect competitor's prices over time.
  • Programmes made by Price Edge allow management to take informed actions and monitor price reactions.
  • Prize Edge's annual revenue is $8 million.


Research Strategy

This study used information mainly from companies' websites. There were no expert reviews on these companies, therefore we used revenue as the principal determinant of prominent price monitoring companies. It was found that in general, pricing companies have few employees but their revenue is high. The criteria was to select companies with more than $7 million in annual revenues. In addition, companies which experienced drastic decline in revenues of more than 30% were not considered. We only considered the period 2015-2019 as financial statements of these companies were not available publicly. It is important to note that accessing revenue information may require a subscription (IncFact and ZoomInfo).







Part
02
of three
Part
02

Competitive Price Monitoring Companies Analysis

Vendors of competitive price monitoring solutions tend not to disclose pricing data for their products. However, they require a prospect to request a demo and contact sales for a quotation.

NUMERATOR

  • Numerator does not disclose the pricing information for its competitive price monitoring solution but requires a prospect to request a demo and contact sales for a quotation. This is because of the differences attributed to each client's contract requirement.
  • Abt Sportsline, Hayneedle, Puma, and P&G are Numerator's notable clients.
  • Pricing Intel, Numerator competitive price monitoring solution, provides the "industry’s fastest, most comprehensive, fully-automated online price monitoring solution — arming companies with competitive insights for a competitive edge."

VENDAVO

PRICESPIDER

  • The vendor does not disclose pricing data for its competitive price monitoring solution but offers a prospect the opportunity to speak to an expert, request for a demo, and contact sales for a quotation. This is because of the differences attributed to each client's contract requirement.
  • PriceSpider is trusted by Samsung, Bosch, Activision, and P&G.
  • MyDataProvider, an authoritative body in the industry, ranks PriceSpider as "the best price monitoring tool collect information on products prices, reviews, ratings, and information on sales."
  • On the official website, the vendor positions itself as the world's leading competitive price monitoring platform, "bring unparalleled clarity to any selling environment."

REVIONICS

  • Revionics did not make public pricing data for Revionics Price Suite, the companies competitive price monitoring solution. However, due to the differences attributed to each client's contract requirement, the vendor requires a prospect to request a demo and contact sales for a quotation.
  • Revionics is trusted by BJ's, Family Dollar, The Home Depot, and Farmacorp.
  • Revionics Price Suite is "an unmatched actionable competitive pricing intelligence for strategic pricing."
  • The solution provides accurate, best-in-class, online competitive price monitoring data to help retailers "glean the best information to drive their merchandising strategies and ultimately improve shopper loyalty, sales, and profits."

PRICEEDGE

  • The vendor does not disclose pricing data for its competitive price monitoring solution but offers a prospect the opportunity to request for a demo, and contact sales for a quotation. This is because of the differences attributed to each client's contract requirement.
  • Siemens, Cordstrap, Electrolux, and Harslev are PriceEdge's notable clients.
  • The price monitoring solution is easy to integrate, easy to use, flexible to adapt, and has best practice pricing strategies configured by experts.

Research Strategy

The research team searched through software price comparison platforms such as Get App, Capterra, and more; the official websites and social media accounts of the five competitive price monitoring platforms previously identified, for pricing information. Next, we also examined some of their clients' comments on mainstream media to learn if they have mentioned the costs they are charged for using these platforms. Unfortunately, these companies (or through their clients) do not disclose pricing data for their competitive price monitoring solutions. The lack of this information is due to the different requirements associated with each client's contract.
Part
03
of three
Part
03

Competitive Price Monitoring Companies Overview

IRI is one of the largest market research companies with annual revenue of $1.2 billion. Detaweave develops data products using web data which is publicly available. Semantics3 built the world’s most extensive product and pricing database.

Detaweave

  • Detaweave is an information technology and services company founded by Karthik Ramesh and Vikranth Ramanolla in 2011. The company is located in Washington, United States and has about 79 employees.
  • The company develops data products using web data which is publicly available. Through aggregation, curation and review of this data, Detaweave provides businesses with the actionable insights that exist outside the firewalls.

Products/Services

  • Retail Intelligence & Competitive Analytics Solutions: The product offering provides pricing and selection intelligence using real-time data and feedback, in-depth product function based analytics, promotional analysis, and catalog benchmarking and analysis.
  • Brand Analytics: DataWeave Brand Analytics is an automated system that tracks and records the competition’s product pricing activities, provides important real-time information, monitors online promotions and monitors MAP violations.

