Comparison of Women's and Men's Professional Sports: Revenue

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Comparison of Women's and Men's Professional Sports: Revenue

Key Takeaways

  • NBA's average annual revenue amounts to $9.2 billion; in contrast, the average annual revenue for WNBA is estimated to be $75 million.
  • The United States Men's National Soccer Team's (USNMT) annual revenue for the official year 2020-21 was $273,702 and $11.9 million; in comparison, their counterparts, the women's national Team, earned $773,819 and $35.5 million.
  • US men's golf pays an average salary of $1.25 million; in comparison, women's golf in the US only pays $48,993 for their female counterparts. Again the viewership is vastly different for both these teams.

Introduction

The research is divided into three parts; the first part focuses on the revenues earned by the NBA vs. WNBA and the men's soccer vs. women's soccer teams in the US, and the next part provides insights into the annual revenue earned by the PGA vs. LPGA, and the men's tennis vs. women's tennis teams and the last part focuses on men's swimming vs. women's swimming and men's figure skating vs. women's figure skating in the US. Due to lack of data availability, revenue figures were only found for the NBA vs. WNBA and the men's soccer vs. women's soccer teams. Since the requested information could not be located in the public domain, data about the average wages earned by individual players in each sport has been provided to highlight the wage gap that exists.

NBA vs. WNBA

  • NBA's average annual revenue amounts to $9.2 billion; in contrast, the average annual revenue for WNBA is estimated to be $75 million, which is quite low, and a major reason for this colossal difference is viewership. NBA has a huge viewing audience, while WNBA has limited viewers.

Men’s Soccer vs. Women’s Soccer

  • The United States Men's National Soccer Team's (USNMT) annual revenue for the official year 2020-21 was $273,702 and $11.9 million; in comparison, their counterparts, the women's national Team, earned $773,819 and $35.5 million. As per the data published by the United States Soccer Federation Inc, these revenues have been earned from events.
  • The details of the budget spent individually on the men's and the women's teams can also be found here.

Helpful Findings

PGA vs. LPGA

  • US men's golf pays an average salary of $1.25 million; in comparison, women's golf in the US only pays $48,993 for their female counterparts. Again the viewership is vastly different for both these teams.
  • A Golf Monthly article mentioned that men's first place prizes in comparison to women are substantially high for the three major tournaments conducted by the Golf Association, which include the Open, US Open, and PGA Championship; the prize money received by the male players is more than $1 million higher than women's.
  • The pay gap has been increasing yearly, and in 2021, the difference reached $1.25 million from $900,000 in 2014.

Men’s Tennis vs. Women’s Tennis

  • US female tennis players average earnings amounted to $283,635, while the male players received an average of $335,946 in earnings; while it may not seem like there is a lot of difference; however, a huge difference exists.
  • Let's consider a recent incident that clearly highlights the pay gap and supports the fact that a huge difference exists between the women's and the men's teams. A merger was being considered between the women's tennis association and the association of tennis professionals; however, it wasn't even taken into consideration by the men's team. The main reason behind this is that the current system allows both teams to earn and spend individually; a merger would make a significant change to this, where the earning and spending will be combined and since there is a major gap between the earnings of both teams, this is not a favorable deal for the ATP. Nick Krygios took to Twitter to comment on how this was totally not a good idea.
  • While recent revenue figures are not available in the public domain, the last available revenue data will suffice to highlight the gap between what the ATP earns in a year and what the WTA makes; in 2014, the ATP earned annual revenue of $107 million; however, the WTA could not even cross the $100 million mark and made only $70 million.

USA Men's Swimming vs. Women's Swimming

  • According to OpenSource data, male swimmers in the US are paid way more than women swimmers; men receive more than 70% of Division I, 65% of Division II, and nearly 70% of Division III compensation.

Men’s Figure Skating vs. Women’s Figure Skating

  • As per the data available in the public domain, figure skating as a sport promotes equal pay and has been giving equal prize money to both its female and male athletes. Salary data or the data about the revenue earned from female and male teams are unavailable in the public domain.

Research Strategy

We were unable to provide annual revenue data for the following categories; PGA vs. LPGA, men’s tennis vs. women’s tennis, men’s swimming vs. women’s swimming, men’s figure skating vs. women’s figure skating. For PGA vs. LPGA, men’s tennis vs. women’s tennis, we have included some helpful findings about the gender pay gap that exists in each sport; however, for swimming and figure skating, quantitative data about the gender pay gap or the annual revenue is unavailable in the public domain.

For this research, we combed through industry magazines like the sports grail, and specific sports-related publications like Swim Swam; however, no relevant piece of information was found. We also searched for annual reports and official documents published by each association that runs the sport in the US, but none of them provided a breakdown of the male and female revenues or pay. Since the info was not available in the public domain, we have provided some helpful findings to support the notion of the gender pay gap.

Official revenue sources were mostly unavailable; however, news sources cited some random figures for some sports. For instance, this news source cites the 2018 revenue figure for ATP and WTA, but no reference sources were provided, and since we could not establish its credibility, we have not included the same in our report.

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