Part
01
of one
Part
01
Would like a comparison of the tools and technologies that Blue Nile and James Allen are using on their websites. Data can come from Builtwith.com, Ghostery, or other provider.
Hi there, and thanks for asking Wonder! I understand you'd like a comparison of the technology and tools that the Blue Nile and James Allen websites use. The most useful, publicly-available sources I found to answer your question are Builtwith and Siftery. For ease of comparison, I have provided the details of each website's technology profile in this spreadsheet, which is a composite of the website profiles from both Builtwith and Siftery. Below I have provided a general overview of the differences and similarities between the two websites, as well as a key difference in user-interface tools.
HIGH-LEVEL OVERVIEW
Blue Nile and James Allen have significant commonality in the technologies they use for security, frameworks, JavaScript Library, document information and encoding. Where they diverge most significantly is in their choice of web server - Blue Nile uses open-source nginx and James Allen uses Microsoft's IIS 7 - as well as their choice of advertising and marketing tools. James Allen uses more than 3x the number of advertising, advertising/tracking and marketing tools than Blue Nile. By quantity, James Allen also uses a few more tools for tracking and analytics than does Blue Nile; but the overlap of common tools is far greater by percentage for this category than it is for marketing and advertising tools.
USER INTERFACE TECHNOLOGY
Although it's not strictly in the same category as site design technology, I noticed during my research that multiple end-user review sites highlight James Allen's 360 HD 'real product' video capacity, i.e., every product in the inventory has a 360 HD video of the actual product itself. By comparison, Blue Nile has only stock or sample photos, which is considered quite a pain point in online diamond shopping. Though not a component of site design technology, it is a use of technology which is considered progressive in the industry.
CONCLUSION
To wrap it up: Blue Nile and James Allen differ most significantly in their use of marketing and advertising tools. You'll find a detailed listing of all tools and technologies used by the respective websites in this spreadsheet. Thanks so much for using Wonder, and please let us know if there is anything else we can research for you!