Company Profiles -Panama Cable/Telecom

Part
01
of five
Part
01

Company Overview of Digicel in Panama

Digicel Panama offers mobile telecommunications products for individuals but not corporate users. It also offers telephony and broadband products for corporate users, but not for individual users.

Your requested information is prepared for you in columns G, H, I and T of the attached spreadsheet.

Below you will find a deep dive of my findings and methodology.

METHODOLOGY

To complete your request, I reviewed the request details and spreadsheet before researching the Digicel Panama site. I found that Digicel is primarily a mobile telecommunications company targeted towards individual users. While it offered products such as telephony and broadband for corporate users, it did not publish details about plans and pricing.

I also did not find information about the technology it uses to power its mobile telecommunications offerings for individuals. However, the company published details about the technology background of its corporate offerings. I used this information to populate the spreadsheet. To see the rest of my research, please continue below.

MOBILE TELECOMMUNICATIONS

Prepaid Plans - Individual

Plan A - B /. 2.99
Includes 20 minutes and 400Mb for 3 days.

Plan B - B /. 4.99
Includes 50 minutes, 2.7 Gb, 2 Gb of social networks and 10 SMS for 7 days.

Plan C - B /. 9.99
Includes 100 minutes, 1.5 Gb, 5 Gb of social networks and 25 SMS for 15 days.

Plan D - B /. 14.99
Includes 150 minutes, 12 Gb, 10 Gb of social networks and 50 SMS for 30 days.

Plan E - B /.19.99
Includes 200 minutes, 3 Gb, 12 Gb of social networks and 150 SMS for 30 days.
Data Plans

Plan A - B /. 0.99
225 Mb for 1 day

Plan B - B /. 1.99
400 Mb for 2 days

Plan C - B /. 2.99
600 Mb for 3 days

Plan D - B /. 4.99
1 Gb for 7 days

Plan E - B /. 8.99
1.5 Gb for 15 days

Plan F - B /. 14.99
3 Gb for 30 days

Postpaid Plans

Postpaid Plans with Team
Plan A - B /. 40.00
Includes 500 minutes, 25 SMS, 3Gb, 3Gb for Youtube and 10 Gb for Social Networks.
Plan B - B /. 60.00
Includes 750 minutes, 30 SMS, 4Gb, 3Gb for Youtube and 10 Gb for Social Networks.
Plan C - B /. 80.00
Includes 1000 minutes, 50 SMS, 6Gb, 3Gb for Youtube and 10 Gb for Social Networks.

Plan D - B /. 110.00
Includes 1400 minutes, 100 SMS, 8Gb, 3Gb for Youtube and 10 Gb for Social Networks.
Plan A - B /. 30.00
Includes 500 minutes, 25 SMS, 4Gb, 3Gb for Youtube and 10 Gb for Social Networks.
Plan B - B /. 40.00
Includes 750 minutes, 30 SMS, 6Gb, 3Gb for Youtube and 10 Gb for Social Networks.
Plan C - B /. 50.00
Includes 1000 minutes, 50 SMS, 9Gb, 3Gb for Youtube and 10 Gb for Social Networks.
Plan D - B /. 70.00
Includes 1400 minutes, 100 SMS, 12Gb, 3Gb for Youtube and 10 Gb for Social Networks.

Plan A - B /. 14.95
6 Gb + 10 Gb for 9 Social Networks

Plan B - B /. 19.95
8 Gb + 10 Gb for 9 Social Networks

Plan C - B /. 24.95
10 Gb + 10 Gb for 9 Social Networks

Plan D - B /. 29.99
12 Gb + 10 Gb for 9 Social Networks

Plan E - B /. 39.99
14 Gb + 10 Gb for 9 Social Networks

Plan F - B /. 49.99
16 Gb + 10 Gb for 9 Social Networks

Plan G - B /. 59.99
20 Gb + 10 Gb for 9 Social Networks

Plan for Blackberry - B /. 9.99
3 Gb for 30 days
Business - Digicel Panama offers no mobile telecommunications products for corporate users.

CABLE TV

Digicel Panama offers no cable TV products. Though it lists Digital TV among its offering, the link is broken and I could not find other sources of information about this product within the site.

