Company Profile: Kameda
Kameda Seika Co., Ltd. was founded in September 1946. It launched its first product line in 1966 and was listed on the Tokyo Stock Exchange in 2000.
Kameda — Company History
- Kameda Seika Co., Ltd. was founded in September 1946.
- In 1950, the firm's corporate structure was reorganized from Kameda Farmers Association to the "Kameda Agricultural Products Cooperative Association."
- The company released its first product, "Kaki no tane with peanuts" in 1966 and a second product, salad usuyaki, in 1967.
- Kameda launched its first ad campaign in 1969 with the "KAMEDA no Arare Osenbei ♪" jingle. This was followed by the release of another product, soft salad, in 1970.
- The company completed its first headquarters location in 1971 and reached the number one spot in the Japanese domestic rice cracker sales market in 1975.
- Kameda Seika Co., Ltd. got enlisted with the Niigata Stock Exchange in 1984. In 2000, Kameda was also listed on the second section of the "Tokyo Stock Exchange to align with the merging of the Niigata and Tokyo Stock Exchanges."
- Its current headquarters location and R&D Center was completed in 1990 and 2007, respectively.
- It announced its plans to become a global food company in 2009.
- Since its inception, Kameda has acquired four companies, ten subsidiaries, and established six other food companies in different locations. Kameda currently has 17 constituent companies.
- Kameda Seika's C-level executives include;
- Michiyasu Tanaka: Chairman & chief executive officer.
- Isamu Sato: President, chief operations officer, and representative director
- Akira Kobayashi: Director and general manager; administration.
- Naoko Koizumi: Director, head-group companies & diversity.
- Shinichi Furusawa: Executive officer and general manager of products.
- Tetsuya Fujisaki: Executive officer.
- Koshi Tsukamoto: Executive officer and general manager of sales.
- Jun Sasaki: Audit manager.
- Toru Uemura: Executive officer and accounting manager.
- Outside directors include Masamoto Sakamoto, Nobuo Seki, Tadasu Tsutsumi, Hitoshi Maeda, Mackenzie Donald Clugston, and Minesaburo Miyake.
- The company's main business line is the manufacturing and sales of rice crackers and snacks.
- Kameda Seika's products and services are grouped into "domestic rice cracker business, overseas rice cracker business, and domestic food business."
Domestic Rice Cracker Business
- The 12 brands that make up the Kameda products are categorized as follows;
- Perfect appetizers and snacks: "Kameda no Kaki no Tane, tsumami dane, and usuyaki."
- Customer happiness brand: Happy turn.
- Family snacks: "Kameda no magari senbei, potapota yaki, soft salad, and age Ichiban."
- Traditional rice cracker brands: "Teshioya, waza no kodawari, and katabutsu."
- Overseas rice cracker for children: HaiHain.
- Other domestic rice cracker brands made through collaboration with Kameda Seika Group companies are "Kakitane Kitchen, Kameda no Kaki no Tane local limited edition, tanebits, Kameda no Kaki no tane (space food), Ajicul products, arare toyosu, edo sen sharaku, and Nikko mochi honpo."
Overseas Rice Cracker Business
- Rice cracker brands produced by the overseas businesses include Ichi Japanese brand, glutinous and jasmine rice cracker brands by Thai Kameda, crunch master brand, savory and frosted rice snacks, and Mary's gone crackers.
Domestic Food Business
- Products in this category include yume gohan, fukkura okayu, and HaiHain.
- Kameda Seika targets consumers of rice crackers and snacks worldwide.
- Through its brands such as "Kameda no magari senbei and potapota yaki," the company's target is families.
- Kameda HaiHain also targets children.
- Its Ajicul products targets tourists interested in purchasing souvenirs and visiting theme parks and amusement facilities.
- Kameda Seika Co., Ltd. and its group of companies claim to have a well-built distribution network across all channels.
- The company's subsidiaries, Kameda Seika and Nisshin Seika, are thought to have a "strong power over supermarkets and convenience stores. Toyosu has strengths in department stores, while Ajicul has a solid base in discount shops, drug stores, and 100-yen shops." The secure and active network enables the company to react to any market change quickly.
- In Japan, Kameda Seika Co., Ltd. has been a leading producer and distributor of rice cracker products for more than 40 years, with about 30% shares in the countries rice cracker market.
- Its distribution network can serve a wide range of sales channels.
- Through the innovation of its product lines, "new types of rice crackers," and the development of eating scenarios, Kameda hopes to "energize the rice cracker market and offer health, gusto, and excitement to all of their customers."
Kameda Seika's headquarters is located at "3-1-1 Kameda-kogyodanchi, Konan-Ku, Niigata-shi, Niigata 950-0198, Japan."