Revenue

Pricing

  • The company uses a quote-based pricing model. The prices of its products and services are only available upon request from the company.
  • A free trial is available for all solutions.

Notable Clients

Competitive Advantage

  • The company claims to deliver the best and most accurate data and product matching powered by human aided machine learning.
  • The patented Detaweave data aggregator mines many layers into public web applications, collecting billions of data points from complex and diverse data sources.
  • The platform can process data in over 25 global languages.

Semantics3

  • Semantics3 is an e-commerce data and AI platform founded in 2011 by Govind Chandrasekhar, Sivamani Varun, and Vinoth Gopinathan. The company offers catalog and competitive intelligence tools for e-commerce marketplaces and risk assessment and revenue management solutions for logistics businesses.
  • The company is located in San Francisco, California, United States and has about 49 employees.

Products/Services

  • Semantics3 offers solutions for e-commerce marketplace, logistics & freight, and brands.
  • The company also provides product data APIs. The APIs include UPC API, Crawl API, Retailer Feeds API, Keyword API, Price Monitoring API, and Enterprise APIs.
  • The e-commerce marketplace solutions include e-commerce search, retailer SKU lookups, barcode and UPC lookups, PIM & MDM Systems, and PCM and enrichment services.
  • Logistics solutions include product classification and taxonomy, tariff & logistics solutions, and procurement solutions.
  • Brands solutions include brand intelligence, e-commerce price search, and CPG & FCMG research.

Revenue

Pricing

  • Semantics3 solutions are available for free with limited functionalities.
  • The Starter plan costs $9/month with a 30-day free trial.
  • Basic plan cost $499/month with a 30-day free trial.
  • Pro plan costs $1,499/month with a 30-day free trial.

Notable Clients

  • Grainger, Hearst, Aeropost.com, and Refinery29 are clients of the company.

Competitive Advantage

IRI

Products/Services

  • Market performance and strategy: The solution includes market measurement, e-commerce research, audit, strategy, and innovation building.
  • Consumer and shopper solutions: IRI solution focuses on providing insights, segment planning, opportunity sizing and activation strategies that empower companies to “win” the sale and the shopper.
  • Analytics and in-market execution: The solution includes big data analytics for supply chain management, product pricing and promotion optimization, unified marketing measurement.
  • Media solutions to improve sales and drive campaigns.
  • Retail: Provides access to technology-supported integrated insights to enable faster decision-making and better collaboration through providing solutions like retail price and promotion, retail media and activation.
  • Big data technology: “IRI’s data cloud, visualization, applications and private cloud solutions manage all of your data assets for faster insights and action.”

Pricing

Revenue

Notable Clients

  • PepsiCo, Costco Wholesale, Kroger, and Starbucks are some customers of the company.

Competitive Advantage

RetailData

  • RetailData is an information services company founded by Christine Cottrell in 1988. The company provides competitive intelligence to companies within the retail industry to help them drive growth and win consumers.
  • The company is located in Glen Allen, Virginia, United States and has about 2,100 employees.

Products/Services

  • The company services include in-store audits, e-commerce audits, price-scan verification, compliance, and web analytics to give clients insight into their competitors’ promotions.

Revenue

Pricing

Competitive Advantage

Research Strategy

For RetailData there’s no publicly available information on the clients or customers of the company. We began by combing through the company’s website. This goal was to locate case studies of clients RetailData has worked with or clients using its services; searching through the services and about pages, there was no information on the clients of the companies. Next, we combed through business databases like Bloomberg, LinkedIn, Crunchbase, Apollo, among others. Usually, business databases include clients of companies in their overview, but this wasn’t the case for RetailData as there was limited information on the company, and the information available did not include its customers. We then conducted a press search on media sites and the company’s press releases. We searched through sources like Ladders, PR Newswire, Information Age, Retail Detail, among others. After combing through the mentioned sources, there was no information on the clients or customers of RetailData. We also searched through the social media accounts of the company for the requested information. We were hoping to find announcements of customer acquisition or case studies of the company’s clients or mentions of RetailData by companies they have worked with. Unfortunately, there was no information on clients of RetailData in the public domain.


Sources
Sources

From Part 03