TELECOMMUNICATIONS

Digicel Panama offers no telephony products for individual users. The company does offer Digicel Fixed Telephony Service for business clients but no details about plans or pricing were included. Clients are instructed to inquire here.

 BROADBAND

Digicel Panama currently offers no broadband products for individual users. However, it offers Digicel Internet Service for corporate users. Again, no details about plans or pricing were published but interested parties may contact the company here for inquiries.

OTHERS

Digicel Panama also offers Cloud Solutions and Data Center for corporate clients. Similar to the products above, the company did not publish plans or pricing details. Inquiries may be submitted here.

TECHNOLOGY

Digicel published no information about its mobile telecommunications technology in its site. However, I was able to locate information about the technology it uses for its corporate offerings.

For its Digicel Fixed Telephony Service, the company stated that it uses IP Telephony, dedicated Fiber Optic and SIP trunking. It also offers Hosted Telephony Cloud through Fiber Optic and highly available bandwidth.

For its Digicel Internet Service, the company uses Fiber Optic connection. Digicel promises its clients a dedicated, symmetric connection with real bandwidth and 100% availability. The company added that its connection is maintained by Tier 1 main suppliers for the best quality.

Its Cloud Solutions and Data Center are also powered by the company's own Fiber Optic ring built to provide national coverage. In addition, its Data Center is powered by a 600KVA power plant built to function up to 10 days autonomously.

CONCLUSION

To wrap it up, Digicel Panama offers mobile telecommunications products for individual but not corporate users. The company also offers telephony and broadband products for corporate users, but not for individual users.

Your requested information is prepared for you in columns G, H, I and T of the attached spreadsheet.
Part
02
of five
Part
02

Company Overview of Claro in Panama

Claro Panama offers individual pre-paid mobile phone plans ranging in price from B1 to B15; individual post-paid plans ranging in price from B14.99 to B200; and corporate post-paid plans that are tailored for each company. The company's mobile services use 5 frequency bands, with GSM frequencies of 1900 for 2G, 850 and 1900 for 3G, and 700 for 4G. Claro also offers television and mobile internet services. As requested, I've completed the spreadsheet with the relevant details on this company's products and services, and you'll also find a deep dive of my research below.

claro plans


1) Individual Pre-Paid


(i) Plan 1: 20 minutes, 0 SMS, 150MB data, duration 1 day - B1
(ii) Plan 2: 20 minutes, 5 SMS, 250MB data, duration 2 days - B2
(iii) Plan 3: 20 minutes, 10 SMS, 400MB data, duration 4 days - B3
(iv) Plan 5: 50 minutes, 25 SMS, 800MB data, duration 7 days - B5
(v) Plan 10: 150 minutes, 50 SMS, 1.5GB data, duration 15 days - B10
(vi) Plan 15: 150 minutes, 75 SMS, 2GB data, duration 30 days - B15


(i) Plan A: 200MB data, 350MB WhatsApp, 1 day - B0.99
(ii) Plan B: 500MB data, 350MB WhatsApp, 2 days - B2.99
(iii) Plan C: 800MB data, 500MB WhatsApp, 10 days - B4.99
(iv) Plan D: 1GB data, 1GB WhatsApp, 15 days - B8.99
(v) Plan E: 2GB data, 1GB WhatsApp, 30 days - B14.99

2) Individual Post-Paid

National

(i) Plan A: 150 minute, 75 SMS, 5GB data - B14.99
(ii) Plan B: 250 minutes, 125 SMS, 6GB data - B19.99
(iii) PLan C: 400 minutes, 200 SMS, 7GB data - B24.99
(iv) Plan D: 600 minutes, 300 SMS, 8GB data - B29.99
(v) Plan E: 800 minutes, 400 SMS, 10GB data - B39.99
(vi) Plan F: 1000 minutes, 500 SMS, 12GB data - B50
(vii) Plan G: 1200 minutes, 600 SMS, 16GB data - B60
(viii) Plan H: 1600 minutes, 800 SMS, 20GB data - B80
(ix) Plan I: 2000 minutes, 1000 SMS, 24GB data - B100
(x) Plan J: 2400 minutes, 1200 SMS, 30GB data - B120
(xi) Plan K: unlimited minutes, unlimited SMS, 50GB data - B150
(xii) PLan L: unlimited minutes, unlimited SMS, 75 GB data - B200


(i) Plan A: 150 minute, 75 SMS, 2.5GB data - B14.99
(ii) Plan B: 250 minutes, 125 SMS, 3GB data - B19.99
(iii) PLan C: 400 minutes, 200 SMS, 3.5GB data - B24.99
(iv) Plan D: 600 minutes, 300 SMS, 4GB data - B29.99
(v) Plan E: 800 minutes, 400 SMS, 5GB data - B39.99
(vi) Plan F: 1000 minutes, 500 SMS, 6GB data - B50
(vii) Plan G: 1200 minutes, 600 SMS, 8GB data - B60
(viii) Plan H: 1600 minutes, 800 SMS, 10GB data - B80
(ix) Plan I: 2000 minutes, 1000 SMS, 12GB data - B100
(x) Plan J: 2400 minutes, 1200 SMS, 15GB data - B120
(xi) Plan K: unlimited minutes, unlimited SMS, 50GB data - B150
(xii) Plan L: unlimited minutes, unlimited SMS, 75 GB data - B200


(i) Plan A: 76 channels, 4 HD channels - B19.99
(ii) Plan B: 133 channels, 27 HD channels - B27.99
(iii) Plan C: 132 channels, 38 HD channels - B34.99


Post-paid

(i) Plan A: 350MB - B2.99
(ii) Plan B: 750MB - B4.99
(iii) Plan C: 1.5GB - B9.99
(iv) Plan D: 3GB - B14.99
(v) Plan E: 4GB - B19.99
(vi) Plan F: 5GB - B24.99
(vii) Plan G: 6GB - B29.99
(viii) Plan H: 10GB - B49.99

Pre-paid

(i) Plan A: 200MB, 1 day - B0.99
(ii) Plan B: 500MB, 2 days - B2.99
(iii) Plan C: 800MB, 10 days - B4.99
(iv) Plan D: 1GB, 15 days - B8.99
(v) Plan E: 2GB, 30 days - B14.99

network

In Panama, mobile networks are based on 3 GSM bands, 2 UMTS bands, and 2 LTE bands. Claro has 5 frequency bands in use: 1 GSM, 2 UMTS, 2 LTE. The company uses a GSM frequency of 1900 MHz for its 2G network, 1900 and 850 MHz for its 3G network, and 700 for its 4G network.

conclusion

To wrap up, Claro Panama offers individual pre-paid mobile phone plans ranging in price from B1 to B15; individual post-paid plans ranging in price from B14.99 to B200; and corporate post-paid plans that are tailored for each company. The company's mobile services use 5 frequency bands, with GSM frequencies of 1900 for 2G, 850 and 1900 for 3G, and 700 for 4G. Claro also offers television and mobile internet services.
Part
03
of five
Part
03

Company Overview of Movistar in Panama

In Panama, Movistar offers a variety of mobile and telecommunications products and services for both individual and corporate consumers. Individual pre-paid mobile plans range in price from B2 to B10, with optional media streaming packs for B .3 - B .10. Individual post-paid plans range in price from B15 to B 150. Corporate post-paid plans range in price from B17 to B152. The company's mobile services use 4 frequency bands, with GSM frequencies of 850 and 1900 for 2G/3G, and 700 for 4G. Movistar's other services include mobile broadband, high-speed internet, and fixed line telephone service. You'll find a deep dive of my research below, as well as finding all of the details organized in the spreadsheet, columns M, N and O.

movistar plans


Talk & Data Plans:
(i) Plan A: 5 minutes, 5 SMS, 250MB data - B2
Lasts up to 2 days

(ii) Plan B: 10 minutes, 10 SMS, 525MB data - B3
Lasts up to 4 days, includes 1GB WhatsApp for the validity of the package

(iii) Plan C: 20 minutes, 20 SMS, 1.1GB data - B5
Lasts up to 7 days, includes 1GB WhatsApp for 30 days

(iv) Plan D: 40 minutes, 40 SMS, 1.5GB data - B10
Lasts up to 15 days, includes 1GB WhatsApp for 30 days

Media Streaming Packs (enables unlimited streaming for the duration of the pack):
(v) Plan A: 2 hours video - B .3
(vi) Plan B: 4 hours video - B .5
(vii) Plan C: 10 hours video - B .10
(viii) Plan D: 20 hours music - B .5

All plans include 1 GB WhatsApp for 30 days, Movistar Play (video streaming), and international calls.

(i) Plan A: 100 minutes, 100 SMS, 2GB data - B15
(ii) Plan B: 200 minutes, 100 SMS, 7.5 GB data - B20
(iii) Plan C: 450 minutes, 100 SMS, 10.5GB data - B30
(iv) Plan D: 650 minutes, 100 SMS, 15GB data - B40
(v) Plan E: 1000 minutes, 100 SMS, 24GB data - B60
(vi) Plan F: 1800 minutes, 100 SMS, 39GB data - B100
(vii) Plan G: 2250 minutes, 130 SMS, 45GB data - B130
(viii) Plan H: 2800 minutes, 150 SMS, 51GB data - B150

All plans include unlimited calls and SMS between internal landlines and mobiles.

(i) Plan A: 200 minutes, 15 SMS, 2.5GB data - B17
(ii) Plan B: 300 minutes, 20 SMS, 3GB data - B22
(iii) Plan C: 600 minutes, 30 SMS, 4GB data - B32
(iv) Plan D: 800 minutes, 40 SMS, 5GB data - B42
(v) Plan E: 1,500 minutes, 50 SMS, 6GB data - B52
(vi) Plan F: 2,000 minutes, 70 SMS, 9 GB data - B72
(vii) Plan G: 3000 minutes, 100 SMS, 13GB data - B102
(viii) Plan H: unlimited minutes, 130 SMS, 15 GB - B132
(ix) Plan I: unlimited minutes, 150 SMS, 17GB data - B152

4) Corporate Fixed Telephone Service
Prices are not publicly available online.

(i) Plan A: fixed telephone service on 2G/3G network
(ii) Plan B: 30 voice channels, 30 simultaneous calls
(iii) Plan c: unlimited calls between branches and mobiles on the same account
(iv) Plan D: platform with IP telephone and the ability to communicate with customers and employees on a single interface

5) Other services
Most prices not publicly available online.

(ii) Cloud: online backup, business email, e-learning
(1) Plan A: website hosting
(2) Plan B: website analytics
(3) Plan C: social media management
(v) Security
(vii) Advertising
(viii) Applications: data collection, mobile CRM

Network

In Panama, mobile networks are based on 3 GSM bands, 2 UMTS bands, and 2 LTE bands. Movistar has 4 frequency bands in use. The company uses GSM frequencies 850 and 1900 for its 2G/3G network, and 700 for its 4G network. Movistar's internet services are utilizing fiber optics, radio links, and broadband. The fixed line telephone services use 2G/3G, ISDN digital lines, and IP technology. Many of the company's other services are cloud-based.

conclusion

To wrap up, Movistar Panama offers individual pre-paid mobile phone plans ranging in price from B2 to B10; individual post-paid plans ranging in price from B15 to B150; and corporate post-paid plans ranging in price from B17 to B152. The company's mobile services use 4 frequency bands, with GSM frequencies of 850 and 1900 for 2G/3G, and 700 for 4G. Movistar's other services include mobile broadband, high-speed internet, and fixed line telephone service.

Part
04
of five
Part
04

Company Overview of Cable Onda in Panama

Cable Onda offers cable TV, telephony and broadband products. It does not offer mobile telecommunications products. However, it offers accompanying mobile apps for its services.

Your requested information is also available for you in columns P, Q, R and W in the attached spreadsheet.

Below you will find a deep dive of my findings and methodology.

METHODOLOGY

To complete your request, I reviewed the request details, spreadsheet and the Cable Onda site. I found that the company does not offer mobile telecommunications products though it offers other product types indicated in the spreadsheet. I also found no information detailing the technology used by Cable Onda for its products; instead, product offerings focused on other details such as inclusions or speed. Therefore, I was not able to prepare a separate section for technology.

Some products' pricing were also left undisclosed and only made available upon customer request. Nevertheless, I was able to populate the spreadsheet using available information from the Cable Onda site. To see the rest of my research, please continue below.

Mobile telecommunications

Cable Onda offers no mobile telecommunications products.

CABLE TV


Plan A - B/.29.93
This plan includes Play HD, Plan Cable Unlimited Wave, 30 Megas and Wifi Xtreme Pro

Plan B - B/.33.33
This plan includes Play HD, Unlimited Cable Plan, 60 Megs and Wifi Xtreme Pro

Plan C - B/.37.58
Includes Super Family, Unlimited Cable Plan, 60 Megs and Wifi Xtreme Pro

Business

Plan A - B/.1.99
Includes national production programs Telemetro, RPC and Eco TV; News, C4, Open Debate, Infraganti and more.

Plan B - B/.1.95
Includes TVN, News, Uncovered, Dialogue and Week.

TELECOMMUNICATIONS

Residential - No published pricing exists for residential telephony products. Clients are instructed to request details here.

Plan A
Includes fixed telephone network with (1) unlimited monthly minutes to Cable Onda, Local and / or LDN network, (2) 300 monthly minutes to C & W network, Local and / or LDN, and (3) monthly minutes to International destinations included in, as well as outside of, "List of Destinations" based on International tariffs.
Plan B
Includes fixed telephone network with (1) unlimited monthly minutes to Cable Onda, Local and / or LDN network, (2) Unlimited monthly minutes to C & W network, Local and / or LDN, and (3) Unlimited monthly minutes to International destinations included in "List of Destinations"; those outside the list are based on International tariffs.

■ Business - No published pricing; clients are instructed to request details for each plan here.

Plan A: 2 Lines x 6 Extensions
Plan B: 3 Lines x 8 Extensions

Plan C: 6 Lines x 16 Extensions

Plan D: 8 Lines x 24 Extensions

Plan E: 3 Lines x 8 Extensions

BROADBAND


Plan A - B/.31. 80 monthly
Up to 10 MB (2UP)
Plan B - B/.37. 15 monthly
Up to 30 MB (5UP)
Plan C - B/.50. 95 monthly
Up to 60 MB (5UP)
Plan D - B/.70. 95 monthly
Up to 100 MB (10UP)
Plan E - B/.80. 95 monthly
Up to 200 MB (10UP)
Plan F - B/.90. 95 monthly
Up to 300 MB (10UP)
Plan G - B/.200. 00 monthly
Up to 500 MB (10UP)
Plan H - Request pricing
Add WiFi

Business - No published pricing; clients are instructed to request details for each plan here.

Plan A: 200 Mbps
Plan B: 60 Mbps
Plan C: 20 Mbps
Plan D: 10 Mbps

OTHERS

Cable Onda also offers the guide apps Cable Onda Go App and MiCableOnda App for free in the App Store and Google Play.

CONCLUSION

To wrap it up, Cable Onda offers the following products: cable TV, telephony and broadband for residential and business clients. The company does not offer mobile telecommunications products.

Your requested information is also available for you in columns P, Q, R and W in the attached spreadsheet.
Part
05
of five
Part
05

Panama Companies - Market Share

Panama's telecommunication market size in 2016 was estimated at $1.3 billion, accounting for 2.4% of the country's GDP. Panama, with Guatemala and Costa Rica as the leading, is the third largest telecom services market in Central America. The 2016 market size was "mainly driven by fixed broadband, pay-TV and mobile data segments." In the mobile services segment, four notable providers dominate the market — Movistar, Digicel, Claro, and CWP. Cable Onda does not provide mobile services. In the fixed broadband market, two companies make up the market share — Cable Onda and CWP. Below you will find detailed calculation and estimations of the overall market share based on revenue of Digicel, Claro and Movistar, and Cable Onda in Panama.

TELECOMMUNICATION SERVICES: OVERALL MARKET

Telecommunication services in Panama consist of mobile, fixed telephony, broadband, and pay-TV sectors. Overall, the total market size of telecommunication services industry in Panama was estimated to be at $1.3 billion in 2016.

TELECOMMUNICATION SERVICES: MOBILE

According to a report, there are four main mobile operators in Panama — CWP, Movistar, Digicel, and Claro. Their market share, according to the number of subscribers is provided below. Note that Cable Onda does not provide mobile services, hence, the company is excluded here.

Cable & Network (+móvil, CWP): 2,087,000 subcribers (29.8%)
Movistar: 2,020,000 subscribers (28.9%)
Digicel: 1,764,000 subscribers (25.2%)
Claro: 1,128,000 subscribers (16.1%)

Total mobile subscribers in Panama in 2016 was 6,999,000.

Back in FY 2010, the market leader in the mobile services was Cable & Wireless (CWP) with 50.4% of the market, Movistar with 29.1%, Digicel with 18.3% and Claro with just 2.2%. This is according to data provided by Public Services Authority (ASEP) and released by the country's newspaper, La Estrella.

TELECOMMUNICATION SERVICES: FIXED BROADBAND

On the other hand, Cable Onda, a telecommunication service provider for pay-TV in Panama and a leading market in this segment has generated a share of 60%. In the broadband internet sector, the company gains 53% share, and fixed telephony sector at 24% share.

In 2010, "Cable Onda’s internet services made up 26 percent of the market, while the larger Cable & Wireless held 70 percent, according to the International Telecommunications Union."

TELCOMMUNICATION SERVICES: MARKET SHARE CALCULATION

While there are no preexisting reports regarding the market share of the four companies, I was able to calculate the market share by first identifying the estimated revenues of each company generated in Panama. For the purpose of this research, all market share calculation is based on 2016 revenues as 2017 are not available on most of the four companies.

DIGICEL'S MARKET SHARE

Digicel Group's revenue in 2016 was $2.73 billion globally and with a total subscriber of 13.8 million. In Panama, total subscribers in 2016 were reported to be at 1,764,000.

(1,764,000 / 13,800,000) * 100 = 12.8% (share of Digicel in Panama based on number of subscription)

Using the 12.8% share to estimate Digicel's revenue in Panama;

$2.73 billion * 12.8% = $355.84 million

To calculate market share;

Market share = (Digicel revenue in Panama / telecommunication services market size) * 100

Market share = ($355.84 million / $1.3 billion) * 100 = 27.4%

CLARO'S MARKET SHARE

According to America Movil's annual report in 2016, Claro's total revenue in Central America in 2016 was Ps. 42,421 billion. Globally, the reported wireless subscription revenue was Ps.499.2 billion and with a total wireless subscription of 280,572,000. In Panama, Claro's subscriber hits 1,128,000.

(1,128,000 / 280,572,000) * 100% = 0.40% (percentage share in Panama against company's total market)

Using the 0.40% share;

Ps. 499.2 billion * 0.0040 = Ps. 1,997 million, or $107 million (using a conversion rate of 1 Mexican Peso, Ps = 0.054 USD)

Claro's market share in Panama is calculated as;

Market share = (Claro's revenue in Panama / telecommunication services market size) * 100

Market share = ($107 million / $1.3 billion) * 100% = 8.2%

MOVISTAR'S MARKET SHARE

Telefonica, the owner of Movistar in Panama, has a total revenue of EUR 52,036 million while mobile data services totaled EUR 14,663 million in 2016. Telefonica in Central America (Movistar) has a revenue of EUR 1,410 million. The company only operates in the mobile access segment in the region. The reported total mobile access is 276,450,000 globally. In Panama, Movistar's mobile subscribers are 2,020,000.

(2,020,000 / 276,450,000) * 100 = 0.73% (percentage share in Panama against company's total market)

Using the 0.73% share;

EUR 14,663 million * 0.0073 = EUR 107 million, or $130.6 million (using a conversion rate of 1 EURO = 1.22 USD)

Movistar's market share in Panama is calculated as;

Market share = (Movistar's revenue in Panama / telecommunication services market size) * 100

Market share = ($130.6 million / $1.3 billion) * 100 = 10%

CABLE ONDA'S MARKET SHARE

According to Hoovers, Cable Onda revenue is $289.726 million. Since Cable Onda operates only in Panama, we can use the total revenue to calculate market share.

Market share = (Cable Onda revenue / telecommunication services market size) * 100

Market share = ($289.726 million/$1.3 billion)*100 = 22.2%

CONCLUSION

Overall, with the given telecommunication market size in Panama which is at $1.3 billion, the estimated market share of the four telecommunication company in Panama is 67.8% in total. Digicel accounts for 27.4%, Claro at 8.2%, Movistar at 10%, and Cable Onda at 22.2%. The 3 companies — Digicel, Claro, and Movistar are considered leading in the mobile services sector together with other company called CWP. Cable Onda is a leading market in pay-TV, broadband internet, and fixed telephony in the country.

Sources
Sources